Sam Richter
| Sam Richter | |
|---|---|
| Born | |
| 🎓 Alma mater | University of Minnesota |
| 💼 Occupation | Author; professional speaker; entrepreneur |
| Known for | Motivational speaking on technology (AI) and sales intelligence |
| 🏅 Awards | CPAE Speaker Hall of Fame (2020); Minnesota Professional Speakers Association Lifetime Achievement Award (2025) |
| 🌐 Website | www |
Sam Richter, CSP, CPAE is an American author and Hall of Fame motivational speaker.[1] He delivers keynote and workshop presentations on technology, artificial intelligence (AI), sales, and marketing to business and trade groups internationally. As chief executive officer of SBR Worldwide, LLC, he has developed AI-enabled business research tools including Sales Intel Engine, IntelLeads, SearchLink, Find5500.ai, FollowUp GPT, and the YouGotIntel platform.[2][3]
Richter is the author of Take the Cold Out of Cold Calling: Web Search Secrets for the Inside Info on Companies, Industries, and People.[4] His methods and work have been discussed in mainstream business media, including Entrepreneur and Investment Executive.[5][6]
Career
Richter received the Certified Speaking Professional (CSP) designation in 2014 from the National Speakers Association.[7] He holds a certification in executive leadership from the University of St. Thomas and a boards of directors certification from the University of St. Mary's/Caux Roundtable. Richter is a graduate of St. Louis Park High School in St. Louis Park, Minnesota.[8] He graduated from the University of Minnesota with a degree in journalism and was a two-time Scholastic All-American and four-year player and a letterwinner on the university's varsity football team.[9]
Richter began his career at Fallon McElligott Rice (now Fallon Worldwide). He later worked as an advertising writer and creative director at Twin Cities agencies before founding and selling his own firm. He subsequently served as a group director at Weber Shandwick and as an executive at Digital River, where he worked on the eBot software download program.
From the mid-2000s to the late 2000s, Richter was president of the James J. Hill Reference Library in St. Paul, Minnesota. Under his leadership the library launched online programs aimed at an international audience.[10] He also served as chief marketing officer at Actifi, a financial advisory technology company.[11]
He serves on the boards of directors of Brandpoint,[12] a content marketing company, and Argos Risk,[13] a business risk insights firm. He is also on the board of Mental Health Navigators, a nonprofit community for parents of children experiencing mental health issues.[14]
Awards
Major professional speaking awards
- 2025 – Lifetime Achievement Award, Minnesota Professional Speakers Association.[15]
- 2020 – Inducted into the National Speakers Association Hall of Fame (CPAE).[16]
- 2017 – Inducted into the Minnesota Professional Speakers Association Hall of Fame.[17]
Additional professional industry awards
- 2024 – Ranked #11, Global Gurus Top 30 Internet Marketing thought leaders.[18]
- 2021 – Speaker of the Year, Institute for Excellence in Sales.[19]
- 2019 – Top 50 Keynote Speaker, Top Sales World magazine.[20]
- 2007 – Finalist for Inc. magazine Entrepreneur of the Year.[21]
- 2003 – Business Journal Forty Under 40.[22][23]
- 2000 – CODiE Award (Digital River / eBot).[24]
Book awards for Take the Cold Out of Cold Calling
- USA Book News winner in the Business and Sales category.[25]
- Axiom Business Book Awards, Silver Medalist.[26]
- IPPY Awards, Bronze Medalist.[27]
- Sales Book Awards, Silver Medalist.[28]
- Sales Book of the Year, American Association of Inside Sales Professionals.[29]
Publications
Books authored
- Richter, Sam (2015). Take the Cold Out of Cold Calling: Web Search Secrets for the Inside Info on Companies, Industries, and People (2nd ed.). Minneapolis: Beaver's Pond Press. p. 312. ISBN 9780982656235. Search this book on
Books featured in (most recent first)
- Mackay, Harvey (2021). Getting a Job Is a Job: Nailing a Job in a Hard Knock World. Blackstone Publishing. p. 62. ISBN 9781641465649. Search this book on
- Hunter, Mark (2020). A Mind for Sales: Daily Habits and Practical Strategies for Sales Success. HarperCollins Leadership. p. 127. ISBN 9781400215768. Search this book on
- Avrin, David (2019). Why Customers Leave (and How to Win Them Back). Red Wheel/Weiser. p. 64. ISBN 9781632651518. Search this book on
