Strategic Name Development
| File:SNDLogo.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Branding, Naming |
| Founded 📆 | 1992 |
| Founder 👔 | |
| Headquarters 🏙️ | Minneapolis, Minnesota; USA |
Area served 🗺️ | |
Key people | William Lozito, President and Chief Branding Officer; Diane Prange, Senior Vice President and Chief Linguistics Officer |
| Members | |
Number of employees | |
| 🌐 Website | http://namedevelopment.com/ |
| 📇 Address | |
| 📞 telephone | |
Strategic Name Development is a naming company co-founded in 1992 by William Lozito and Diane Prange.[1] The company’s work spans from naming and nomenclature systems to brand architecture and brand name research.[2]
Strategic Name Development has researched individual perceptions of various brand names,[3] naming suffixes,[4] and restaurant logos,[5] and yearly company name changes.
In 2010, Strategic Name Development created the Strategic Name Development Scholarship program.[6]
Notable brand names created by Strategic Name Development include the Baconator,[7] Wendy's signature sandwich. Strategic Name Development also created the new name, tagline, and logo for Carrington College (US) of DeVry, Inc. and was responsible for the development of the name Cenovus Energy for Encana.[8] Other branding projects include resQ for Bayer,[9] OmniPro for Samsung Group, and Ultra Plush for Georgia-Pacific.
Strategic Name Development is also the publisher of the naming and branding blog Name Wire.[10]
References[edit]
- ↑ "When Should a Company Change Its Name?". Twin Cities Business. January 27, 2011. Retrieved 2019-05-09.
- ↑ Hein, K (December 8, 2003). Research study: New brand names not making their mark. Brandweek. Vol. 44, Issue 45, p. 12.
- ↑ Hein, K (December 8, 2003). "Research Study: New Brand Names Not Making Their Mark." Brandweek. Vol. 44, Issue 45, p. 12.
- ↑ Colbin, Kaila (November 2006). "A GT by any other name". Top Gear NZ (9): 99–101.
- ↑ Cebrzynski, Gregg (May 3, 2004). "Consumer Restaurant Logo Survey Finds Simple Design is Best". Nation's Restaurant News.
- ↑ (September 28, 2010) Strategic Name Development Awards Naming Scholarship Forbes.com
- ↑ "Strategic Name Development Creates Wendy’s Baconator Brand Name". Business Wire. http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070807005097&newsLang=en
- ↑ "EnCana dubs new oil sands spinoff 'Cenovus'". Yahoo Finance. http://ca.news.finance.yahoo.com/s/30092008/6/finance-encana-dubs-new-oil-sands-spinoff-cenovus.html[permanent dead link]
- ↑ "DOTUS For the First Dog? Experts Offer First Family Tips to Chew On When Naming First Dog". Business Wire. http://eon.businesswire.com/news/eon/20090129005324/en/Barack-Obama/company-naming/labradoodle Archived 2012-03-12 at the Wayback Machine
- ↑ Name Wire. Blog. http://www.namedevelopment.com/blog/default.html Archived 2009-02-27 at the Wayback Machine
External links[edit]
- Strategic Name Development Homepage
- Handset Names Key To US Smartphone Market Share?
- Xfinity Name Get Early Thumbs Down: Survey
- Ready for a name change? Comcast users welcome to Xfinity
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