Smartlook
| startup | |
| ISIN | 🆔 |
| Industry | Web analytics |
| Founded 📆 | 2016 in Brno, Czech Republic |
| Founder 👔 | |
| Headquarters 🏙️ | , |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | smartlook |
| 📇 Address | |
| 📞 telephone | |
Smartlook is a web analytics SaaS startup based in Brno, Czech Republic[1]. It was founded in 2016 by Petr Janosik, Vladimir Sandera, and Dusan Kmet[2]. As of 2018, Smartlook has about 30 employees.
The freemium software by the same name tracks visitor interactions with websites or apps by session replay, heat maps, event tracking, and funnels. This information is often used for user experience testing.
Features[edit]
- Recordings
- identification via API
- visitor journey visualization
- Heatmaps
- click heatmaps
- move heatmaps
- scroll heatmaps
- device-specific heatmaps
- Funnels
- Events
Privacy[edit]
In November 2017, the Princeton’s Center for Information Technology Policy published a study about third-party scripts that record visitor data[3]. Seven softwares were analyzed: Yandex, FullStory, Hotjar, UserReplay, Clicktale, SessionCam, and Smartlook.
Smartlook was reported to have not protected sensitive user inputs enough and to be running on HTTP pages. Since the publication of the study, Smartlook has addressed both of these problems[4].
References[edit]
- ↑ Pánek, Jan (2017-04-24). "Nápad za miliony. Brňané firmám zjistí, proč zákazníci odešli z e-shopu". iDNES.cz (in Czech). Retrieved 2018-03-03.CS1 maint: Unrecognized language (link)
- ↑ Smartsupp. "Roadmap | Smartlook". www.smartlook.com. Retrieved 2018-03-03.
- ↑ "No boundaries: Exfiltration of personal data by session-replay scripts". freedom-to-tinker.com. Retrieved 2018-03-06.
- ↑ "How Does Smartlook Protect User Privacy? - Smartlook". Smartlook. 2017-11-23. Retrieved 2018-03-06.
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