TraceMyIP
 | |
| Available in | English |
|---|---|
| Founded | 2007-12-06 |
| Owner | TraceMyIP, LLC |
| Website | https://www.tracemyip.org/ |
| Registration | Yes |
| Users | 400,000+ |
| Current status | Active |
TraceMyIP is a web security, Website visitor tracking, and analytics platform developed by TraceMyIP, LLC. It is designed to enhance Information privacy and provide in-depth insights into online audience behavior.
The service operates as a server-side hosted solution, capturing and storing data from TCP-initiated inbound connections to a website for real-time, on-demand analysis. Utilizing a hybrid of software and hardware, it enables conditional GEO, IP, and time-based browser redirection while distinguishing between human and bot interactions. Advanced statistical data segmentation allows for the analysis of consumer behavior in response to both online and offline content delivery. Additionally, its social engagement analytics employ a unique identification method to pinpoint individual website visitors.
History
TraceMyIP was founded in December 2007 by a private research lab based in Massachusetts, United States. The company secured its trademark in February 2011, as documented by the United States Patent and Trademark Office under Registration Number 3949835. By December 2014, the company had experienced exponential growth, with a 4,121% increase over the preceding three years.
In January 2015, TraceMyIP.org unveiled its development in technology, previously in beta, which was hailed as a “new frontier in online user IP tracking” ("New Frontier in Online User IP Tracking" - Yahoo! News). This innovation combats IP address spoofing and enables long-term tracking of individual website visitors.
TraceMyIP boasts a global user base, with 25.3% of its users hailing from the United States [1], followed by India as its second-largest market. The platform serves a diverse range of clients, including government agencies, law enforcement, corporate entities, and non-profit publishers.
The company is headquartered in Las Vegas, Nevada, with its support and development operations based in Orlando, Florida.
Privacy
TraceMyIP prioritizes end-user privacy, ensuring that all data collected remains confidential and accessible only to the account holder. As stated in its terms of service, “the data under each end-user's account is to remain entirely private” [2]. The company strictly prohibits the sharing of end-user data or statistical information without explicit consent.
Functionality
TraceMyIP pioneered a proprietary visitor tracking and tagging system that uniquely identifies individual website visitors, irrespective of their assigned IP address. By assigning a Computer ID to each device through advanced fingerprinting logic, the platform enables sophisticated web surveillance and audience measurement [3]. This technology surpasses the accuracy of conventional industry standards [4].
The platform supports real-time tracking of up to 65 domains with unlimited subdomains per subscriber account. Each project includes a suite of webmaster tools, such as web analytics, visitor reporting management, and URL, page, and campaign tracking. These tools feature dedicated database allocations and reporting capabilities for analyzing individual IP addresses. Integration with online applications is seamless, supporting HTML, JavaScript, and PHP [5].
TraceMyIP’s functionality is built around five core features:
- Web traffic analysis based on individual IP address activity
- Advertising campaign analytics for diverse mediums, including pay-per-click networks, print and digital collateral, email marketing, and document-embedded referrers
- Individual URL and page tracking with document access controls to bolster web security
- An IP tracking address book with device fingerprinting, capturing IP changes for individual visitors over time
- A visitor flow controller that redirects users based on collected visitor data.
Proprietary Technologies
- Device fingerprinting, Computer ID assignment, and re-assignment independent of IP addresses
- Cookie-less tracking for enhanced privacy
- Web visitor tagging (akin to Electronic tagging) and IP address book assignment for tracking IP changes
- Visitor traffic flow control driven by multiple key metrics to enable URL redirection
- Multi-channel, multi-dimensional data queries capable of executing in under a second.
References
- ↑ "International Target Audience". Alexa. Retrieved 2014-12-26.
- ↑ "Data privacy - Terms of Service". TraceMyIP. Retrieved 2014-12-26.
- ↑ Web Analytics, Hubspot, Google Analytics, Mobile Web Analytics, P.112, General Books LLC, 2010
- ↑ Web Analytics: High-impact Strategies P.39, Kevin Roebuck, Emereo Pub., 2012
- ↑ "Web Search Engine Research, P.56". Emerald Group Publishing Limited. Retrieved 2012-09-08.
