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From EverybodyWiki Bios & Wiki
Available inEnglish, Spanish, Chinese, Arabic, Italian, Swahili
Founded2013 (2013)[1]
HeadquartersWashington, DC
Founder(s) Tom Adams, Alexie Harper, Ori Ratner
IndustryOnline Education
Alexa rankGlobal: 202,433 / US: 86,492 (November 2017)[2]
Current statusActive


Smartly is an online learning platform that is aimed at professional adults[3]. Unlike traditional MOOC programs that use videos and lecture based methodologies, Smartly uses interactive software and “bite-sized” content to engage the student through Active learning[3][4][1]. This type of “machine learning tutoring[1]" gives instant feedback to the learner and is meant to be more engaging, thus helping the student learn faster and more effectively[4]. Smartly's headquarters are in Washington, DC [5].


Smartly was founded under the umbrella company Pedago (PEH-duh-goh) in 2013 by three former leaders at the online learning company Rosetta Stone, including the former CEO and Chairman of the board, Swedish entrepreneur Tom Adams[3]. Former Rosetta Stone director of R&D Alexie Harper and Director of Software Development Ori Ratner are his fellow co-founders[3].

Smartly went through several iterations of its offering[6], including a subscription product[3]. In 2016 they launched a selective Masters of Business Administration (MBA) program that’s free for students who are accepted[6]. The MBA is a licensed degree[4] and had a 7% acceptance rate in 2016[6]. The first MBA class was comprised of 150 students[4] with over 85% of students coming from top 20 schools[1]. In 2017, Smartly introduced an Executive MBA degree for mid-career professionals[7].

Business Model[edit]

Smartly’s most recent business model is to charge companies and universities using its technology, versus charging students tuition fees[4]. They also hope to monetize on employers who are seeking job candidates through their career network comprised of Smartly students and graduates[1]. Their goal in not charging the student is to make learning and education more accessible, as well as more efficient[1].


According to Smartly, “courses are developed by content development teams that include seasoned professionals from the industry and expert reviewers, many of which hold doctorates or advanced degrees[4]”. Current courses on their website as of 2017 are focused on business education.

Notable Alumni[edit]

In November 2017, Smartly students Kaitlyn Yang and Mary Iafelice were named to the 2018 Forbes 30 Under 30[8]


This article "Smartly" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Smartly. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.