Sila
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| Private | |
| ISIN | 🆔 |
| Industry | AI Consumer Intelligence |
| Founded 📆 | 2020 in Dubai |
| Founder 👔 | Paul Kelly |
| Headquarters 🏙️ | , Dubai , UAE |
Area served 🗺️ | |
| Products 📟 | SilaCities, Brand Pulse 360, Sila Consumer Sentiment Index |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Sila is a Dubai-based AI-powered consumer intelligence company founded in 2020 by Paul Kelly. The company specializes in providing insights into Arabic-speaking consumers across the Gulf Cooperation Council (GCC) countries by utilising AI and Natural Language Processing (NLP) to analyse dialects and sentiment in Arabic.
Overview[edit]
Sila's platform is designed to accurately interpret over 21 Arabic dialects, providing unique insights into sentiment, emotion, dialect, demographic analysis, and trends. This ability to understand the Arabic language, which is among the most spoken languages globally but often misinterpreted due to its complexity, sets Sila apart from other social listening platforms.[1]
Services and Products[edit]
Sila offers a variety of products and services aimed at delivering in-depth consumer insights:
- SilaCities and Brand Pulse 360: Innovative market research solutions that provide real-time insights into consumer behaviour and brand perception.
- Sila Consumer Sentiment Index: An AI-driven index that gauges consumer sentiment in the GCC countries, providing monthly reports on shifting consumer sentiment landscapes.[2]
Ramadan Studies[edit]
Sila has undertaken extensive research during the month of Ramadan to explore the evolving lifestyle priorities of Gen Z and millennials. The 'Ramadan Shift' study highlighted notable shifts towards friendship and activities like gaming, sports, and social media during the Holy Month.[3][4]
Recognition[edit]
Sila was featured as one of the top startups to watch in 2023 in the GCC region by Gulf Business, which acknowledged Sila's distinct AI-driven platform for understanding Arabic-speaking consumers.[5]
Media Coverage[edit]
Paul Kelly, as a partner at D/A consultancy, shared insights on the evolving behavior of Arab travelers post-pandemic during the Arab Travel Market 2022 in Dubai.[6]
Technology and Methodology[edit]
Sila's technology is grounded in AI and NLP, allowing for the nuanced analysis of dialects and sentiment among Arabic-speaking consumers. The company's methodologies are designed to offer a more accurate understanding of consumer sentiments and behaviours in the Arabic-speaking world.
External Links[edit]
References[edit]
- ↑ "GCC: Top startups to watch in 2023". Gulf Business.
- ↑ "Consumer confidence in UAE private sector, Saudi economy hits 12-month high". Sila.
- ↑ "What do Arab Gen Z-ers want during Ramadan?". Campaign Middle East.
- ↑ "The emotional side of travel post-pandemic". Arab News.
- ↑ "GCC: Top startups to watch in 2023". Gulf Business.
- ↑ "ATM Arab Travelers GCC". CNN Arabic.
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