Tour Partner Group
| Private | |
| ISIN | 🆔 |
| Industry | Tourism |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | London, England |
Area served 🗺️ | Northern Europe |
| Services | Destination management, inbound tourism, group travel, FIT, MICE |
| Members | |
Number of employees | |
| 🌐 Website | tourpartnergroup |
| 📇 Address | |
| 📞 telephone | |
Tour Partner Group is a business-to-business (B2B) destination management company (DMC) and tour operator specialising in tailor-made travel services across Northern Europe, including the United Kingdom, Ireland, the Nordic countries, and the Baltic region. The company provides group tours, fully independent travel (FIT) programmes, and meetings, incentives, conferences, and events (MICE) services to international travel trade partners.[1]
History
Tour Partner Group was formed through the consolidation of several specialist destination management companies operating in Northern Europe. These included Hotels & More in the United Kingdom, Irish Welcome Tours in Ireland, and Trans Nordic Tours in Denmark. The integration of these companies created a single group focused on inbound travel services for the international tourism trade.[2]
In March 2025, Tour Partner Group announced its planned acquisition of JacTravel, a European destination management company founded in 1975. The acquisition was intended to strengthen the group’s position in the UK and Ireland and expand its product offering for tour operators and travel agents.[3][4][5]
Later in 2025, the group expanded its Nordic operations through the integration of Vision of Scandinavia (V.O.S), a Denmark-based destination management company specialising in travel across Scandinavia and the Baltic states.[6][7][8]
Operations and services
Tour Partner Group operates exclusively in the B2B travel sector, working with tour operators, travel agents, and wholesalers rather than directly with consumers. Its services include:
- Group tours – bespoke itineraries for organised leisure and special-interest groups
- Fully Independent Travel (FIT) – tailor-made itineraries for individuals and small groups
- MICE services – meetings, incentives, conferences, and events, delivered through its specialist division Horizons by Tour Partner Group
The company works with a network of accommodation providers, transport operators, attractions, and guides across its destinations and delivers programmes in multiple languages for international markets.[9]
Corporate structure
Tour Partner Group is a private limited company incorporated in England and Wales and headquartered in London. It maintains operational offices in Edinburgh, Dublin, and Copenhagen, reflecting its focus on Northern European destinations.[10]
Mission and approach
According to the company, Tour Partner Group’s mission is to deliver personally tailored and locally informed travel experiences for international clients, with an emphasis on destination expertise, long-term partnerships, and responsible tourism practices.[9]
References
- ↑ "Tour Partner Group". Tour Partner Group. Retrieved 29 January 2026.
- ↑ "Our Heritage". Tour Partner Group. Retrieved 29 January 2026.
- ↑ "Tour Partner Group announces planned acquisition of JacTravel". Tour Partner Group. Retrieved 29 January 2026.
- ↑ "European DMC consolidation signalled with JacTravel takeover". Travel Weekly. 1 April 2025. Retrieved 29 January 2026.
- ↑ "Tour Partner Group announces planned acquisition of JacTravel". Travolution. 2025. Retrieved 29 January 2026.
- ↑ "Vision of Scandinavia (V.O.S) joins Tour Partner Group". Tour Partner Group. Retrieved 29 January 2026.
- ↑ "Vision of Scandinavia joins Tour Partner Group". UKinbound. 23 October 2025. Retrieved 29 January 2026.
- ↑ "Mayfair-backed Tour Partner picks up Vision of Scandinavia". PE Hub. 16 October 2025. Retrieved 29 January 2026.
- ↑ 9.0 9.1 "About Us". Tour Partner Group. Retrieved 29 January 2026.
- ↑ "Tour Partner Group Limited". UK Companies House. Retrieved 29 January 2026.
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