U Beauty
| ISIN | 🆔 |
|---|---|
| Industry | Skincare |
| Founded 📆 | 2019 |
| Founders 👔 | Tina Chen Craig, Katie Borghese |
Area served 🗺️ | |
Key people | Tina Chen Craig (Co-founder), Katie Borghese (Co-founder, Chief Marketing Officer), Skip Borghese (Chief Executive Officer).[1] |
| Products 📟 | Skincare |
| Members | |
Number of employees | |
| 🌐 Website | ubeauty |
| 📇 Address | |
| 📞 telephone | |
U Beauty is an American skincare brand founded in 2019[2] by entrepreneur and blogger Tina Chen Craig and beauty executive Katie Borghese.[3] The company sells facial and body care products that use proprietary SIREN Capsule Technology[4]. U Beauty products are available direct‑to‑consumer and through retailers such as Violet Grey[5], Nordstrom, Saks Fifth Avenue, Harrods, and Cult Beauty[6].
History
Tina Chen Craig, best known for her fashion blog Bag Snob,[7] first encountered the proprietary technology that drives U Beauty while working with Katie Borghese, who was consulting for an Italian laboratory[6]. They financed early production through a line of credit and distributed around 100,000 free six‑day samples. The inventory they expected to last a year sold out in less than one month[6].
U Beauty debuted on Net‑a‑Porter in 2019[8] with only the Resurfacing Compound. According to Vogue, the product sold out within a day[4]. The founders incorporated the company and extended distribution to Violet Grey in April 2020; subsequent partnerships with Nordstrom, Saks Fifth Avenue, Harrods, Cult Beauty, David Jones and other retailers followed[6]. In June 2022 the growth‑equity firm Sandbridge Capital purchased a minority stake in U Beauty[9][10]. According to Vogue Business, the undisclosed investment was intended to fund new product categories and accelerate sales[9]. Vogue reported that the company’s revenue grew 50% in 2022[4].
See also
References
- ↑ "U Beauty: FUTURE50 2025". BeautyMatter. 6 April 2025. Retrieved 28 July 2025.
- ↑ "Tina Chen Craig Is Pushing the Limits of Skin Care With U Beauty". ELLE. 2025-02-07. Retrieved 2025-09-25.
- ↑ "Tina Chen Craig talks 'cosmetic confusion' and simplifying the skincare routine". vancouversun. Archived from the original on 2021-07-17. Retrieved 2025-09-25.
- ↑ 4.0 4.1 4.2 Neilson, Laura (27 October 2023). "U Beauty's Latest News Is All About the Science". Vogue. Condé Nast. Retrieved 28 July 2025.
- ↑ "The 56 Best Memorial Day 2025 Beauty Sales to Shop Now". Harper's Bazaar. 2025-05-23. Retrieved 2025-09-29. Unknown parameter
|url-status=ignored (help) - ↑ 6.0 6.1 6.2 6.3 Mosley, Robin (12 June 2023). "The Opposite of Overnight Success: How U Beauty, Nécessaire and Shani Darden Skin Care Are Carefully Becoming Powerhouses". Beauty Independent. Retrieved 28 July 2025.
- ↑ "Tina Chen Craig (a.k.a. Bag Snob) on the Importance of Minimalist Beauty". FASHION Magazine. 2021-05-19. Retrieved 2025-09-25.
- ↑ Neilson, Laura (2023-10-27). "U Beauty's Latest News Is All About the Science". Vogue. Retrieved 2025-09-25.
- ↑ 9.0 9.1 Chitrakorn, Kati (10 June 2022). "Influencer Tina Craig's U Beauty secures minority investment". Vogue Business. Condé Nast. Retrieved 28 July 2025.
- ↑ Chitrakorn, Kati (2022-06-10). "Influencer Tina Craig's U Beauty secures minority investment". Vogue Business. Retrieved 2025-09-25.
External links
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