TapTap
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 | |
Formerly |
|
|---|---|
| Private Company | |
| ISIN | 🆔 |
| Industry | Video games |
| Founded 📆 | 2017 |
| Founder 👔 | Yimeng (Dash) Huang (CEO of X.D. Network) |
Area served 🗺️ | International |
Key people |
|
| Members | |
Number of employees | 3000 (2022) (2018) |
| 🌐 Website | TapTap International TapTap China |
| 📇 Address | |
| 📞 telephone | |
TapTap is a multinational video game app store and community platform originating from China. Initiated and invested by XD Inc., Yiwan (Shanghai) Network Science and Technology Co., Ltd., is responsible for the operation and maintenance of the platform.[1][2]
With TapTap, players can download free mobile games and purchase paid mobile games and services through official channels. They can also rate, discuss, and communicate with other players within the community. [1][2] TapTap provides developers with a set of game publishing services and a software development kit, TDS (TapTap Developer Services), for free. Developers can choose to integrate TapTap's friends, achievements, and other functions and services into their own games through TDS. [3]
As of April 2022, TapTap International has reached 12.24 million Monthly Active User (MAUs).[4]
History[edit]
Founding and Growth[edit]
Prior to TapTap's launch, global game developer and publisher, XD encountered hardship in publishing games. At the time, they believed that the Android platform for mobile games within China was in a chaotic state. The unreasonable recommendation system and commission rate made Android users unable to discover truly enjoyable games on the platform and imposed serious financial burdens on game developers.[5] Consequently, Huang Yimeng, CEO of XD, with other founders created a game recommendation platform and application store for mobile games, hoping to accommodate the demands and interests of players, game developers, and the platform itself.[6]
On April 17, 2016, TapTap launched its first mobile application platform, the Android version of TapTap, followed by the iOS version of TapTap launching in August of the same year.[1]
At the beginning of its launch, TapTap announced a series of measures that are welcoming of game developers, including zero commission. In June 2016, TapTap launched new features for developers including game pre-register for upcoming games and game testing. The first game to participate in the game test was Card Monsters from Mu77 Game Studio. During the test, it received more than 8,000 downloads and more than 1,000 players joined the game’s group chat.[6]
Development[edit]
In January 2017, TapTap held its first awards event "2016 TapTap Awards". The awards included the Game of the year award and five annual outstanding individual awards, "Clash Royale" won the best game of the year, as well as the Best Gameplay of the Year.[1]
March 9, 2017, TapTap released the "Controversial Game Zone". When a certain number of players dispute the content and gameplay of a game for reasons such as imitation and plagiarism, the game will be placed in the "Controversial Game Zone". The in-site display of the game will be removed and only accessible through users’ active search. All players can publicly express support and disapproval of the game in the "Controversial Game Zone".[7]
April 17, 2017, TapTap celebrated its 1st anniversary. In the year 2017, the number of TapTap users exceeded 20 million, the daily active users exceeded 1 million, and the average daily active users remained around 800,000. The same year, more than 20,000 game companies and developers signed up and joined TapTap as well as releasing games on the platform.[8]
On May 25, 2017, at the Youjiu Open Course where individuals within the gaming community gathered, Cui Wei, TapTap's overseas business director, remarked that TapTap has over 1.1 million daily active users, over 6 million monthly active users, and over 22 million total users.[9]
From December 8th to December 10th, 2017, TapTap and XD held the first "Indie Camp - 48 Hours of Game Development Challenge", an offline Game Jam. The theme of this Indie Camp was "Bonfire". The participating teams need to complete the entire game development process including programming, game design, art design, etc. within 48 hours. The completed work should at least be able to showcase the core gameplay. The event attracted 269 contestants from 83 teams, completing a total of 82 finished projects.[10] Among them, the decryption game "Reverse Flame" won the Best Game Award, and the strategy game "Civilization Tinder" won Best Creative.[11]
Recently[edit]
In June 2018, TapTap’s Kanban Niang debuted. In October of the same year, TapTap launched a series of merchandise, the "Mysterious Partner Code T", based on the image of the Kanban girl. TapTap’s Kanban Niang was officially named "Tarara" in June of the following year.[12]
On April 13, 2019, the first "TapTap Carnival" player offline event was held in Shanghai. Over 300 TapTap players attended the event.[1]
