| ISIN | 🆔 |
|---|---|
| Industry | Music, Technology |
| Founded 📆 | 2020 |
| Founders 👔 | Gregory Hirschhorn, Alex Silverstein |
| Headquarters 🏙️ | , , U.S. |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | Too Lost |
| 📇 Address | |
| 📞 telephone | |
Too Lost is an American digital music distribution and technology company headquartered in New York City.[1][2] The company offers distribution and publishing services to over 250,000 independent artists and labels worldwide, enabling them to deliver, monetize, and protect their music.[2]
History
Founded in 2020 by Gregory Hirschhorn and Alex Silverstein, Too Lost prioritizes ownership and control for independent artists while providing distribution services.[3][4][1] The company has forged partnerships with industry leaders such as BMG, Tencent-funded Pex, Cosynd, beatBread, and Tipalti to facilitate artist payments on a global scale.[5]
In 2021, Too Lost formed a partnership with Merlin Network, an organization specializing in digital music licensing for leading independent artists.[6][4][2][7]
Securing $5.3 million in funding in 2022, with Sound Royalties as the lead investor, Too Lost partnered with beatBread to offer royalty advance funding to artists.[8][9][10][11][12]
In January 2023, Too Lost and Tencent-funded Pex partnered to launch the Usage Discovery tool, allowing artists and labels to track online activity of their music for enhanced royalty payments.[13]
Expanding its global presence, Too Lost established offices in Los Angeles, Barcelona, and Reykjavik.[14][2]
In February 2023, Too Lost partnered with payment provider Nerve to enable direct payouts to artists.[14]
In May 2023, SoundCloud announced a global licensing deal with Merlin, benefiting Too Lost and its artists under SoundCloud's Fan-Powered Royalties (FPR) model.[15][16][17][18][19]
In June 2023, Too Lost implemented new identity verification protocols to combat fraud within the music industry.[20]
The company launched its Copyright Registration product, developed in collaboration with Cosynd, to combat streaming fraud and copyright infringement, serving a vast network of 250,000 artists and labels.[21][22][23]
In 2024, Too Lost launched a publishing administration service in partnership with BMG.[24]
Too Lost is an active member of the American Association of Independent Music (A2IM).[14][4][2]
Notable Collaboration
A collaboration occurred with hip hop artists Wes Walker and Dyl, known for their popular single "Jordan Belfort". Through this partnership, Too Lost administers the duo's catalog, including their chart-topping song and subsequent releases.[25]
References
- ↑ 1.0 1.1 Lost, Too. "Too Lost Gives Independent Musicians a New Option for Distributing and Marketing Their Music". www.prnewswire.com. Retrieved 2024-05-11.
- ↑ 2.0 2.1 2.2 2.3 2.4 "International Music Summit | Partners". www.internationalmusicsummit.com. Retrieved 2024-05-11.
- ↑ "Too Lost LLC". www.soundon.global. Retrieved 2024-05-11.
- ↑ 4.0 4.1 4.2 "Too Lost Digital Music Distribution". Buzzsonic. 2024-01-22. Retrieved 2024-05-11.
- ↑ "Too Lost x Tipalti Gets Artists Paid Across the Globe". Digital Music News. 2024-03-26. Retrieved 2024-05-11.
- ↑ "Too Lost Joins Merlin to Secure Best Deal Terms From Spotify, Tencent, TikTok, and More". www.newswire.com (Press release). Retrieved 2023-11-08.
- ↑ "Merlin and Deezer renew partnership around new streaming model to ensure continuous growth for indie music". The Independent Music Insider. Retrieved 2024-05-12.
- ↑ "After raising $34m, beatBread strikes 11 new distributor partnerships across North America, Europe and Africa". Music Business Worldwide. 2022-08-09. Retrieved 2023-11-08.
- ↑ "Too Lost Now features directly embedded BeatBread financing offers for fast, favorable, and flexible funding to users".
- ↑ "Too Lost Integrates beatBread Financing for Fast Funding to Users". Digital Music News. 2023-10-14. Retrieved 2024-05-11.
- ↑ "beatBread Provides $10 Million In Capital To Indie Labels In New Partnership Deals | Digital Media Wire". 2024-02-29. Retrieved 2024-05-12.
- ↑ "Sound Royalties Supports Long-Term Relationship with Too Lost Through Capital Raises in Excess of $5M". Record of the Day. 2022-07-27. Retrieved 2023-11-08.
- ↑ King, Ashley (2023-01-18). "Track Your Music's Journey on the Web With Too Lost Usage Discovery Tool". Digital Music News. Retrieved 2024-05-11.
- ↑ 14.0 14.1 14.2 "Too Lost Becomes First Distributor to Offer Direct Payout to Nerve". Digital Music News. 2023-02-24. Retrieved 2023-11-08.
- ↑ "SoundCloud, Merlin Strike Deal on Fan-Powered Royalties". Billboard. 2023-05-04. Retrieved 2023-11-08.
- ↑ "SoundCloud and Merlin Announce Global Licensing Deal to Bring Fan-Powered Royalties (FPR) to Merlin Members and Their Artists". www.recordoftheday.com. Retrieved 2024-05-11.
- ↑ "SoundCloud and Merlin Announce Global Licensing Deal to Bring Fan-Powered Royalties (FPR) to Merlin Members and Their Artists". Merlin. 2023-05-04. Retrieved 2024-05-11.
- ↑ "SoundCloud, Merlin Strike Deal on Fan-Powered Royalties". Billboard. 2023-05-04. Retrieved 2024-05-11.
- ↑ "SoundCloud, Merlin strike global deal to bring fan-powered royalties to indie labels". Music Business Worldwide. 2023-05-04. Retrieved 2024-05-12.
- ↑ "Too Lost Is Stamping Out Streaming Fraud With Identity Verification". Digital Music News. 2023-06-26. Retrieved 2023-11-08.
- ↑ "Too Lost Partners with Cosynd for Enhanced IP Protections". Digital Music News. 2023-09-22. Retrieved 2023-11-08.
- ↑ "Music Biz Member Cosynd Partners With Too Lost To Enhance IP Protection Offerings". Music Business Association. Retrieved 2023-11-08.
- ↑ "Music Biz Member Cosynd Partners With Too Lost To Enhance IP Protection Offerings". Music Business Association. Retrieved 2024-05-11.
- ↑ "Too Lost Extends Publishing Administration Partnership with BMG". Digital Music News. 2024-03-05. Retrieved 2024-03-17.
- ↑ "Too Lost Inks Deal with Wes Walker & Dyl". The Hype Magazine. 2021-01-19. Retrieved 2024-05-12.
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