Sambucha
| Sambucha | |
|---|---|
| Born | Sam Beres June 14, 1996 New Jersey, U.S. |
| 💼 Occupation | YouTuber |
Sam Beres (born: June 14, 1996), better known online as Sambucha, is an American YouTuber mostly known for his YouTube Shorts. His shorts cover a large variety of real-life topics, including statistics and challenges. He also regularly produces long-form videos that mainly focus on reaction, reviewing content, and challenges like "doing X until someone notices" or "I Tested ___".
Early life and education
Beres was born to Phyllis and Glen Beres on June 14, 1996, in Freehold, New Jersey.[‡ 1] He was raised alongside three sisters named Emily, Casey, and Sophie, who run a sneaker studio named "brushedbysophh." His father died when he was 16 years old.[‡ 2] He attended Freehold Township High School and played varsity football and baseball.[‡ 3] Beres excelled in his studies during his middle and high school years.[‡ 4]
After graduating from New York University Stern School of Business,[‡ 5][better source needed] he worked as an investment banking analyst at Barclays.[‡ 6]
Prior to becoming a YouTuber, Beres used to be a Twitch streamer and a TikTok content creator. He states that having the opportunity to meet many people of all different cultures while going to college in New York is what incentivized him to study geography in passing, which in part is what led him to become as accomplished as he currently is in GeoGuessr.
YouTube career
Beres created his YouTube channel on January 1, 2020, and uploaded his first video, titled "Wikipedia Speedrun", on January 22, 2021. He reached 1 million subscribers in 2021.[‡ 7]
On May 3, 2021, Beres created a second channel named Sam2cha, where he has uploaded long-form videos. He has since stopped uploading on his second channel but has recently uploaded remakes of popular videos and has maintained a steady upload schedule regarding both short and long-form content on his main channel. He spoke at a VidSummit conference at some point during September 2022 and in September 2024.[‡ 8]
In 2024, Sambucha participated in Ludwig's Streamer Games as a member of Team YouTube.[‡ 9] In 2025, he won the Dual-Format Creator of the Year Award at the 17th Annual Shorty Awards.[‡ 10] In January 2026, he received international press coverage for a viral video in which he spent 45 minutes working as a fraudulent employee at a Best Buy location.[1]
Personal life
Beres has traveled to countries such as Japan, Italy, Morocco and the Czech Republic, and has attended VidCon.[‡ 11] After getting fired from his investment banking job at Barclays, he moved back to New Jersey. He owns a cocker spaniel named Bruno.[‡ 12] He is Catholic.[‡ 13]
On May 29, 2026, Beres announced that he got married, sharing 10 pictures of his wedding, captioning the event "Pretty cool, right?" on his channel.[‡ 14]
Awards
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2025 | Shorty Awards | Dual-Format Creator of the Year | Won | [‡ 10] |
References
- ↑ "YouTuber goes undercover as Best Buy employee and makes two sales before getting caught". Hindustan Times. 2026-01-14. Retrieved 2026-01-27.
Primary sources
In the text these references are preceded by a double dagger (‡):
- ↑ "Don't Press This Button". YouTube. 14 September 2023.
- ↑ "Obituary of Glen Beres | Clayton & McGirr Funeral Home". claytonfuneralhome.com.
- ↑ "Sam Beres' High School Career Home". www.maxpreps.com. 13 December 2013. Retrieved 4 July 2026.
- ↑ "Which of these is better?". YouTube. 14 October 2022. Retrieved 4 July 2026.
- ↑ Sam bres, Sam. "Sambucha". LinkedIn.
- ↑ "I Finally Addressed My Past..." YouTube. 19 September 2024. Retrieved 4 July 2026.
- ↑ "Wikipedia Speedrun". YouTube. Retrieved 4 July 2026.
- ↑ "Spoke at VidSummit this past week about YouTube Shorts 🫡 https://t.co/5iuEowtUCG". Twitter. External link in
|title=(help) - ↑ Taifalos, Nicholas (2024-08-19). "Ludwig's Streamer Games: All results and winners for every event". Dot Esports. Retrieved 2026-01-27.
- ↑ 10.0 10.1 "17th Annual Shorty Awards: Meet the Creators of the Year". Shorty Awards. Retrieved January 27, 2026.
- ↑ "Things I Have Never Seen Before". YouTube. 20 May 2023. Retrieved 4 July 2026.
- ↑ "We found out which dogs have the STRONGEST bites 😳🐶". YouTube. 7 February 2022. Retrieved 4 July 2026.
- ↑ "Do You Believe In These Things?". YouTube. 4 January 2024. Retrieved 4 July 2026.
- ↑ "Instagram". www.instagram.com.
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