On July 10, 2020, TapTap held the first online game conference: "2020 TapTap Game Conference". The press conference introduced the latest news of 16 mobile game that are still in production, including the mobile version of Genshin Impact, Torchlight: Infinite, and Human: Fall Flat.[13]
On July 28, 2020, TapTap announced at the "2020 TapTap Developer Salon" that TapTap will provide developers with "TapTap Developer Services" (TDS). TDS includes game data analysis for games supported by TapTap, directional invitation test, and other functions. Games can also log in to the service directly using TDS's TapTap account. Developers can access TDS through the TapSDK.[14]
On February 1, 2021, TapTap launched the "Cloud Play" function and began to provide cloud game support for selective games.[15]
Product[edit]
In-app Game Store[edit]
TapTap can be accessed through the web, Android, and iOS platforms. On Android, players can purchase and download mobile games, while the web version provides links to TapTap Android and App Store to purchase and download games. 2022, TapTap launched the Google Play lite version, TapTap Lite.[16]
Selected games are "TapTap exclusive" internationally, the game is exclusive to TapTap and cannot be downloaded through any other Android channels. As of October 2022, TapTap includes exclusive games such as T3 Arena, Tales of the Neon Sea, Torchlight: Infinite, etc.[17][18][19]
Community[edit]
Within the community, Game developers can interact with players, answer player questions, and announce upcoming events. Following the recent rebranding, TapTap announced its purpose to shape its community as an extension of players’ gaming experience.[20][21]
TapTap Developer Services (TDS)[edit]
TapTap Developer Services (TDS), launched July 2021, is a set of game publishing services and a software development kits that help developers develop, operate, and maintain games. TDS includes services such as TapTap Login, data analysis, TDS authenticaltion, leaderboards, cloud save, DLC, cloud engine, etc.[22][23]
Events[edit]
TapTap Presents[edit]
Since 2020, TapTap has held an annual mobile game online conference, TapTap Presents announcing the latest news within the mobile gaming community. The conference announced news from globally renowned titles such as Genshin Impact, Torchlight: Infinite, Human: Fall Flat, etc.[24]
TapTap Game Awards[edit]
TapTap Game Awards is an annual game award ceremony held by TapTap to honor outstanding mobile games released during the past year. The first TapTap Game Awards was held in 2016 and has been held six times since.[25][26][27]
Generally, only games released the year of are eligible for any award nomination. Around 40 influential game developers, gaming reporters, and influencers within the gaming community are selected as juries to vote for the winning games. Gamers who have served as juries for multiple TapTap awards include the producer of Sky: Children of the Light, Xinghan Chen, the founder of Gamecore, Xia Zhao, and the editorial team of IGN China. The final results are announced the following January of each year.
Every year the TapTap Game Awards includes awards such as Game of the year, Best Gameplay, Best Visual, Best Narrative, Best Music, and Best Indie Game. From 2021 to 2016, the winners of the TapTap Game Awards Game of the year are Terraria, Genshin Impact, Arknights, Gorogoa, Reigns: Her Majesty/ICEY/Monument Valley 2, and Reigns/Pokemon GO/Clash Royale, respectively.[25][27][28][29]
Indie Camp[edit]
Indie Camp is a Game Jam challenge co-hosted by TapTap and XD Network. The participating teams are challenged to complete the development process including programming, game design, art design, etc. within a certain period of time, and the finished project should at least be able to showcase the core gameplay to the players. The Indie Camp invites guests from colleges and game developers to serve as judges. Haimao, the producer of Arknights, Wesley, CEO of Coconut Island Games, Qianshui, the editor-in-chief of TapTap, Yang Yang, the producer of Pascal Contract of TipWorks Studio, and other industry insiders have served as the judges for several times.[30]
The first three independent camps were held offline and the time limit was 48 hours. Starting from the fourth Indie Camp, due to factors such as the COVID epidemic, the event was changed to be held online.[31] The time limit for the fourth independent battalion was 7 days, and the time limit for the fifth Indie Camp was 30 days.[32]
Indie Camp has been held for 5 consecutive years, attracting more than 1,500 participants and completing more than 400 independent games.[33][34] Past winners of Indie Camp including “Out of Hands” for Best Game and Best Creative Direction.[35][36]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 "About Us". TapTap.cn.
- ↑ 2.0 2.1 "About Us | TapTap". www.taptap.io. Retrieved 2022-11-09.
- ↑ "TapTap Developer Services". TapTap Developer Services.
- ↑ "TapTap's Monthly Active Users for Domestic Version Increased by 22.8% Last Year -- Superpixel". www.superpixel.com. Retrieved 2022-11-09.
- ↑ ""永不分成"的TapTap进入青年时刻 - 触乐". www.chuapp.com. Retrieved 2022-11-08.
- ↑ 6.0 6.1 "黄一孟谈TapTap一周年：VeryCD电驴的精神续作 - 触乐". www.chuapp.com. Retrieved 2022-11-08.
- ↑ "TapTap". www.taptap.cn. Retrieved 2022-11-09.
