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Usabilla B.V.
Usabilla logo.png
Type of site
Website Feedback
Available inEnglish, German & French.
Products support all languages.
OwnerMarc van Agteren (CEO), Paul Veugen (Founder)
Current statusActive

Usabilla B.V. is a Dutch software as a service company founded in 2009. Initially focusing on image surveying tools aimed towards UX and web designers, Usabilla has since changed focus to website user feedback tools aimed at capturing customer experiences.



Usabilla started life as a student project at Tilburg University circa 2008. Whilst studying for his bachelor's degree, eventual founder Paul Veugen was tasked with creating improvements for Blackboard, an educational technology company, and testing their effects. With no easy way around the problem, he decided to create his own solution. He built a prototype which was projected on top of a screen. On top of this screen people could place pluses and minuses overlaying specific areas of Blackboard. The collection and subsequent analysis of this data was, in essence, the very first version of Usabilla Visual Survey.

Later in 2008, Paul joined ABN Amro's Summer School program. This required the writing of the business plan which would lead to Usabilla. The business plan won the Tilburg round of the Summer School, and also the final in Amsterdam. The win secured a €5000 external investment, allowing the creation of Visual Survey's (then called just "Usabilla") first prototype, and the founding of the eponymous company.[1]

As Usabilla[edit]

Usabilla B.V. was formally founded in 2009 and moved to Amsterdam later that year. Usabilla officially launched for free in late 2009, and by the end of the year had already seen use by over 2,500 companies globally.[2] Usabilla later moved to a freemium model and by 2010 was seeing use with clients such as Thomas Cook and Booking.com.[3]

In 2011, Usabilla completed a funding round worth $1m led by Boralis BV, a venture capital firm led by Marque Joosten and Marijn Pijnenborg.[4] This coincided with the hiring of Marc van Agteren as company CTO.


Product stagnation meant that 2012 saw Usabilla diversify from their eponymous product. The product 'Usabilla' saw a rebranding to Usabilla Survey as first Usabilla Discover, and later Usabilla Live were launched.

Usabilla Discover, 'The Pinterest for Designers',[5] took the shape of a social network for designers. Allowing users to screen shot elements around the web, save them, and share with friends. This screen-shot technology later formed the basis for Usabilla. Using the screen-shot technology, site users can capture site elements and leave feedback on the resultant images - the first feedback technology to do so. This coincided with Paul Veugen stepping down from the company in order to work on projects elsewhere, with Marc van Agteren stepping into the role of CEO.



For websites[edit]

"Usabilla for Websites" focuses on collecting visual user feedback, allowing visitors to answer questions by placing points and notes on top of the design. You will be able to select and compare clicks, and analyze comments within their visual context[6] - from bug reports to compliments - with additional customer survey options. Site users access a feedback button to leave feedback on a page, and can choose to take accompanying screenshots of specific page elements. All data is then collected and can be analyzed in the product's reporting interface.

For apps[edit]

"Usabilla for Apps" is a software development kit for collecting user feedback within mobile apps, combined with targeted surveys.

For email[edit]

"Usabilla for Email" is claimed to add the functionality of Usabilla for Websites to email. Email recipients can leave feedback on emails they receive via an attached feedback widget. Much like Usabilla for Websites and Usabilla for Apps, this feedback is collected on the Usabilla website for analysis.


  1. Tilburg University. Interview with Paul Veugen, Founder of Usabilla First Quarterly. January 13, 2011.
  2. Paul Veugen - Usabilla.com pytch.nl. January 27, 2010.
  3. The Office: waarom Usabilla een van de mooiste kantoren van Amsterdam heeft Sprout.nl (in Dutch)
  4. Usabilla Usabilla Completes $1 Million (€750k) Funding Round "usabilla.com". June 22, 2011.
  5. Harrison Weber "Usabilla Discover launches and is much more than 'Pinterest for designers'" The Next Web. February 23, 2012.
  6. "User Experience UX Tools". Usability Geek.

External links[edit]

This article "Usabilla" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Usabilla. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.