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Shervin Mirhashemi

From EverybodyWiki Bios & Wiki

Shervin Mirhashemi
File:Shervin-Mirhashemi-Headshot-1024x576.jpgShervin-Mirhashemi-Headshot-1024x576.jpg Shervin-Mirhashemi-Headshot-1024x576.jpg
Born (1969-07-13) July 13, 1969 (age 57)
🏳️ NationalityAmerican
🎓 Alma materUniversity of Southern California J.D., University of California San Diego (B.A., Biomedical Engineering).
💼 Occupation
Sports Executive
TitleCEO, Legends
Board member ofLegends Board of Directors, Legends for Charity (benefitting St. Jude Children’s Research Hospital
🌐 Websitehttps://www.legends.net/about/shervin-mirhashemi-president-and-ceo

Shervin Mirhashemi (born July 13, 1969) is an American sports executive. Mirhashemi is the CEO of Legends Hospitality,[1][2] a premium experiences company founded by Dallas Cowboys owner Jerry Jones and the owners of the New York Yankees.[3]

In January 2021, Legends announced a majority investment from Sixth Street,[4][5] a global investment firm with over $50 billion in assets under management, that valued Legends at $1.3 billion USD.[2][6]

Early life

Mirhashemi was born on July 13, 1969. He graduated from Miraleste High School in Palos Verdes, CA and earned a J.D. from the University of Southern California and a B.A. in Biomedical Engineering from University of California San Diego.

Career

Mirhashemi joined Legends as President and COO in 2013[7] after more than two decades as a leading executive in the sports and entertainment space.[8] He was named CEO in 2016, and sits on the Legends Hospitality Board of Directors.[9]

Under Mirhashemi, Legends has grown its service offerings and established four new divisions: Global Merchandise, Global Partnerships, Global Technology Solutions and Growth Enterprises.[10][11][12][13] Legends also expanded internationally, representing Real Madrid,[14][15] FC Barcelona,[16] Manchester City F.C.,[17] Rugby World Cup 2023,[18] UFC,[19] The European Tour[20] and Ryder Cup,[14][15][21] among others.

Legends has worked with various professional sports leagues including the NFL,[22] MLB,[23][24] PFL, UFC,[19] NASCAR and FIFA;[25] teams and venues such as the Dallas Cowboys,[26] New York Yankees,[6] SoFi Stadium (Los Angeles Rams/Los Angeles Chargers),[27][28] Buffalo Bills,[3][29] Real Madrid,[14][15] FC Barcelona,[16] Detroit Pistons[30] and Los Angeles Angels;[24] Colleges and universities such as the University of Southern California,[31] University of Notre Dame,[32] Northwestern University,[33] University of Miami[34] and San Diego State University;[35] and live event attractions such as One World Observatory atop One World Trade Center in New York City.[36]

Boards and affiliations

Mirhashemi is a board member for Legends for Charity benefitting St. Jude Children's Research Hospital.

