SportPursuit Limited

From EverybodyWiki Bios & Wiki

SportPursuit Limited
IndustryOnline sports retail
Founded 📆
Founder 👔
Headquarters 🏙️, ,
Area served 🗺️
Key people
Adam Pikett, Victoria Walton, Rhys Jones, Luke Pikett
Products 📟 Cycling clothing, hiking, snow sports, Triathlon equipment. Running shoes and apparel. Outdoor and casual sports apparel.
Number of employees
📇 Address
📞 telephone

SportPursuit Ltd is a London-based[1] multinational[2] sports retailer, offering discounts off branded sports apparel[3] covering cycling, hiking, snow sports and triathlon.[4]

The company is the UK’s first and fastest growing[5] sport-specific flash sales website offering up to 70% off RRP. SportPurusit sends personalised emails to its database to inform of new week-long sales launching[6].


SportPursuit was founded in 2011 by friends Adam Pikett[7], Victoria Walton, Rhys Jones and Luke Pikett [8] who were looking to make premium sports clothing more affordable[9].


Series A funding came in 2012 from Angel investors including Willian Reeve, Alexander Chesterman, Alex Saint[10] and private equity firm Draper Esprit[11]. SEP first invested in SportPursuit in 2015[12] which bought the total investments up to £16 million since launch[13].

In July 2021 BD-Capital invested in SportPursuit[14]. Along with the investment Graham Elton, Operating Partner at bd-capital, joined the team as Chairman[15].


In 2012 SportPursuit was finalist in Young Start-up of the Year [16]and went on to feature at number 11 in's 2014 Startups 100.[17]

In 2012 SportPursuit won E-Commerce New Retailer of the Year Award at the eCommerce Awards for Excellence.[18]

In 2014 Adam Pikett, Victoria Walton, Luke Pikett and Rhys Jones were awarded Start Up Entrepreneur of the Year by Great British Entrepreneur Awards[19].

In 2016 Adam Pikett, Victoria Walton, Luke Pikett and Rhys Jones were recognised within retail technology Shift 100 in association with KPMG Small Business Accounting[20].

This article "Sportpursuit" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Sportpursuit. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. "SPORTPURSUIT LIMITED - Overview (free company information from Companies House)". Retrieved 2021-07-22.
  2. "SEP invests in online sportswear retailer". Retrieved 2021-07-22.
  3. "UKH Forums - Sportpursuit are they real?". Retrieved 2021-07-22.
  4. "Bargain Hunter: Kit yourself out in sports gear - at a healthy". The Independent. 2014-09-03. Retrieved 2021-07-22.
  5. "Former Boots chief Baker adds SportPursuit to private equity stable". Sky News. Retrieved 2021-07-22.
  6. "Acoustic". Retrieved 2021-07-22.
  7. "Adam Pikett, CEO, SportPursuit". Retrieved 2021-07-22.
  8. Williams, Hattie. "Fit for growth". ISSN 0140-0460. Retrieved 2021-07-22.
  9. "bd-capital invests in SportPursuit". 2021-06-17. Retrieved 2021-07-22.
  10. Williams, Hattie. "Fit for growth". ISSN 0140-0460. Retrieved 2021-07-22.
  11. "Series A - SportPursuit - 2012-05-08 - Crunchbase Funding Round Profile". Crunchbase. Retrieved 2021-07-22.
  12. "SportPursuit | Our Portfolio". Scottish Equity Partners. Retrieved 2021-07-22.
  13. "Flash Sales Site SportPursuit Scores £9.5M Series C". TechCrunch. Retrieved 2021-07-22.
  14. "bd-capital invests in SportPursuit". 2021-06-17. Retrieved 2021-07-22.
  15. Sutton, Mark (2021-06-17). "BD-Capital takes SportPursuit stake". Cycling Industry News. Retrieved 2021-07-22.
  16. "Young Start-up of the Year Finalist 2012: SportPursuit -". Startups Awards by Start up a successful business. 2012-10-23. Retrieved 2021-07-22.
  17. "11. SportPursuit |". Startups 100 by Start up a successful business. 2014-05-21. Retrieved 2021-07-22.
  18. "SportPursuit Wins Award". TriRadar. 2012-10-08. Retrieved 2021-07-22.
  19. "2014 Winners". The Great British Entrepreneur Awards & Community. Retrieved 2021-07-22.
  20. 2016-11-24T17:53:29+00:00. "Shift 100: Adam Pikett, Luke Pikett, Victoria Walton, Rhys Jones". Fresh Business Thinking. Retrieved 2021-07-22.