Saurabh Uboweja
| Saurabh Uboweja | |
|---|---|
 Saurabh Uboweja, Brands of Desire.jpg | |
| Born | Punjab, India |
| 🏳️ Nationality | Indian |
| 🎓 Alma mater |
|
| 💼 Occupation | Founder & Managing Partner, BOD |
Saurabh Uboweja (born 5 December 1982) is the Founder and Managing Partner at BOD, a management consulting firm working with mid market enterprises.[1][2]
Career[edit]
Saurabh joined Citigroup as an investment counsellor in 2006. He left to set up his own company, Brands of Desire (BOD), in 2008.[1]
In 2018, the management consulting firm (previously a strategy led brand consultancy) won the Transform Awards Asia-Pacific 2018 for Excitel[3] in 3 categories - "Best use of copy style/tone of voice" (Gold), "Best brand development project to reflect changed mission, values or positioning" (Bronze) and "Best visual identity from the technology, media and telecommunications sector" (Bronze).[4] In 2020 BOD won again at the Transform Awards, with two gold wins for its work with Varuna Group in the Best Brand Architecture Solution category and in the Best Visual Identity from the Transport and Logistics sector.[5] The Transform Awards are organized annually by Transform magazine, a monthly trade magazine a quarterly publication that covers the transformative power of brand strategy and design.
Besides starting his own venture, Uboweja co-founded Credihealth.com, a medical assistance company in 2014 with serial entrepreneurs Ravi Virmani and Gaurav Gaggar. He presently serves as a Director of the company.[6]
He is also a founding member of the World Communication Forum Association registered as a non-profit association in Davos, Switzerland and a member of their executive committee since 2015.[7]
Uboweja is currently a Visiting Professor at Indian Institute of Management Bodh Gaya (IIM-BG) and teaches strategic brand management.[8]
Awards and recognition[edit]
- October 2016: "Promising Business Communicator" under the Elite Awards category at the ABCI (Association of Business Communicators of India) 56th Annual Awards 2016[9]
- January 2016: Public Relations Council of India (PRCI) Chanakya Award for National Achievers 2016 under the category "Most Promising Young Entrepreneur of the Year"[10]
- March 2015: "Idea of the Future Award" 2015 at the World Communication Forum in Davos[11][12]
References[edit]
- ↑ 1.0 1.1 "Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand value". The Economic Times. 6 Jan 2015. Retrieved 10 May 2016.
- ↑ "Brands of Desire reorients itself as a management consulting firm focused on building brands". Brand Equity. 12 Jul 2018. Retrieved 12 Jul 2018.
- ↑ "Creativeland Asia Bags Creative Mandate for Excitel Broadband". AdAge India. 17 July 2018. Retrieved 8 December 2018.
- ↑ "Winners of Transform Awards Asia-Pacific celebrated in Hong Kong". Transform Magazine. 20 November 2018. Retrieved 8 December 2018.
- ↑ "Winners of 2020 Transform Awards Asia announced". Transform magazine.
- ↑ "How CrediHealth helps you choose the right doctor". Business Standard. 24 September 2015. Retrieved 10 April 2017.
- ↑ "World Communication Forum to take place in March, India key focus". The Economic Times. 9 Feb 2016. Retrieved 10 May 2016.
- ↑ "IIM Bodh Gaya - Faculty Directory". IIM Bodh Gaya. Retrieved 21 August 2017.
- ↑ "ABCI awards Mahashay Dharampal of MDH as Indian of the Year". The Economic Times. 1 November 2016. Retrieved 2 November 2016.
- ↑ "PRCI honours mediapersons with Chanakya Award". The Times of India. 22 Jan 2016. Retrieved 6 June 2016.
- ↑ "C4F Awards 2015". C4F Davos Awards. World Communication Forum Association. c. 2015. Retrieved 6 June 2016.
- ↑ "WINNERS OF 2015 C4F DAVOS AWARDS ANNOUNCED". ASSOREL. c. 2015. Retrieved 6 June 2016.
External links[edit]
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