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TTSWTRS

From EverybodyWiki Bios & Wiki

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TTSWTRS (tattoosweaters) is a Ukrainian clothing brand that operates in 11 countries.[1] The brand's collections are created in collaboration with artists, photographers, and tattoo artists.[2][3][4][5][6][7]

History[edit]

TTSWTRS was founded in 2013 as a creative project of designer Anna Osmekhina, a former Ukrainian costume designer and stylist.[8][9][10] The brand started with a capsule limited collection of tattooed sweatshirts, which were sold in legendary concept store Colette during a week.[11] The team of 4 people, Anna Osmekhina, Svetlana Snezko, Nina Korobeynikova, Iryna Osmekhina, worked on it and further developed the concept of tattooed clothing.[12] Later, TTSWTRS was presented in Japan, and then in the United States, South Korea, Hong Kong, China, United Kingdom, Austria, Russia, and Ukraine.[13] In 2015, the brand launched the demi-couture collection "Alice In Ink". On 6 March 2016, it was presented at the Les Suites Paris Store.[14]

In 2019, the brand released a SS19 collection in partnership with tattoo masters Arnest Makhin, Rostislav Tsarenko, and Andrey Svetov.[15]

In 2020, TTSWTRS had a collaboration with the Pushkin State Museum of Fine Arts in Moscow and the Musée du Quai Branly – Jacques Chirac.[16] Also that year, the brand launched the online showroom, which presents new collections for buyers.[17]

In the summer 2020, the show TTSWTRS FW '20 was released as the first virtual reality fashion show in Eastern Europe.[18][19][20][21][22][23][24][excessive citations]

In 2021, brand sales started on Farfetch.[25] 2021 also became the year when TTSWTRS presented The Earth Series futuristic collection inspired by the possibility of living in the future on the other planets and exploring individuals' essence.[26][27][28][29][30][31][32][33][34][35][36][excessive citations]

Structure[edit]

TTSWTRS production is located in Kyiv, Ukraine consists of TTSWTRS Factory and two separate workshops.[37] The stores are located in Kyiv and Odessa (Ukraine), as well as in Moscow (Russia). TTSWTRS operates in 11 countries.[38]

Management[edit]

Anna Osmekhina is a brand founder and owner.[1][39][40][41][42] Anna worked as a costume designer for more than 100 clips, films, photo shoots, shows and concerts of Eastern European artists like Lara Fabian, Vera Brezhneva etc.[14][43][44] The team consists of 120 people with Anna Osmekhina and Iryna Osmekhina as the leaders. Svetlana Snezkho is Art Director and Nina Korobeynikova is a Head of Visual.[45]

Design[edit]

The main idea of the brand is clothes as a second skin. It is inspired by the subculture of tattoos and the perception of the body.[46][47]

In 2013, the look of the group "Kazaky", which became famous for filming in the Madonna clip, was created by Anna Osmekhina.[48]

The most recognizable brand position is the body and jumpsuit with an art imitation of a naked body covered with tattoos.[49]

Customers[edit]

Nicki Minaj, Winnie Harlow, Kourtney Kardashian, Ksenia Sobchak, Irina Shayk, Tommy Cash, Lisa Owen, Tommy Li, Sita Abellan, Willow Smith, Grimes and other celebrities were the brand customers[50][51][52][53][54][55][56]

See also[edit]

References[edit]

