Tomy Company, Ltd.
 | |
Native name | 株式会社トミー |
|---|---|
| Public kabushiki gaisha | |
| ISIN | 🆔 |
| Industry | Toys, video games, children's products and apparel |
| Fate | Merged to Tomy |
| Successor | Tomy |
| Founded 📆 | 1924 |
| Founder 👔 | |
| Defunct | March 1, 2006 |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Tomy Company, Ltd.[1] (株式会社トミー Kabushikigaisha tomī) was a toy company founded by Eiichiro Tomiyama in 1924[2]. In 2006, it merged with Takara to become TakaraTomy.
Overview[edit]
The logo is “TOMY”. Its main products included Tomica, Plarail, and Zoids. Once used to make railway models under the name "TOMIX", it was later spun off into "Tomytec".
It was named Tommy by squeezing the founder's last name "Tomiyama" so that even North America would understand.
Starting as a manufacturer, it was disadvantageous in terms of distribution compared to Bandai, which was started from a wholesaler, but it had the largest Product Development team in the toy industry and received a high reputation in terms of technology.
Although the technical skills were high, the opinion of the creator preceded it, and it was a difficult system to manage lightly, so the third generation president, Mikitaro Tomiyama, vreated a development team with the aim of becoming a tight organization like Bandai.
On the other hand, Tomiyama thought that it was late to the TV characters compared to Bandai and Takara. Compared to Bandai, whose product development is said to be the fastest in the industry, Tomy took too much time to develop products, and was not good at TV characters that needed quick product development. This was already known in the toy industry such as with the "Tsurubaya Dinosaur Trilogy" and "Space Runaway Ideon". Despite opposition from both inside and outside the company, Tomiyama was determined to be aggressive and work on TV characters such as Akakage and Osomatsu-kun.
Tomiyama was shocked by his son's statements that Tomy's toys were bad and that we wanted to enter Bandai when he grew up. However, taking this as the voice of the consumer, he created Zettai Muteki Raijin-Oh, which had some success. However, the product development team stuck to making a high-level product in the sequel Nekketsu Saikyō Go-Saurer, the product release was delayed rather than the development of the program, and it was a catastrophic failure. From within the industry, it was said that Tommy couldn't create a multimedia franchise.
Since then, consumers became more and more likely to obtain product information from television through publishing. Based on the relationship with Shogakukan when they worked on Wedding Peach, Let's & Go and got great success.
Under these circumstances, they learned about the growing popularity of Pokemon through Monthly Coro Comic and obtained the commercialization rights. At the time of animation, there were concerns about competition with Bandai for the acquisition of commercialization rights, but Bandai was busy with it's big hit of Tamagotchi, and there was no room for “Pokemon”. Tomy has acquired the right to commercialize a wide range of fields, mainly toys, releasing the "Monster Collection" of figures next year[3]. The Anime became a huge hit, and sales of related products doubled. Tommy, who had been in the third position in the toy industry since the 1980s, rose to second place in 1997.
After that, Takara's hit of Beyblade and Pokemon's slump in 2001 with Takara regaining second place and Tomy falling again to third place. However, the slump of Beyblade caused Takara to fall into business slump, and Tommy became the surviving company, resulting in the merger of Takara Tomy.
Tomy Toys[edit]
- Giant Robo
- Snoopy
- Tsurubaya Dinosaur Trilogy
- Circuit wolf
- Open! Ponkki
- Science Adventure Corps Tancer 5
- Space Runaway Ideon
- Litt'l Bits
- Aura Battler Dunbine- Clover, which was the toy publisher, went bankrupt during the main broadcast, so it took over.
- Lensman
- Mask Ninja Akage (Anime Version)
- Osomatsu-kun (1988)
- Heisei Genius Bakabon
- Jankenman
- Eldran series
- Dr. Marude
- Yu Yu Hakusho
- Magic Knight Rayearth
- Doraemon
- Wedding Peach
- Phantom Thief Saint Tail
- Ninku
- Bakuso Brothers Let's & Go !!
- Midori Makibao
- Mach GoGoGo (2nd work)
- Pokemon
- Record of Lodoss War
- Kojikoji
- Initial D
- Cyborg Kuro-chan
- Ask Dr. Lin!
- Super GALS! Suzuran
- Selfish fairy mirumo pong!
- Ojarumaru
- Sherman King
- Star Wars Episode 2 Attack of The Clones
- Heidi: Girl of the Alps
- PostPet
Game made by Tommy[edit]
- Trans-America Ultra Quiz
- Strawberry 100%
- Elemental Geraid
- Phantom Thief Saint Tail
- Naruto
- NINKU -Ninku-
- The third one goes
- Yu Yu Hakusho
Group companies[edit]
- Tomytec
- Takara Tomy Arts
- GloTech International
- Tommy Link
- Tommy Development Center
- Tommy distribution service
- Tommy Direct
- Tommy Kosan
- Ace
Footnote[edit]
External link[edit]
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Tomy (1924-2006)[edit]
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