References

  1. ↑ Coffey, Brendan (2021-02-01). "Legends Hospitality Closes Sale to Sixth Street". Sportico. Retrieved 2021-02-01.
  2. ↑ 2.0 2.1 "Why Sixth Street Is Making a Big Bet on Legends". Business Insider. 2021-02-01. Retrieved 2021-02-01.
  3. ↑ 3.0 3.1 Wolf, Jason (2022-05-13). "Bills Announce Legends Founded By Jerry Jones Will Handle Planning and Sales at New Stadium". The Buffalo News. Retrieved 2022-05-13.
  4. ↑ Fisher, Eric (2021-02-02). "Legends Targets International Growth". SportBusiness. Retrieved 2021-02-02.
  5. ↑ Staff (2021-01-13). "Why Sixth Street Is Making a Big Bet on Legends". BusinessInsider. Retrieved 2021-01-13.
  6. ↑ 6.0 6.1 Casey, Tim (2022-07-14). "New York Yankees Working with Legends in Search for Inaugural Jersey Patch Sponsor". Forbes. Retrieved 2022-07-14.
  7. ↑ Carylyle, Candace (2013-07-10). "Legends Names Mirhashemi President and CEO". Dallas Business Journal. Retrieved 2013-07-10.
  8. ↑ Burns, Mark (2016-01-05). "Sports Business Professionals Discuss Hot Topics and Bold Predictions". Forbes. Retrieved 2016-01-05.
  9. ↑ Staff (2019-12-11). "Shervin Mirhashemi Speaks at SBJ Conference". Sports Business Journal. Retrieved 2019-12-10.
  10. ↑ Cronin, Ben (2021-12-03). "Legends Appoints Ex-Inter Milan Executive Gandler Amid International Push". Sport Business. Retrieved 2021-12-03.
  11. ↑ Fisher, Carl (2021-08-23). "Legends Appoints Pair of Managing Directors in Europe". Sport Business. Retrieved 2021-08-23.
  12. ↑ McCormick, Bret (2022-10-11). "Legends Names Jesus Bueno MD of Iberia". Sports Business Journal. Retrieved 2022-10-11.
  13. ↑ Carp, Sam (2020-01-07). "Legends Launches Global Partnerships Division". SportsPro Media. Retrieved 2020-02-25.
  14. ↑ 14.0 14.1 14.2 Massoudi, Arash (2022-05-19). "Real Madrid Strikes £360mn Events Deal for Revamped Stadium". Forbes. Retrieved 2022-05-19.
  15. ↑ 15.0 15.1 15.2 Coffey, Brendan (2022-05-19). "Strategic Partnership Between Real Madrid, Sixth Street and Legends". Yahoo Finance. Retrieved 2022-02-01.
  16. ↑ 16.0 16.1 Staff (2016-11-30). "Legends Announces Acquisition of International Stadia Group". Sports Venue Business. Retrieved 2016-11-30.
  17. ↑ Staff (2016-11-02). "Legends Acquires International Stadia Group". The Stadium Business. Retrieved 2016-11-02.
  18. ↑ Jones, Rory (2022-07-21). "2023 Rugby World Cup Agrees to Legends Retail Partnership". Sports Pro Media. Retrieved 2022-07-21.
  19. ↑ 19.0 19.1 Dudley, George (2017-07-07). "UFC Announces Its First Ever Global Retail Partnership". Sports Pro Media. Retrieved 2017-07-07.
  20. ↑ Staff (2021-09-22). "European Tour Partners with Legends to Deliver Multichannel Merchandising Programme". Golf Business News. Retrieved 2021-09-22.
  21. ↑ Staff (2021-12-06). "Legends PGA of America Partnership". The Golf Wire. Retrieved 2021-12-06.
  22. ↑ Palmieri, Jean E. (2022-01-05). "NFL, Legends Open Shop at Caesars". Yahoo. Retrieved 2022-01-05.
  23. ↑ Bentley, Coleman (2020-10-02). "MLB Flagship Store Opens in New York City". Golf Digest. Retrieved 2020-10-02.
  24. ↑ 24.0 24.1 Franklin, Joshua (2020-03-12). "New York Yankees Dallas Cowboys Seek to Sell Legends Hospitality". Reuters. Retrieved 2020-03-12.
  25. ↑ Hunt, Holly (2021-08-03). "Legends Makes PFL Investment in Strategic Tie-up". Insider Sport. Retrieved 2021-08-03.
  26. ↑ DiFurio, Dom (2022-01-13). "Deal to Sell Majority Stake in Legends Hangs a $1.3 Billion Value on Cowboys-Backed Venture". Dallas News. Retrieved 2022-01-13.
  27. ↑ Saleh, Tariq (2022-02-17). "Legends Delivers Record Super Bowl Sales for NFL and SoFi Stadium". Sportcal. Retrieved 2022-02-17.
  28. ↑ Fisher, Eric (2022-02-16). "Legends Extends Record Hospitality Run at Super Bowl". Sport Business. Retrieved 2022-02-16.
  29. ↑ Coffey, Brendan (2022-04-19). "Legends Working with Bills". Sportico. Retrieved 2022-04-19.
  30. ↑ Lefton, Terry (2021-11-20). "Daily Morning Buzz". Sports Business Journal. Retrieved 2021-11-20.
  31. ↑ Muret, Don (2013-08-07). "Closing Bell". Sports Business Journal. Retrieved 2013-08-07.
  32. ↑ Smith, Michael (2018-04-26). "JMI/Legends Joint Venture Gets Notre Dame Multimedia Rights". Sports Business Journal. Retrieved 2018-04-26.
  33. ↑ Staff (Closing Bell) (2022-08-15). "Northwestern Brings on Legends". Sports Business Journal. Retrieved 2022-08-15.
  34. ↑ Smith, Michael (2021-04-05). "Legends Signs U. Miami to 10-year Deal". Sports Business Journal. Retrieved 2021-04-05.
  35. ↑ Staff (SDSU News Team) (2022-11-07). "SDSU Announces Legends Partnership". SDSU.edu. Retrieved 2022-11-07.
  36. ↑ Staff (FOXSports) (2017-05-03). "New Mountain Buys Into Legends Hospitality". FOXSports.com. Retrieved 2017-05-03.


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