  1. ↑ 1.0 1.1 Lei, Angela. "How This Ukranian Label Redefined Sexy in New Extraterrestrial Collection". Forbes. Retrieved 27 August 2021.
  2. ↑ "Ukrainian Brand TTSWTRS Collaborates with Tattoo Artists for Their Designs". Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel. 9 April 2019. Retrieved 27 August 2021.
  3. ↑ "TTSWTRS, коллекция весна-лето 2020". BURO. (in русский). Retrieved 27 August 2021.
  4. ↑ Vogue.ua. "Подставное тело: TTSWTRS осень-зима 2019/2020". Vogue UA. Retrieved 27 August 2021.
  5. ↑ "INTRODUCING TTSWTRS". MISSION STATEMENT. 18 October 2020. Retrieved 27 August 2021.
  6. ↑ "La collezione autunno inverno 2021 2022 di TTSWTRS". Vogue Italia (in italiano). 19 May 2021. Retrieved 27 August 2021.
  7. ↑ "Anna Osmekhina Speaks About TTSWTRS". WÜL MAGAZINE. Retrieved 27 August 2021.
  8. ↑ "If You Love Delvoye's Tattooed Pigs, This Is Your Brand". TheArtGorgeous. 25 November 2018. Retrieved 27 August 2021.
  9. ↑ "Дизайнер Анна Осмехина: "Самое главное — знать, кто ты, и уметь правильно себя подать"". officiel-online.com (in русский). Retrieved 27 August 2021.
  10. ↑ ""Мы ничего не выдумываем, а просто делаем одежду, от которой кайфуем": интервью с дизайнером TTSWTRS Анной Осмехиной / фото 13". instyle.ru (in русский). Retrieved 27 August 2021.
  11. ↑ "Зона комфорта: почему в этом сезоне можно позволить себе носить удобную трикотажную одежду". Harpersbazaar — модный женский журнал. 12 October 2020. Retrieved 27 August 2021.
  12. ↑ "Ukraine's must-know fashion brands and designers: Ksenia Schnaider, Ochi, TTSWTRS and more". BURO. Retrieved 27 August 2021.
  13. ↑ "TTSWTRS: the nude and tattoos' elegance". nss magazine. Retrieved 27 August 2021.
  14. ↑ 14.0 14.1 Roshitsh, Kaley (12 March 2019). "'Second Skin' Fashion Brand Collaborates With Tattoo Artists". WWD. Retrieved 27 August 2021.
  15. ↑ Gorny, Liz (27 June 2019). "TTSWTRS is the Ukrainian brand inspired by underground tattoo culture". INDIE Magazine. Retrieved 27 August 2021.
  16. ↑ "ГМИИ имени Пушкина выпустил капсульную коллекцию с TTSWTRS к выставке "Tату"". BURO. (in русский). Retrieved 27 August 2021.
  17. ↑ "TTSWTRS Unveils SS20 Collection Full of Second Skin Separates". HYPEBAE. Retrieved 27 August 2021.
  18. ↑ Staff, Miles Socha,WWD; Socha, Miles; Staff, W. W. D. (17 December 2020). "These Are the Digital Fashion Shows That Broke Through". WWD. Retrieved 27 August 2021.
  19. ↑ "Стиль будущего". Коммерсантъ. Retrieved 27 August 2021.
  20. ↑ "Best Style Releases This Week: Stüssy x No Vacancy Inn, Noah, WTAPS, and More". Complex. Retrieved 27 August 2021.
  21. ↑ "Neabejingiems naujovėms – naujųjų technologijų ir neišvengiamų pokyčių įkvėpta kolekcija". www.lofficiel.lt (in lietuvių). 2 May 2021. Retrieved 27 August 2021.
  22. ↑ "VR | Virtual Reality Fashion from Fashion Week Online". Fashion Week Online. Retrieved 27 August 2021.
  23. ↑ "'Technological Singularity': Inside Kiev-based design collective TTSWTRS' cyber-utopia". www.sleek-mag.com. Retrieved 27 August 2021.
  24. ↑ "'Technological Singularity': el viaje virtual de la firma ucraniana TTSWTRS". VEIN Magazine. 13 October 2020. Retrieved 27 August 2021.
  25. ↑ "TTSWTRS – дизайнерская одежда, обувь, сумки и аксессуары для женское – Farfetch | Украина". www.farfetch.com. Retrieved 27 August 2021.
  26. ↑ "TTSWTRS". The Impression. 28 January 2021. Retrieved 27 August 2021.
  27. ↑ "TTSWTRS Presents The Earth Series". Twin Magazine. 26 February 2021. Retrieved 27 August 2021.
  28. ↑ "Ukrainian Label TTSWTRS Unveils Galactic SS21 Campaign". HYPEBAE. Retrieved 27 August 2021.
  29. ↑ "TTSWTRS | SS21 Earth Series". Flaunt Magazine. Retrieved 27 August 2021.
