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Tricycle Records

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Tricycle Records
Founded2006 (2006)
FounderJulie Schuchard, Don Joslin
Country of originU.S.
LocationSan Francisco, California
Official websitetricycle-records.com

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Tricycle Records is a San Francisco-based independent record label founded in 2006 by Julie Schuchard and Don Joslin (The Union Trade).[1] The label launched with the release of The Union Trade's first EP, Now the Swell, in 2007. Since the launch, Tricycle records has grown into a multi-genre label catering to DIY artists in the Bay Area music community. The label operates with the philosophy that the artist should retain control and rights to the music, while Tricycle helps them in other areas. In an interview with Performer Magazine in 2007, Schuchard explained the role Tricycle Records plays with its artists:

"We provide our bands with services they would normally have to pay for — such as web design, graphic design, packaging, photography, distribution, PR and booking. We also add them to our catalog and sell their record through our website. We don’t involve ourselves in producing the music — rather, we allow the bands focus on crafting songs to fulfill their artistic vision, and then we pick up the record once it is mastered. We also see ourselves as a stepping stone for smaller bands seeking exposure while they are working towards larger labels."[2]

In January 2011, Tricycle Records released the Friends of Tricycle Records Compilation Vol. 1, which featured music by Ash Reiter, Kill Moi, Fake Your Own Death, and many others. The compilation was mastered at Different Fur Studios in San Francisco, and is available for free download.[3]

In August 2012 "Friends of Tricycle Records Compilation Vol. 2" was released and featured tracks by Bay Area artists: Big Tree, Mister Loveless, 8th Grader, Le Vice, The Hot Toddies, Loquat, Birdmonster, Sioux City Kid & The Revolutionary Ramblers, Rich Girls, Fake Your Own Death, Paranoids, I Am Animal, Here Come The Saviours, Magic Fight, Teenage Sweater The Union Trade, Lilofee and Vows. It is available for free download [4]

In November 2013, "Friends of Tricycle Records Compilation Vol. 3" was released and featured tracks by: BLAUS, James & Evander, The Hot Toddies, Modern Man, Sioux City Kid, Odd Owl, Kill Moi, The Tambo Rays, Spendthrift, WOOF (ft. Kyle the Fantasy), Happy Fangs, Books on Fate (ft. Natalie Rakes), Stripmall Architecture, Swiftumz, The Union Trade, Kitten Grenade. This compilation is available for free download.[5]

In November 2014, "Friends of Tricycle Records Compilation Vol. 4" was released and featured tracks by artists: Travis Hayes, Everyone is Dirty, The Union Trade, Sacred Caves, Meet Me in Orbit, NeZoomie (ft. Eitch), Sun Like Drugs, 8th Grader, El Elle, Breakdown Valentine, BLAUS, Seatraffic, Melvoy, Truth by Moonlight, Fritz Montana, Northern Key. Compilation available for free download.[6]

In November 2015, "Friends of Tricycle Records Compilation Vol. 5" was released and featured up-and-coming Bay Area artists such as: The Union Trade, NRVS LVRS, n. Lannon, Bobbi rohs, Halou, The New Up, Rich Girls, Lemme Adams, Everyone is Dirty, Kitten Grenade, El Terrible, Annie Girl and the Flight, Unconditional Arms, Analog Dream, Garlands, Brasil, Jordannah Elizabeth. Available for free download.[7]


  • Geographer (band)
  • Teenage Sweater
  • Hot Toddies (band)
  • Stripmall Architecture
  • The Frail
  • The Northern Key
  • The Union Trade
  • The Blacks
  • Silver Swans
  • Everyone Is Dirty
  • Rich Girls (band)


  • If Nobody Knew - Self-Titled (2006)
  • The Union Trade - Now the Swell (2007)
  • The Frail - Count on This (2007)
  • The Aimless Never Miss - Oh, If They Could Fly (2007)
  • The Aimless Never Miss - The Bright Side (2007)
  • The Blacks - Nom de Guerre (2007)
  • Aim Low Kid - Soundtrack for the New Depression (2007)
  • One Becomes One Hundred - They Do If You Know (2008)
  • The Union Trade - Everyday Including (2008)
  • The Red Verse - No Chance for Romance (2008)
  • The Blacks - The Seven Inch (7" vinyl only) (2008)
  • The Blacks - Tiger Songs (2009)
  • Geographer - Kites (7" vinyl only) (2009)
  • Silver Swans - Realize the Ghost (Single) (2009)
  • Silver Swans - Realize the Ghost (2010)
  • The Northern Key - Self-Titled (2010)
  • Geographer - Animal Shapes (2010)
  • Various Artists - Friends of Tricycle Records Compilation Vol.1 (2011)
  • The Union Trade - Why We Need Night (2011)
  • The Frail - Lasers Over Lovers (2011)
  • The Northern Key - Wedgewood (2011)
  • The Union Trade - Everyday Including (CD/Vinyl) (2011)
  • Stripmall Architecture - We Are Not Cool (2012)
  • The Union Trade - Translations Remix EP (2013)
  • The Hot Toddies - Bottoms Up (2013)
  • Teenage Sweater - Concentration (2013)
  • Rich Girls - The One I Want (2013)
  • Everyone Is Dirty - Dying Is Fun (2014)
  • BLAUS - The Tone (2014)
  • The Union Trade - A Place of Long Years (2015)


  1. http://www.tricycle-records.com/about/
  2. http://www.tricycle-records.com/about/interviews/
  3. http://www.tricycle-records.com/friends-vol1/
  4. http://www.tricycle-records.com/friends-vol2
  5. "Friends of Tricycle Records Compilation Vol. 3 | Tricycle Records". www.tricyclerecords.com. Retrieved 2015-11-19.
  6. "Friends of Tricycle Records Compilation Vol. 4 | Tricycle Records". www.tricyclerecords.com. Retrieved 2015-11-19.
  7. "Friends of Tricycle Records Compilation Vol. 5 | Tricycle Records". www.tricyclerecords.com. Retrieved 2015-11-19.

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