UNice Hair
| Private | |
| ISIN | 🆔 |
| Industry | Fashion |
| Founded 📆 | 2007 |
| Founder 👔 | Yunlong Hua (化云龙) |
| Headquarters 🏙️ | Xuchang, Henan, China |
Area served 🗺️ | |
Key people | Yunlong Hua (化云龙) |
| Products 📟 | Hair accessories |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
UNice Hair is a Chinese company that manufactures hairpieces.
History
Yunlong Hua (Chinese: 化云龙), the company's founder and CEO, had been working at a local wig factory in Xuchang since the age of 18.[1] In 2007, he founded UNice in Xuchang City (许昌), Henan Province, China, after his friends abroad expressed interest in buying wigs. At the time, most wigs were difficult to source directly and often had significantly marked-up prices.
In 2009, Hua launched UNice online and began selling UNice products directly to consumers. In 2011, Hua established UNice as an international online B2B trading company, primarily operating through third-party platforms. Eventually, Hua decided to offer B2C (business-to-consumer) services after realizing considerable market demand for direct consumer purchases of hair accessory products. A website for UNice's B2C market officially opened in 2015.[2] Since many Chinese hair accessory manufacturers were located in smaller towns far from China's major port cities, Hua's website helped address many logistical challenges faced by many Chinese small and medium-sized manufacturers.[3]
Other hair accessory companies, such as Lilysilk and Docolor, also utilize online platforms similar to UNice's.[4]
After nine years of selling products online, Hua realized that customers could only evaluate products through images and videos online, and decided to open walk-in stores for in-person product evaluation. In September 2018, UNice opened physical locations. UNice Hair currently has three physical locations in the United States:
Products
UNice Hair designs and produces wigs, headgear, hair bundles, hair extensions, and other products made of genuine hair. It offers straight, curly, wavy, and other hair types.
UNice specializes in providing hair accessory products made of genuine hair, especially wigs and other hair accessories for African-American women.[3] Despite being originally founded and based in mainland China, UNice has heavily emphasized using Western social platforms such as YouTube to reach potential consumers.[5]
The company sells wig products through online platforms such as Amazon, AliExpress, eBay, and others. UNice Hair products are distributed in the United States, Canada, United Kingdom, France, Germany, and 150 other countries.
References
- ↑ A new era of small and medium-sized enterprises: how branding has become indispensable / 中小企业的“大出海时代”：品牌出海成为必然选择. WeChat.
- ↑ Coming out of fourth-tier Chinese cities and popular in the US market: how a Chinese wig brand became globally successful / 冲出四线城市，红遍美国市场，这个假发品牌做到了. WeChat.
- ↑ 3.0 3.1 Case study: How can a five-person small business become an internationally known brand trusted by thousands of people? / 真实案例 | 五人小企业如何炼成万人信任的国际知名品牌？. WeChat.
- ↑ In 2019, why should international e-commerce companies build their own independent digital platforms? / 2019年，跨境电商为什么要去平台，自建独立站？. WeChat.
- ↑ UNice: an AdWords success story of an SME / AdWords中小企业成功案例分享: UNice. YouTube.
See also
Submission
This article "UNice" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:UNice. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
