Trigger Fingers (book)

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Cover of Trigger Fingers: Personal Branding Through Storytelling

Trigger Fingers: Personal Branding Through Storytelling is the best-selling debut book from author Adam Rodricks.

It features an alternative format of learning used in the classroom at George Brown College, York University and University of Toronto campuses by the author. In Trigger Fingers, the foundations of personal brand marketing are positioned through anecdotes only. The chapters resemble a textbook solely in the closing sections that feature actionable takeaways and hands-on assignments. It is based on the theory that learning retention can be most valuable when attached to storytelling.

The premise of the book flips the conventional perception of Digital Marketing foundations on its head: according to Rodricks' methodology, there is too large of a fixation within Digital on future-proofing, forecasting and iterating for further success. In fact, the contrary is true of the most effective marketers in the 2020s: what has made them effective marketers is entrenched in their past and honed through the practice of purposeful storytelling.

Lessons overview

The concepts covered in Trigger Fingers include:

1. User-generated content
2. Authenticity in Marketing
3. Personal brand best practices
4. Consumer trust
5. Power of testimonials
6. Audience segmentation
7. Viral marketing case studies

Notable Individuals

Trigger Fingers features stories about celebrities and some of Canada's CEOs and senior leaders. Most notably, the rapper Xzibit, Staples Canada CEO Steve Matyas, Hootsuite CEO Tom Keiser and one unnamed celebrity interview who readers and fans have surmised to be Woody Harrelson, based on the description and a photograph together on the author's Instagram. Rodricks has neither confirmed or denied the identity of the individual.

Critical acclaim

Trigger Fingers debuted at #1 on the Amazon best-sellers list in Canada in 5 different categories: Business PR, Public Relations, Direct Marketing, Business Biographies and Hot Releases in Marketing. The book also peaked at #2 in the overall Marketing category in Canada and #2 in Captains of Industry, second only to Elon Musk's Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance.

References

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