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upGrad

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upGrad
Private
ISIN🆔
Industry
Founded 📆March 2015; 9 years ago (2015-03)[1][2]
Founders 👔
Headquarters 🏙️, ,
Area served 🗺️
Worldwide
Key people
Ronnie Screwvala (Co-founder, Chairman)
Products 📟 upGrad Learn (platform), upGrad (mobile app)
Revenue🤑 Increase $250 million[3] (2021)
Members
Number of employees
2500[4] (2021)
Subsidiaries
  • upGrad Jeet (formerly The Gate Academy)[5]
  • upGrad Rekrut (formerly Rekrut India)[5]
  • upGrad Campus (formerly Impartus)[5]
  • KnowledgeHut
  • Talentedge
  • Global Study Partners
🌐 Websitewww.upgrad.com
📇 Address
📞 telephone

upGrad (est. in 2015) is an online higher education company, headquartered in India. The company’s platform provides courses from global universities in the fields of data science, MBA, machine learning, artificial intelligence, software development, marketing, finance, law and others. As of December 2021, it was valued at around $1.2 billion.

History[edit]

upGrad was founded in March 2015 by Ronnie Screwvala, Phalgun Kompalli and Mayank Kumar with programs in entrepreneurship.[6][2] In September 2016, the Government of India appointed the company as the official education partner for the Startup India programme (Startup India Learning Program, a free four-week online learning programme for entrepreneurs was launched in January 2017).[7] From 2016 to 2019, the firm acqui-hired several education companies such as Pyoopil Education Technologies (2016),[8] Acadview (2018),[8] and CohortPlus (2019).[8] In November 2019, the organisation got accredited by National Skill Development Corporation and its courses were added to eSkillIndia, NSDC’s e-learning aggregator.[9]

In April 2020, upGrad was chosen by the All India Council for Technical Education (AICTE) to make such topics like artificial intelligence and machine learning accessible to all students.[10] In 2020, the firm continued acquisitions in the education space, adding The Gate Academy and Rekrut India to its portfolio of companies.[3]

In May 2021, the firm acquired Impartus, a video-learning solutions provider.[5] Having received external funds from venture investors, upGrad allocated $250 million for further acquisitions.[11] By the end of the year it has acquired KnowledgeHut, Talentedge and Global Study Partners (GSP), the largest study abroad company in Australia.[12][13] At the end of the year the company announced plans for the future IPO.[3]

Financials[edit]

upGrad seed funding came from its founders, mainly from Ronnie Screwvala.[6][14] Starting from August 2020, the firm raised capital from various investors including IIFL Holdings, Temasek Holdings and International Finance Corporation, reaching $1.2 billion valuation by August 2021.[15] In 2021, it reached $250 million annual revenue,[3] up from $165 million in 2020[16] and $127.7 million in 2019.[17]

Products and services[edit]

upGrad focuses on university students and working professionals, and competes with such companies as Simplilearn, Udemy, Coursera, Edureka, Byju's, Vedantu and Unacademy.[18]

The company partners with academic institutions on one side and leading corporates on the other.[19] As of November 2021, it offered over 100 courses in subjects like data science, machine learning, artificial intelligence, coding, finance and law, in collaboration with global universities.[18][1] The programs offered range from certifications, diplomas to under-graduate, postgraduate and doctoral degrees. As of November 2021, there were over 2 million user accounts registered on upGrad.[18]

Controversies[edit]

In August 2021, lawyer and activist Mrinalini Padhi filed a complaint against upGrad’s contoversial TV advertising featuring a donkey with the Advertising Standards Council of India.[20] However, this didn’t stop the firm from launching a follow-up advertising campaign with the donkey in April 2021.[21]

In December 2021, the firm sued competitor Scaler over using its brand name in targeted advertising at Google Ads, seeking ₹3 crore in compensations.[22][23]

References[edit]

