U-Design contest
U-Design contest is designed for ethnic wear enthusiasts all over the globe. This unique contest is preferably for design students all over the world and is conducted annually by an online ethnic wear company - Triveni Ethnics & Sarees. Students apply for the contest with their prior work, and they get shortlisted to select fabric on the company's website, which is delivered free to them. This levels the contest field - students will be competing on the same fabric options, and are freed from the constraints of advantages or disadvantages of having more or less fabric options available at their disposal. Students first sketch their designs, to which the company's design team gives feedback. Eventually, after another couple of iterations, the final designs with photoshoots are submitted, which are put up for voting on a Triveni u-Design poll page & social media. An eminent jury also scores the designs. The combination of these scores determines the winners.
U-Design contest has been growing rapidly, with the inaugural 2014 edition having more than 16 shortlisted teams, the 2015 edition having more than 35 shortlisted teams, and the 2016[1] edition having more than 40 shortlisted teams. SAVVY, India's leading women's magazine, partnered with Triveni for the U-design contest 2017[2]. Students from top fashion design schools of India (NIFTs, Pearl Academy) and some top design institutes globally have participated. In fact, the runners up in the 2015 edition was American design student, Alison Kluxen, from Albright college[3]. The eminent jury included
| Year | Jury |
|---|---|
| 2014 | Meher Castelino (first ever Femina Miss India 1964) |
| 2015 | Zara Shahjahan and Aarti Vijay Gupta |
| 2016 | Babita Malkani, Dhruv Kapur and Satya Suman |
References
External links
- LinkedIn-Triveni U-design 2016 winners
- Triveni u-design contest turns out a big draw-Green Age News Wire
- Fashion Forward
- Hans India - Triveni U-design contest awards best student ethnic wear designers
- Triveni Sarees & Ethnics Official website
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