- Blount, Jeb (2019). Fanatical Military Recruiting: The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast. Wiley. p. 199. ISBN 9781119473626. Search this book on
- Hunter, Mark (2016). High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results. AMACOM. p. 62. ISBN 9780814437797. Search this book on
- Sjodin, Terri L. (2016). Scrappy: A Little Book About Choosing to Play Big. Portfolio. p. 99. ISBN 9780698411821. Search this book on
- Devitre, Doug (2015). Screen to Screen Selling: How to Increase Sales When Your Customers Are Remote. McGraw Hill. p. 82. ISBN 9780071848183. Search this book on
- Blount, Jeb (2015). Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline. Wiley. p. 122. ISBN 9781119144755. Search this book on
- Avrin, David (2014). It’s Not Who You Know, It’s Who Knows You!: A Practical Business Guide to Raising Your Profits by Raising Your Profile. Classified Press. p. 171. ISBN 9780692021521. Search this book on
- Maselli, Frank (2013). Referrals: The Professional Way. Advantage Media Group. pp. 55, 64. ISBN 9781599324524. Search this book on
- Sobczak, Art (2013). "3". Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling. John Wiley & Sons. p. 94. ISBN 9781118637517. Search this book on
- Gitomer, Jeffrey; Taylor, Eric; Riklan, David (2010). Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales. Wiley. ISBN 9780470651506. Search this book on
- Mackay, Harvey (2010). Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You. Penguin Publishing Group. pp. XIII, 195, 267. ISBN 9781591843214. Search this book on
- Grover, Brent R. (2005). The Acquisitive Distributor: 4 Keys to Success When Buying a Wholesale Distribution Business. NAW. p. 44. ISBN 9780971475205. Search this book on
Articles (most recent first)
- Richter, Sam (April 17, 2025). "Unlock the Secret to Sales Success". MHEDA Journal. Archived from the original on September 26, 2025. Unknown parameter
|url-status=ignored (help) - Foley, Roselle (September 20, 2024). "Unlocking the Secrets to Sales Success". Alliance for Chemical Distribution. Archived from the original on September 26, 2025. Unknown parameter
|url-status=ignored (help) - Richter, Sam (January 18, 2024). "Five Practical Ways to Utilize ChatGPT in the Material Handling Industry". MHEDA Journal. Archived from the original on September 26, 2025. Unknown parameter
|url-status=ignored (help) - Gray, Ryan (June 5, 2022). "No Such Thing as Privacy in Today's Online World, Advises Speaker". School Transportation News. Archived from the original on May 16, 2025. Unknown parameter
|url-status=ignored (help) - Feldman, Paul (January 1, 2022). "A Relationship Mindset — With Sam Richter". InsuranceNewsNet. Archived from the original on September 26, 2025. Unknown parameter
|url-status=ignored (help) - Mackay, Harvey (January 3, 2021). "Finding a Post-Pandemic Job Can Be a Job in Itself". Minnesota Star Tribune. Archived from the original on March 20, 2025. Unknown parameter
|url-status=ignored (help) - Jones, Michael (January 2, 2019). "Q&A with Sam Richter, author of Take the Cold Out of Cold Calling". Foodservice Consultants Society International Journal. Archived from the original on January 19, 2021. Unknown parameter
|url-status=ignored (help) - Patrie, Barry (August 22, 2016). "The Personal Touch Goes a Long Way Toward Keeping Customers". SCORE. Archived from the original on September 26, 2025. Unknown parameter
|url-status=ignored (help) - Hartman, George (March 31, 2013). "Going Beyond Google". Investment Executive. Archived from the original on January 25, 2025. Unknown parameter
|url-status=ignored (help) - Skinner, Liz (March 13, 2013). "Taxpayers See Red Over Identity Theft". Investment News. Archived from the original on September 26, 2025. Unknown parameter
|url-status=ignored (help) - Porter, Jane (November 19, 2012). "Seven Secrets to Cold Calling Success". Entrepreneur. Archived from the original on June 20, 2025. Unknown parameter
|url-status=ignored (help) - Mackay, Harvey (September 5, 2010). "The Humble Library, a Valuable Resource". Minnesota Star Tribune. Archived from the original on January 17, 2022. Unknown parameter
|url-status=ignored (help) - Uzelac, Ellen (March 1, 2010). "Social Networking: Going Online Without Crossing the Line". ThinkAdvisor. Archived from the original on June 14, 2021. Unknown parameter
|url-status=ignored (help)
References
- ↑ "CPAE Inductees - National Speakers Association". nsaspeaker.org. 2021-10-04. Retrieved 2025-09-04.