  1. 1.0 1.1 Rai, Saritha (2021-04-26). "Temasek Joins 64-Year-Old Founder on Path to Next India Unicorn". Bloomberg News. Archived from the original on 2021-04-26. Retrieved 2021-04-30.
  2. 2.0 2.1 Bhargava, Anjuli (2020-08-13). "Blessing in disguise: Pandemic gives a leg up to Edtech major upGrad". Business Standard. New Delhi. Retrieved 2021-05-03. It took a few months of toing and froing and by March 2015, UpGrad had taken its first steps into the world of university education(subscription required)
  3. 3.0 3.1 3.2 3.3 Shah, Sneha (2021-12-13). "upGrad eyes IPO in next 24 months". The Economic Times. Mumbai. Archived from the original on 2021-12-13. Retrieved 2021-12-22.
  4. "upGrad rewards 600 employees with ESOPs". Moneycontrol.com. 2021-01-05. Archived from the original on 2021-01-05. Retrieved 2021-05-03.
  5. 5.0 5.1 5.2 5.3 Bhalla, Tarush (2021-11-26). "upGrad merges subsidiaries into one unit". Mint. Archived from the original on 2021-12-01. Retrieved 2021-12-30.
  6. 6.0 6.1 "IFC to invest $40 million in Upgrad; promoters pare stake to 75%". The Economic Times. 2021-04-29. Archived from the original on 2021-04-30. Retrieved 2021-04-30.
  7. Sarkar, Ranju (2017-01-17). "Now, crash course in starting up". Business Standard. Archived from the original on 2019-05-06. Retrieved 2021-04-30.
  8. 8.0 8.1 8.2 Salman S.H. (2020-06-16). "upGrad to invest ₹150 cr in online higher education business". Mint. Archived from the original on 2020-08-13. Retrieved 2021-12-30.
  9. "upGrad gets NSDC accreditation". Business Line. 2019-11-06. Archived from the original on 2020-09-20. Retrieved 2021-05-03.
  10. Umarji, Vinay (2020-06-16). "In a first, edtech firm upGrad launches online blended degree programmes". Business Standard. Archived from the original on 2021-02-03. Retrieved 2021-05-03.
  11. Rai, Saritha (2021-07-07). "Temasek-Backed Online Education Firm UpGrad Earmarks $250 Million for Deals". Bloomberg News. Archived from the original on 2021-12-22. Retrieved 2021-12-22.
  12. Abrar, Peerzada (2021-12-07). "upGrad to acquire higher education firm Talentedge for Rs 400-500 cr". Business Standard. Bengaluru. Archived from the original on 2021-12-06. Retrieved 2021-12-22.
  13. "upGrad makes first overseas deal, snaps up Australian Global Study Partners". The Economic Times. Mumbai. 2021-11-29. Archived from the original on 2021-12-01. Retrieved 2021-12-27.
  14. Bansal, Varsha (2017-07-04). "Ronnie Screwvala to infuse Rs 100 crore in UpGrad's B2B segment". The Economic Times. Archived from the original on 2019-10-13. Retrieved 2021-05-03.
  15. Bhalla, Tarush (2021-08-10). "upGrad enters unicorn club with a $1.2 billion valuation". Mint. Archived from the original on 2021-08-18. Retrieved 2021-12-22.
  16. Ahmad, Samreen (2021-04-06). "Ronnie Screwvala's upGrad breaches Rs 1,200-crore annual revenue rate". Business Standard. Bengaluru. Retrieved 2021-12-22.(subscription required)
  17. Kelly, Maxine (2021-03-31). "FT ranking: Asia-Pacific High-Growth Companies 2021". Financial Times. Archived from the original on 2021-05-01. Retrieved 2021-05-01.
  18. 18.0 18.1 18.2 Abrar, Peerzada (2021-11-24). "Ronnie Screwvala's upGrad to merge arms, become integrated global edtech". Business Standard. Bengaluru. Archived from the original on 2021-11-25. Retrieved 2021-12-22.
  19. Kapal, Rishi (2018). Kites in a Hurricane: Startups from Cradle to Fame. SAGE Publications India. pp. 111–112. ISBN 978-93-528-0789-5 – via Google Books. Search this book on
  20. Kumar, Prakash (2020-08-28). "Complaint Filed Against upGrad's 'Don't Lick Ass' TV Commercial". Outlook (Indian magazine). Archived from the original on 2021-05-10. Retrieved 2021-12-22.
  21. Gharat, Shibani (2021-04-24). "Storyboard: upGrad launches second leg of 'KaamKiDegree' campaign". CNBC TV18. Archived from the original on 2021-12-22. Retrieved 2021-12-22.
  22. "upGrad files trademark infringement suit against Scaler". Business Line. Mumbai. 2021-12-01. Archived from the original on 2021-12-08. Retrieved 2021-12-22.
  23. "We have not used upGrad brand name in our advertising: Scaler". Business Line. Mumbai. 2021-12-03. Archived from the original on 2021-12-03. Retrieved 2021-12-22.

External links[edit]


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