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Squiz Pty Ltd

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Squiz Pty Ltd
Founded 📆1998
Founder 👔
Headquarters 🏙️,
Number of locations
Sydney, Canberra, Melbourne, Hobart, Perth, Brisbane, Adelaide, Edinburgh, Wellington, London, New York and Szczecin
Area served 🗺️
Products 📟 Online publishing, web content management, digital experience platform, enterprise search, customer data management, customer experience
Number of employees
🌐 Websitewww.squiz.net
📇 Address
📞 telephone

Squiz is a software company founded in Sydney, Australia in that provides web content management, search and analytics as part of its "digital experience platform (DXP)".[1]


Squiz is headquartered in Sydney, Australia, was founded in 1998 and currently claims to have over 450 staff spread across offices in Australia, New Zealand, United Kingdom, United States and Poland.[2] Squiz was founded by John-Paul Syriatowicz and Stephen Barker. The company's first product was MySource Classic which was a page-based tool for building and managing online projects including websites and intranets.[3] Following the launch of a number of cloud-based products, Squiz launched "Squiz Suite" which comprised Squiz Matrix, Squiz CMS, Squiz Analytics and Squiz Search. This was the company's first offering in the web engagement management market.[4]

In July 2009, Squiz acquired an Australian-based company, Funnelback, which was originally a spin-off from the Commonwealth Scientific and Industrial Research Organisation (CSIRO). Funnelback continues to trade under its own name and its product is available separately or as part of Squiz DXP.[5]


The Squiz product suite includes

  • Squiz DXP - an open, integrated platform for building and managing digital experiences
  • Matrix CMS - an enterprise CMS that enables creation of websites, portals, intranets, campaign sites and mobile apps[6] Funnelback search and analytics - search and insights engine;[7]
  • Datastore - customer data management and interaction storage

Gartner positions Squiz software within three Gartner Magic Quadrants - Insights Engine,[7] Web Content Management[8] and Digital Experience Platform.[1] And is also ranked in Ovum's Web Content Management Solution Decision Matrix.[9]

Squiz also provides "Squiz Workplace" built using their DXP platform as a pre-built intranet solution[10]


  1. 1.0 1.1 "Magic Quadrant for Digital Experience Platforms". Gartner.
  2. "Sydney's Squiz joins forces with US partner for digital govt". CRN Australia.
  3. Natividad, Angela (28 November 2006). "Squiz Joins Others in Olympia, Adds 2 Cents to Web 2.0 Discourse". CMSWire.
  4. Roe, David (19 August 2010). "Open Source Web CMS Maker Squiz Makes a Move to Web Engagement". CMSWire.
  5. LeMay, Renai (3 July 2009). "Squiz buys Funnelback". ZDNet.
  6. Inc, Gartner. "Squiz Enterprise Software and Services Reviews". Gartner.
  7. 7.0 7.1 "Magic Quadrant for Insight Engines". Gartner.
  8. "Magic Quadrant for Web Content Management". Gartner.
  9. https://ovum.informa.com/resources/product-content/ovum-decision-matrix-selecting-a-web-experience-management-solution-201819
  10. "Squiz Workplace". Squiz. 27 October 2020.

External links[edit]

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