- ↑ "About Sam Richter". SearchLink.ai. Retrieved 2025-09-27.
- ↑ "Meet the Intel Engine Creator Sam Richter". IntelNgine. Retrieved 2025-09-27.
- ↑ Richter, Sam (2015). Take the Cold Out of Cold Calling: Web Search Secrets for the Inside Info on Companies, Industries, and People (2nd ed.). Minneapolis: Beaver's Pond Press. p. 312. ISBN 9780982656235. Search this book on
- ↑ Porter, Jane (November 19, 2012). "Seven Secrets to Cold Calling Success". Entrepreneur. Archived from the original on June 20, 2025. Unknown parameter
|url-status=ignored (help) - ↑ Hartman, George (March 31, 2013). "Going Beyond Google". Investment Executive. Archived from the original on January 25, 2025. Unknown parameter
|url-status=ignored (help) - ↑ "CSP Directory". Airtable. Retrieved 2025-09-04.
- ↑ "SAM RICHTER". St. Louis Park Historical Society. Retrieved 2025-09-27.
- ↑ "Football Letterwinners". University of Minnesota Athletics. Retrieved 2025-09-04.
- ↑ Star Tribune article Archived 2009-10-23 at the Wayback Machine 2007-08-12
- ↑ "Ramping Up". ThinkAdvisor. Retrieved 2025-09-04.
- ↑ "Brandpoint | Branded Content Solutions". Brandpoint. Retrieved 2025-09-04.
- ↑ "Argos Risk | Business Insights for Managing Clients, Vendors, Originators and Prospects". argosrisk.com. Retrieved 2025-09-04.
- ↑ "Mental Health Navigators | Parent to Parent Support | United States". Mental Health Navigators. Retrieved 2025-09-04.
- ↑ "NSA Minnesota - Awards". nsa-mn.com. Retrieved 2025-09-04.
- ↑ "CPAE - National Speakers Association". nsaspeaker.org. 2021-03-10. Retrieved 2025-09-04.
- ↑ "Sam Richter Inducted into Minnesota Speakers Hall of Fame". National Speakers Association. 2017.
- ↑ "World's Best Internet Marketing Thought Leaders, Speakers, and Trainers". Global Gurus. Retrieved 2025-05-07.
- ↑ "Sam Richter Named Institute for Excellence in Sales Speaker of the Year". May 26, 2021. Retrieved 2025-09-04.
- ↑ "Sam Richter Named One of Top 50 Keynote Speakers". Top Sales World. 2019. Archived from the original on September 24, 2019. Retrieved September 24, 2019. Unknown parameter
|url-status=ignored (help) - ↑ Business Journal article on Inc. finalists 2007-12-26
- ↑ Business Journal 40 Under 40 honorees 2003-05-16
- ↑ "40 Under Forty 2010 Winner". SlideShare. Retrieved 2025-09-04.
- ↑ "Past Winners". CODiE Awards. Retrieved 2025-09-08.
- ↑ "USA Book News - Covering What's Hot, New, & Noteworthy in the World of Books". usabooknews.com. Archived from the original on February 9, 2009. Retrieved 2025-09-04.
- ↑ "Announcing Results of the 3rd Annual Axiom Business Book Awards". Independent Publisher. Retrieved 2025-09-04.
- ↑ "Announcing 2009 IPPY Awards National and Regional Results". Independent Publisher. Retrieved 2025-09-04.
- ↑ "Sales Book Awards | Advancing Sales as a Profession". salesbookawards.org. Archived from the original on February 2, 2009. Retrieved 2025-09-04.
- ↑ "Winmark CEO keeps cool in poker tourney". Star Tribune. Archived from the original on August 10, 2015. Retrieved 2025-09-04.
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