Trūata Trust
Trūata is one of Europe’s first data trusts.[1] Founded by Mastercard and IBM in 2018, the trust is based in Dublin, Ireland.[2] Trūata was founded to help organizations conduct analytics in full compliance with Europe’s privacy and data protection framework, the European General Data Protection Regulation (GDPR).[3][4]
| Trust | |
| ISIN | 🆔 |
| Industry | Business intelligence |
| Founded 📆 | 2018 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | European Union |
Key people | Felix Marx (CEO) |
| Products 📟 | Data Anonymization |
| Members | |
Number of employees | |
| 🌐 Website | truata |
| 📇 Address | |
| 📞 telephone | |
Conceived by Mastercard, one of its founders and first customers[1], Trūata will provide a new standard in data hosting and anonymization and will make it possible for organizations to analyze their data while complying with the privacy and data protection requirements of the GDPR.[5]
Trūata’s trust structure allows for analytics and protection for data in compliance with GDPR.[4][6] Trūata operates independently of its beneficiaries and customers, thereby allowing it to maintain direct control over data hosting and analytics on behalf of its client companies.[7][8]
Felix Marx will lead Trūata as CEO.[6] Previously, Felix Marx served as Executive Vice President of services in Asia-Pacific for Mastercard. His previous roles include CEO and president of C-SAM, Inc., CEO of Identiv Group and CEO of SCM Microsystems.[3]
References[edit]
- ↑ 1.0 1.1 Mehreen Khan; Aliya Ram (15 March 2018). "MasterCard and IBM to set up European 'data trust'". Financial Times. Retrieved 20 March 2018.
- ↑ "Data analytics firm to hire 75 staff for Dublin HQ". Irishtimes.com. Retrieved 13 August 2018.
- ↑ 3.0 3.1 "Truata Delivers Next-Generation Data Protection and Analytics to Europe". BusinessWire. 16 March 2018. Retrieved 20 March 2018.
- ↑ 4.0 4.1 "Pseudonymisation is helping firms comply with a new EU privacy law". Economist.com. Retrieved 13 August 2018.
- ↑ "IBM and Mastercard join forces to help firms with GDPR via Truata". IBS Intelligence. 16 March 2018. Retrieved 20 March 2018.
- ↑ 6.0 6.1 Karen Webster (19 March 2018). "As GDPR Looms, Trusting in a Trust for Data Analytics and Protection". Pymnts.com. Retrieved 20 March 2018.
- ↑ TechCentral Reporters (16 March 2018). "Truata to provide GDPR-compliant analytics". TechCentral.ie. Retrieved 20 March 2018.
- ↑ "How Mastercard, IBM plan to reinvent security under GDPR". Paymentssource.com. Retrieved 13 August 2018.
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