STATE Drinks
| Private | |
| ISIN | 🆔 |
| Industry | Food & Drink |
| Founded 📆 | 2014 |
| Founder 👔 | Jon Andersen and Kim Have |
| Headquarters 🏙️ | Copenhagen, Denmark |
Area served 🗺️ | Nordic countries |
Key people | Jon Andersen (CEO) |
| Products 📟 | Energy drinks |
| Members | |
Number of employees | |
| 🌐 Website | statedrinks |
| 📇 Address | |
| 📞 telephone | |
'STATE Drinks' is a Danish beverage company which produces energy drinks. The company is based at Hauser Plads in Copenhagen.
History[edit]
"In the autumn of 2012 with a view of Faroese mountains, the former semi-professional football player, Jon Andersen, got the idea to create the best imaginable functional drinks. His goal was to help people in the best way to achieve their desired positive mental and physical condition" [1]
STATE Drinks was founded at the initiative of former semi-professional footballer Jon Andersen and Kim Have in collaboration with a group of 11 investors. Among the investors are professional Danish footballer Christian Eriksen and UCPH professor Jens Bangsbo. The first products were launched in 2015 through Danish 7 eleven stores and sold out in two days.[2]
STATE energy drinks were introduced in Norway in March 2020.[3]
Product[edit]
STATE contains Isomaltulose which is digested more slowly and steadily than other types of sugar. Other ingredients are caffeine, taurine, Green tea and B6 and B12 vitamines.
The STATE drink is consumed by a wide variety of people including great mix of sports people and athletes. [4]
Distribution[edit]
STATE is sold through 7-Eleven, OK, Q8, Fitness World, Lidl, Normal and several other stores. It is also available online from the company website.
Marketing[edit]
STATE Drinks is promoted by a number of ambassadors:
- Christian Eriksen, footballer
- Caroline Wozniacki, tennis player
- Pernille Harder, footballer
- Mads Mensah Larsen, handball player
- Stine Jørgensen, handball player
- Daniel Skaaning, swimmer
- Bakken Bears, basketball team
- Jens Bangsbo, Dr. Sci, Professor and former assistant coach for both Juventus FC and the Danish national football team
- Simone Boye, footballer
- København Håndbold, handball team
- Amalie Hertz, badminton player
- Jens Stryger Larsen, footballer
- Mathilde Kramer, athlete
- Gilli Rólantsson, footballer
- Silas Holst, dancer
- Odense Håndbold, handball team
References[edit]
- ↑ https://state.nu/da/forsiden/
- ↑ "Iværksættersucces: Jon og Kim slukker din tørst" (in Danish). Metroxpres. Retrieved 2014-09-18.CS1 maint: Unrecognized language (link)[dead link]
- ↑ "Wozniacki bliver frontfigur for dansk energidrik" (in Danish). Food Supply. Retrieved 11 July 2017.CS1 maint: Unrecognized language (link)
- ↑ https://state.nu/da/forsiden/
External links[edit]
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