Urban Science<br>ChannelVantage
  | |
| Private | |
| ISIN | 🆔 |
| Industry | Automotive and Financial Consulting |
| Founded 📆 | 1977 |
| Founder 👔 | |
| Headquarters 🏙️ | Detroit, Michigan |
Area served 🗺️ | |
Key people | Jim Anderson, President/Founder/CEO |
| Members | |
Number of employees | 500+ |
| 🌐 Website | urbanscience.com / channelvantage.com |
| 📇 Address | |
| 📞 telephone | |
Urban Science is a worldwide company headquartered in the Renaissance Center, Detroit, Michigan. Urban Science serves nearly every automotive OEM in over 70 countries, through its 15 global offices. Jim Anderson founded Urban Science in 1977, and still leads the company today as President/CEO.
History
In 1977, Cadillac wanted to identify 37,000 car buyers in Chicago on a map, and the only way it could be done was manually with push pins. James A. Anderson responded to the request by pioneering an automated mapping process, inventing computer-generated dot mapping and founding Urban Science to deliver the solution. From that, he grew a network planning process, turning the focus on how to optimize the correct number and location of retail outlets.[citation needed]
Subsidiaries
ChannelVantage is a wholly owned subsidiary, formed in 2001 as a strategic alliance between General Motors and Urban Science. The name ChannelVantage supposedly embodies the scope of the services they provide—marketing and distribution "Channel" management—and signifies how they help General Motors Corporation achieve its "Vantage," or as Webster's Dictionary defines it, "a position affording superior power or opportunity."
Office locations
- Detroit, Michigan (Global Headquarters)
- Long Beach, California
- Herndon, Virginia
- Woodcliff Lake, New Jersey
- Nashville, Tennessee
- Melbourne, Australia
- Beijing, China
- Shanghai, China
- Paris, France
- Frankfurt, Germany
- Munich, Germany
- Rome, Italy
- Tokyo, Japan
- Mexico City, Mexico
- Moscow, Russia
- Madrid, Spain
- Bangkok, Thailand
- Reading, United Kingdom
- São Paulo, Brazil
- Delhi, India
External links
This article "Urban Science" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Urban Science. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
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This page exists already on Wikipedia. |
