Squishies

Squishies are a soft toy made of memory foam. They are popular on social media, and is available at most retail stores. They originated in Japan.

Popularity

According to Lauren Schwartzberg of New York magazine, squishies are a popular toy. Annaliese Griffin wrote that, "Squishies are on their way to becoming the next big toy craze in the US, according to toy-store owners interviewed by New York Magazine and the New York Times."

Brands

• Soft'n Slo Squishies

• Kawaii Squishies

• Squishy Yum-Yums

• Squish-Dee-Lish

• Squishamals

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