Smartly
| Available in | English, Spanish, Chinese, Arabic, Italian, Swahili |
|---|---|
| Founded | 2013[1] |
| Headquarters | Washington, DC |
| Founder(s) | Tom Adams, Alexie Harper, Ori Ratner |
| Industry | Online Education |
| Website | smart |
| Alexa rank | Global: 202,433 / US: 86,492 (November 2017[update])[2] |
| Commercial | Yes |
| Current status | Active |
Overview[edit]
Smartly is an online learning platform that is aimed at professional adults[3]. Unlike traditional MOOC programs that use videos and lecture based methodologies, Smartly uses interactive software and “bite-sized” content to engage the student through Active learning[3][4][1]. This type of “machine learning tutoring[1]" gives instant feedback to the learner and is meant to be more engaging, thus helping the student learn faster and more effectively[4]. Smartly's headquarters are in Washington, DC [5].
History[edit]
Smartly was founded under the umbrella company Pedago (PEH-duh-goh) in 2013 by three former leaders at the online learning company Rosetta Stone, including the former CEO and Chairman of the board, Swedish entrepreneur Tom Adams[3]. Former Rosetta Stone director of R&D Alexie Harper and Director of Software Development Ori Ratner are his fellow co-founders[3].
Smartly went through several iterations of its offering[6], including a subscription product[3]. In 2016 they launched a selective Masters of Business Administration (MBA) program that’s free for students who are accepted[6]. The MBA is a licensed degree[4] and had a 7% acceptance rate in 2016[6]. The first MBA class was comprised of 150 students[4] with over 85% of students coming from top 20 schools[1]. In 2017, Smartly introduced an Executive MBA degree for mid-career professionals[7].
Business Model[edit]
Smartly’s most recent business model is to charge companies and universities using its technology, versus charging students tuition fees[4]. They also hope to monetize on employers who are seeking job candidates through their career network comprised of Smartly students and graduates[1]. Their goal in not charging the student is to make learning and education more accessible, as well as more efficient[1].
Courses[edit]
According to Smartly, “courses are developed by content development teams that include seasoned professionals from the industry and expert reviewers, many of which hold doctorates or advanced degrees[4]”. Current courses on their website as of 2017 are focused on business education.
Notable Alumni[edit]
In November 2017, Smartly students Kaitlyn Yang and Mary Iafelice were named to the 2018 Forbes 30 Under 30[8]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Pedago's Smartly - A New Approach to Online MBA & Career Network
- ↑ Alexa.com
- ↑ 3.0 3.1 3.2 3.3 3.4 First Look: Rosetta Stone’s Former CEO Is Launching an Edtech App
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 Pedago: A quick — and free — MBA program (Video)
- ↑ How Washington’s entrepreneurs are revolutionising the way we learn
- ↑ 6.0 6.1 6.2 Smartly Debuts a Free MBA
- ↑ Smartly Executive MBA Program: Are You Ready for the Future of Education?
- ↑ Two Smartly MBA Students Make the 2018 Forbes 30 Under 30 List
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