SparkPost
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| Private | |
| ISIN | 🆔 |
| Industry | Email marketing |
| Founded 📆 | 2008 |
| Founders 👔 | Theo Schlossnagle George Schlossnagle |
| Headquarters 🏙️ | San Francisco, California, U.S. |
Area served 🗺️ | |
Key people | Richard Harris (CEO) |
| Products 📟 | SparkPost Cloud PowerMTA Momentum |
| Members | |
Number of employees | 170[1] |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
SparkPost is a SaaS company that allows applications and websites to send transactional email and also provides analytics services for site and app administrators.[2] SparkPost's enterprise clients include Pinterest, the New York Times, and Booking.com. The SparkPost platform sends more than 3.2 trillion emails per year[3][4][5] and the company has offices in San Francisco, Maryland, and London.[6][7]
General[edit]
SparkPost was introduced in November 2014, but parent company Message Systems was founded in 2008 by George and Theo Schlossnagle.[8][9] When introduced in 2014, SparkPost was Message Systems' cloud-based solution, as differentiated from the company's on premise offering, Momentum.[10] In August 2015, Message Systems adopted SparkPost as the company name,[11] and by 2018 the company had received $65 million in venture capital funding.[12] SparkPost acquired Port25 Solutions in February 2015,[13] and announced the purchase of eDataSource in October 2019.[14]
Features & Innovation[edit]
SparkPost allows organizations and companies to send transactional emails associated with onboarding, activation, product information and updates, and password resets.[15] Sparkpost includes email templates, regulatory compliance, predictive analytics, engagement analytics, and AMP for email which rolled out in 2019.[16] A dashboard provides data on email acceptances, rejections and bounces, delays, engagements and associated messaging events.[15] With the acquisition of eDataSource’s InBox Tracker and Competitive Tracker, SparkPost gained access to querying and reporting tools[17] that present email analytics, inbox reporting, and deliverability optimization in a single interface.[18]
SparkPost performs email validation by checking recipient addresses against their data set of previously sent emails, and avoids using slower SMTP authentication for email validation, a method that is discouraged by internet service providers.[19] SparkPost supports AMP email that allow Gmail recipients to receive dynamic and interactive emails.[20] As of 2019, SparkPost included a predictive intelligence tool that rates the expected performance of email campaigns by using machine learning and a historical data set that includes trillions of emails.[21] [22]
SparkPost client libraries are open source and available to developers[23] through Github.[24] SparkPost also provides a plugin for WordPress [25][26] and a module for Drupal[27] .
References[edit]
- ↑ https://www.owler.com/company/sparkpost
- ↑ https://www.bizjournals.com/baltimore/news/2018/05/29/cool-digs-sparkposts-new-hq-has-ping-pong-shuffle.html
- ↑ https://www.bizjournals.com/washington/news/2017/11/07/a-maryland-company-youve-never-heard-of-sends-much.html
- ↑ https://www.crunchbase.com/organization/message-systems#section-overview
- ↑ "Columbia-based emailing firm SparkPost doubles space in move". baltimoresun.com.
- ↑ "Columbia-based tech company moves to bigger headquarters and is hiring". 2018-05-10.
- ↑ "Message Systems Buys Rival Port25 Solutions To Create Email Infrastructure Giant".
- ↑ "Message Systems Introduces SparkPost: The Most Powerful Email Service in the Cloud".
- ↑ "Amsterdam-based MessageBird enters into strategic partnership with SparkPost to provide integrated communication solutions". 2019-02-13.
- ↑ "SparkPost Introduces the Industry's First Predictive Email Intelligence Platform". 2019-05-15.
- ↑ "Message Systems, Inc. (Dba Sparkpost) · Message Systems, Inc. · 9130 Guilford Rd, Columbia, MD 21046". opengovus.com.
- ↑ https://www.bizjournals.com/baltimore/news/2018/07/03/growing-email-delivery-sparkpost-richard-harris.html
- ↑ "Message Systems Buys Rival Port25 Solutions to Create Email Infrastructure Giant".
- ↑ "SparkPost is Acquiring eDataSource". 2019-10-29.
- ↑ 15.0 15.1 "The Best MailChimp Alternatives for 2019".
- ↑ "Ecommerce marketing tools that every online business should have". July 2019.
- ↑ "eDataSource Announces Breakthrough in Email Deliverability Monitoring". www.epicos.com.
- ↑ "Email martech consolidation shows just how important deliverability is". MarTech Today. March 4, 2020.
- ↑ "SparkPost Introduces New Recipient Validation Capabilities". 2019-09-04.
- ↑ "How AMP technology can upgrade your email campaigns". 2019-08-22.
- ↑ "SparkPost Signals promises to help B2B marketers predict e-mail campaign performance". 2019-05-15.
- ↑ "Sparkpost Announced Sparkpost Signals, a Data Driven Email Intelligence Platform".
- ↑ https://venturebeat.com/2016/03/04/how-sparkpost-plans-to-take-advantage-of-mandrills-recent-changes-with-free-developer-email-service/
- ↑ "Email Marketing Platforms & Services: About SparkPost".
- ↑ "10+ Best Free Transactional Email Services". GretaThemes. May 9, 2017.
- ↑ "SparkPost". WordPress.org.
- ↑ "Sparkpost email". Drupal.org. March 11, 2016.
External links[edit]
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