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From EverybodyWiki Bios & Wiki
Type of site
Productivity and social networking
Launched10 April 2014; 7 years ago (2014-04-10)[1]

Snupps is a social media website and mobile application on iOS[2] and Android that allows users to “organize and socialize around the stuff they own and cherish”.[3] The app has been seen to have a dual inventory and social function.[4] The name “Snupps” came from an acronym coined by Co-Founder, Sari Anabtawi, for ‘Serial Number Universal Protection Protocol System’ (SNUPPS) though it is more commonly stylised as “Snupps”.[5]

Usage and features[edit]

Snupps encourages its users to take photos of the things they own and organize them on virtual ‘shelves’. These ‘shelves’ can be used to create a private inventory (items and shelves are set as private by default)[1] or to showcase one’s stuff public on which any user can comment or “wow” items (Snupps’ equivalent to “liking”).[1]

The platform added interest groups in October 2015.[6] They allow users to discover the items of other users with similar interests and share their own items with those users.


Though Snupps was founded in 2011,[7] co-founders Sari Anabtawi, former Vice President at Morgan Stanley, and Mac Anabtawi had the idea for the app as early as 2005.[1] Inspired by the loss of their family’s luggage at an airport, Anabtawi has expressed that he had wanted an easily accessible database of his belongings that can be shown to an insurer, or more generally he had wanted to “store, manage and organize” what he owns.[8] Although the need for an inventory inspired the original idea for Snupps, the addition of Anabtawi's teenaged son, Mac, as co-founder for the app’s release in April 2014[1] resulted in the app taking on a more social slant.[9]

The company is registered in Delaware and has its headquarters in London.[7] It received $5million (£3million) in seed funding.[10]


Snupps was officially launched for iOS on 10 April 2014, and Android in February 2015 [1] though it had been in the beta testing stage (with around 3,500 users) for several months prior.[11]

The app has received press coverage in TechCrunch,[1] The Telegraph,[10] TechHive,[4] Bloomberg News,[12] CNBC[13] and has been nominated by the Mobile Entertainment Awards as one of the best Social Apps of 2014.[14]


  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "Snupps for iOS is a more visual, social way to log and share your physical collections". Thenextweb.com. Retrieved 26 November 2014.
  2. "Snupps for iOS is a more visual, social way to log and share your physical collections". Thenextweb.com. Retrieved 26 November 2014.
  3. "Snupps homepage". Snupps.com. Retrieved 26 November 2014.
  4. 4.0 4.1 "Tech Hive homepage". Techhive.com. Retrieved 26 November 2014.
  5. "Tech Crunch". Techcrunch.com. Retrieved 26 November 2014.
  6. "New Feature Release - Introducing Interests". Snupps Blog. Retrieved 20 June 2016.
  7. 7.0 7.1 "Snupps Unveils Board of Directors". Reuters.com. Retrieved 26 November 2014.
  8. "Organisational app Snupps launches on the back of $5 million seed round". GrowthBusiness.co.uk. Retrieved November 21, 2014.
  9. "London Startup: Keeping track of your worldly possessions". Club.workspacegroup.co.uk. Retrieved 26 November 2014.
  10. 10.0 10.1 "Snupps inventory app 'helps you organise your stuff'". Telegraph.co.uk. Retrieved 26 November 2014.
  11. "Snupps Wants You To Organise And Share Your Real-Life Stuff On Its Virtual Shelves". Techcrunch.com. Retrieved 26 November 2014.
  12. "Snupps: Online Shelves for All Your Valuables". Bloombery.com. Retrieved 26 November 2014.
  13. "Snupps 'simplifies organizing': Co-founders". Video.cnbc.com. Retrieved 26 November 2014.
  14. "And the ME Awards 2014 finalists are..." Mobile-ent.biz. Retrieved 26 November 2014.

External links[edit]

This article "Snupps" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Snupps. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.