Shein (company)
 | |
| Founded | 2008 |
|---|---|
| Country of origin | China |
| Area served | Europe, America, Australia, Middle East |
| Founder(s) | Chris Xu |
| Key people | Quist Huang |
| Industry | Ecommerce |
| Revenue | ~10 Billion USD[1] |
| Employees | 862 |
| Parent | Shenzhen Globalegrow E-Commerce Co. Ltd. |
| Website | https://shein.com |
| Users | 7 million/ month[2] |
| Current status | Active |
Shein is a Chinese online fashion retailer founded by Chris Xu in Guangzhou in 2008. It currently serves over 220 countries.[3] The company is known for its cheaply priced apparel, which is made directly in China.
History
In 2018, the company was sued by Levi Strauss & Co. for copying a trademarked jean stitching. The case was settled out of court.[4]
In June 2020, it was banned in India citing privacy concerns.[3] In July 2020, a necklace with a swastika was pulled from sale (the brand clarified that it was a Buddhist swastika, not a Nazi swastika).[5] On May 17, 2021, it was the most downloaded Shopping app in the U.S.[6]
References
- ↑ Faithfull, Mark. "Shein: Is China's Mysterious $15 Billion Fast Fashion Retailer Ready For Stores?". Forbes. Retrieved 2021-06-15.
- ↑ "Monthly active users (MAU) of the SHEIN app in iOS and Android devices in the United States from January 2017 to January 2021". Statista. Retrieved 17 June 2021.
- ↑ 3.0 3.1 "This Chinese shopping app Gen Z loves is banned in India". South China Morning Post. 2020-07-01. Retrieved 2021-06-17.
- ↑ "Chinese ecommerce site Shein hit with trademark disputes". Unknown parameter
|url-status=ignored (help) - ↑ "Shining A Light On Shein's Unethical Labor Practices". Unknown parameter
|url-status=ignored (help) - ↑ "How Trump's Trade War Built Shein, China's First Global Fashion Giant". www.bloomberg.com. Retrieved 2021-06-15. Unknown parameter
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External Links
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