- ↑ "黄一孟自述：让TapTap在红海中成功的产品理念是什么？". Ifeng.com. 2017-05-03. Archived from the original on 2017-08-09. Unknown parameter
|url-status=ignored (help) - ↑ "TapTap崔炜：日活超110万，月活跃超600万，总用户超过2200万". DoNews. 2017-05-26. Archived from the original on 2017-05-26. Unknown parameter
|url-status=ignored (help) - ↑ "上周末，有300个游戏制作者在48小时里创造了82款游戏 | 机核 GCORES". www.gcores.com (in 中文). Retrieved 2022-11-09.
- ↑ "独立营48小时游戏创作挑战". TapTap. Retrieved 2022-11-09.
- ↑ "TapTap". www.taptap.cn. Retrieved 2022-11-09.
- ↑ "TapTap". www.taptap.cn. Retrieved 2022-11-09.
- ↑ "TapTap发布开发者服务：降低开发者研运成本 聚焦创作优质内容 | 机核 GCORES". www.gcores.com (in 中文). Retrieved 2022-11-09.
- ↑ "云游戏再迎新贵，TapTap"云玩"开测：心动股价大涨 | 游戏大观 | GameLook.com.cn". www.gamelook.com.cn. Retrieved 2022-11-09.
- ↑ "TapTap Lite - Apps on Google Play". play.google.com. Retrieved 2022-11-09.
- ↑ Dellosa, Catherine Ng. "T3 Arena is now in Early Access for Android users who want to get first dibs on the 3v3 multiplayer shooter". www.pocketgamer.com. Retrieved 2022-11-09.
- ↑ Dellosa, Catherine Ng. "Tales of the Neon Sea, now a TapTap exclusive, is coming to Android globally on August 5th". www.pocketgamer.com. Retrieved 2022-11-09.
- ↑ "'Torchlight: Infinite' Final Beta Now Available on Android and PC Ahead of Launch Next Month – TouchArcade". Retrieved 2022-11-09.
- ↑ James, Chris. "TapTap announces a rebrand, including new mascot". pocketgamer.biz. Retrieved 2022-11-09.
- ↑ "About Us". TapTap. Archived from the original on 2017-06-10. Unknown parameter
|url-status=ignored (help) - ↑ "TapTap Developer Center". developer.taptap.com (in 中文). Retrieved 2022-11-09.
- ↑ "TapTap：让游戏开发的生态智慧深入人心". wappass.baidu.com. Retrieved 2022-11-09.
- ↑ Studios, IGN Global (2022-07-27). "TapTap Presents 2022: Everything Announced". IGN. Retrieved 2022-11-09.
- ↑ 25.0 25.1 "2020 TapTap 年度游戏大赏 获奖结果". TapTap. Retrieved 2022-11-09.
- ↑ "2019 TapTap 年度游戏大赏 结果公布". TapTap. Retrieved 2022-11-09.
- ↑ 27.0 27.1 "2018 TapTap 年度游戏大赏结果发布". TapTap. Retrieved 2022-11-09.
- ↑ TapTap发现好游戏. "2020 TapTap 游戏发布会开启！16款游戏视频合集_哔哩哔哩_bilibili". www.bilibili.com (in 中文). Retrieved 2022-11-09.
- ↑ TapTap发现好游戏. "2021 TapTap 游戏发布会 全程回顾_手机游戏热门视频". www.bilibili.com (in 中文). Retrieved 2022-11-09.
- ↑ "2020独立营Indie Camp奖项出炉". TapTap. Retrieved 2022-11-09.
- ↑ "创作力无止境！2020心动X TapTap独立营启动！_游戏陀螺". www.youxituoluo.com. Retrieved 2022-11-09.
- ↑ "TapTap". www.taptap.cn. Retrieved 2022-11-09.
- ↑ "挑战，坚持，破茧，重生！第二届 "独立营 Indie Camp - 48小时游戏创作挑战"闭幕". www.yystv.cn. Retrieved 2022-11-09.
- ↑ "2020年心动XTapTap Indie Camp活动今日正式结束 | 机核 GCORES". www.gcores.com (in 中文). Retrieved 2022-11-09.
- ↑ "2021年第五届独立营". indiecamp.taptap.com. Retrieved 2022-11-09.
- ↑ Wheeler, C. J. (2022-09-06). "Out Of Hands is a wiggly indie thriller with a lot of digits". Rock, Paper, Shotgun. Retrieved 2022-11-09.
External links[edit]
Category:2021 establishments in China Category:Chinese companies established in 2017 Category:Companies based in Shanghai Category:Chinese brands Category:Software companies of China Category:Video game companies established in 2017 Category:Video game companies of China Category:Video game development companies
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