  30. ↑ Vogue.ua. "Время смелых: самые дерзкие образы от украинских дизайнеров". Vogue UA. Retrieved 27 August 2021.
  31. ↑ Vogue.ua. "Вторая кожа: самые модные водолазки сезона весна-лето 2021". Vogue UA. Retrieved 27 August 2021.
  32. ↑ "Kolekcija, nešanti žinią ateities kartoms ir pagerbianti mūsų namus – Žemę". www.lofficiel.lt (in lietuvių). 3 May 2021. Retrieved 27 August 2021.
  33. ↑ Vogue.ua. "Будущее рядом: коллекция TTSWTRS весна-лето 2021". Vogue UA. Retrieved 27 August 2021.
  34. ↑ "Путешествие на Марс — в новой коллекции TTSWTRS". The Blueprint (in русский). Retrieved 27 August 2021.
  35. ↑ "Review of TTSWTRS". The Impression. 29 September 2020. Retrieved 27 August 2021.
  36. ↑ "Going galactic: fashion becomes an ambassador for earth". Shift London. 6 May 2021. Retrieved 27 August 2021.
  37. ↑ "Ttswtrs | Metal Magazine". metalmagazine.eu. Retrieved 27 August 2021.
  38. ↑ "TTSWTRS: l'eleganza del nude e dei tatuaggi". nss magazine (in italiano). Retrieved 27 August 2021.
  39. ↑ "TTSWTRS is the Eastern European designer creating wearable tattooed skins". Dazed. 15 January 2019. Retrieved 27 August 2021.
  40. ↑ Hammond, Augustine. "Styling It In with Glass – The Glass Magazine". Retrieved 27 August 2021.
  41. ↑ "Надувной кот и живучие растения — в гостиной основательницы TTSWTRS Анны Осмехиной". The Blueprint (in русский). Retrieved 27 August 2021.
  42. ↑ "Анна Осмехина о том, как одеть в боди с татуировками Ники Минаж и Кортни Кардашьян". Marie Claire – женский журнал – все о моде, звездах и красоте (in русский). 17 June 2020. Retrieved 27 August 2021.
  43. ↑ Rose, Izabel (15 July 2020). "TTSWTRS | FW2020/2021 Wearable Futuristic Art Q&A". Modèle Magazine. Retrieved 27 August 2021.
  44. ↑ "Анна Осмехина". britishdesign.ru (in русский). Retrieved 27 August 2021.
  45. ↑ "TTSWTRS". The Impression. 9 June 2021. Retrieved 27 August 2021.
  46. ↑ "Eat your heart out, Ed Hardy: See the new tattoo fashion trend". New York Post. 26 November 2018. Retrieved 27 August 2021.
  47. ↑ Nurick, Jen (20 February 2020). "6 up-and-coming brands from around the world to know before everyone else does". Vogue Australia. Retrieved 27 August 2021.
  48. ↑ Hawgood, Alex (1 August 2012). "This Boy Band From Ukraine Has Legs, on High Heels". The New York Times. ISSN 0362-4331. Retrieved 27 August 2021.
  49. ↑ "Anna Osmiekhina of TTSWTRS Creates the Illusion of a Body Covered In Ink". BRICKS Magazine. 18 May 2021. Retrieved 27 August 2021.
  50. ↑ Rossi, Di Guia (20 February 2020). "Si scrive TTSWTRS, si pronuncia Tattoo Sweaters, ed è il brand streetwear a cui dire subito di sì". Cosmopolitan (in italiano). Retrieved 27 August 2021.
  51. ↑ "La nueva versión del 'slip dress' para otoño 2020, por Irina Shayk". Vogue España (in español). 1 September 2020. Retrieved 27 August 2021.
  52. ↑ "The First Virtual Reality Fashion Show in Eastern Europe: TTSWTRS SS21 Collection". lofficielbaltics.com (in русский). Retrieved 27 August 2021.
  53. ↑ "Fashion Calling: 8 Indie Labels The Celebs Are Loving". Harper's Bazaar Singapore. 14 April 2021. Retrieved 27 August 2021.
  54. ↑ Alameda, Por Marta (22 February 2021). "La bomber con dibujos de Irina Shayk, la chaqueta perfecta para el entretiempo". ELLE (in español). Retrieved 27 August 2021.
  55. ↑ "Самая стильная альтернатива косухе весной-2021: Ирина Шейк делает ставку на бомбер украинского бренда". Cosmopolitan — модный женский журнал. 22 February 2021. Retrieved 27 August 2021.
  56. ↑ Vogue.ua. "Образ дня: Ирина Шейк в бомбере TTSWTRS". Vogue UA. Retrieved 27 August 2021.



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