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Used Equipment Guide

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Used Equipment Guide
Founded 📆
Founders 👔Jeremy Balog
Headquarters 🏙️, ,
Area served 🗺️
Products 🎛️ 🧴Search Engine
Number of employees
WebsiteUsed Equipment Guide

Used Equipment Guide, Inc. is a privately held company that operates UsedEquipmentGuide.com, the world's largest heavy truck and equipment search engine.[1] The company crawls and indexes over 3 million listings from over 3,5000 websites including on-highway trucks, heavy equipment, agricultural equipment, cranes, lift trucks, industrial engines, and power generators.


The company was founded by Jeremy Balog in Asheville, North Carolina in 2015.[2] Used Equipment Guide was incubated as a subsidiary of dieseljobs.com, the largest niche job board for heavy trucks and equipment, which was also founded by Balog. Used Equipment Guide spent 2 years in development before being launched and available to the public in January 2017. In late 2015, Used Equipment Guide was one of 22 semi-finalists for the competitive NC IDEA Fund grant with only a business plan.[3]

In early 2017, the company moved its main office from Asheville, North Carolina to Chattanooga, Tennessee.[4] The company still maintains a satellite office in Asheville. In mid-2017, David Lilly, the cofounder of Autotrader.com joined the company as its Chief Operating Officer. In 2018, the company raised a $3 million seed round led by HOLT Ventures.[5]


Used Equipment Guide has raised growth capital from some of the largest names in the industry.[6]

  • HOLT Ventures[7]: The venture capital arm of HOLT CAT, the largest Caterpillar dealer in the United States[8], with family ties to Benjamin Holt, the founder of Caterpillar Inc, and Peter Holt, its former CEO and current owner of the San Antonio Spurs.
  • Doggett Equipment Services: A diversified company that operates the largest John Deere Construction Equipment dealer in the United States[9]. The company also operates Freightliner, Ford, Toyotalift, and Link-Belt dealerships throughout the southern United States.
  • Rush Enterprises: A publicly held company (NASDAQ:RUSHA) that owns and operates the largest network of commercial vehicle dealerships in the United States[10] including the largest network of Peterbilt dealerships.
  • Yancey Bros: The oldest Caterpillar dealer in the United States[11] serving the state of Georgia.
  • Empire Southwest: The exclusive Caterpillar dealer for Arizona, one of the top Caterpillar dealers in the world, and one Caterpillar's highest volume sellers of used equipment.[12]
  • NC Machinery: One of the earliest trading and mercantile companies in Alaska and exclusive Caterpillar dealer for Washington State and Alaska.[13]
  • Tractor & Equipment Co.: The exclusive Caterpillar dealer for Montana and surrounding areas in Wyoming and North Dakota.[14]
  • John Fabick Tractor Company: One of the largest Caterpillar dealers in the United States serving Missouri, Illinois, Wisconsin, and the upper peninsula of Michigan.[15]
  • Carter Machinery: The exclusive Caterpillar dealer for Virginia and surrounding areas.[16]
  • Warren Equipment Company: A diversified company operating Warren CAT, one of the largest Caterpillar dealers in the world.[17]


  1. "Asheville man has 'World's Largest Used Equipment' site". Citizen Times. Retrieved 2019-02-28.
  2. "UEG Closer Look". www.cedmag.com. Retrieved 2019-02-08.
  3. "NC IDEA Selects 22 Semi-Finalists from Across the State in Fall 2015 Grant Cycle". NC IDEA. 2015-10-07. Retrieved 2019-02-28.
  4. "From cooking to clicks, entrepreneur builds search engine for used industrial equipment". timesfreepress.com. 2019-01-01. Retrieved 2019-02-28.
  5. "Used Equipment Guide Raises Seed Round Led by HOLT Ventures". PRWeb. Retrieved 2019-02-28.
  6. "10 Major Dealers Invest Millions in Startup". www.constructionequipmentguide.com. Retrieved 2019-02-28.
  7. "HOLT Ventures News and Press: November 22, 2016 | HOLT Ventures Launched, Kick Starts With SXSW Pitch Competition". www.holtventures.com. Retrieved 2019-02-28.
  8. "About Us - HOLT CAT: Authorized Caterpillar Heavy Equipment and Engines Dealer in Texas". www.holtcat.com. Retrieved 2019-02-28.
  9. "Leslie Doggett Industries Becomes Largest John Deere Construction Equipment Dealer in USA". www.businesswire.com. 2010-09-13. Retrieved 2019-02-28.
  10. "Rush Enterprises Inc". www.rushenterprises.com. Retrieved 2019-02-28.
  11. "Our History | Yancey Bros. Co". www.yanceybros.com. Retrieved 2019-02-28.
  12. "Empire Cat Arizona | One of the top Caterpillar dealers in the world".
  13. "About Us". www.ncmachinery.com. Retrieved 2019-02-28.
  14. "About Us". www.tractorandequipment.com. Retrieved 2019-02-28.
  15. "Company". Fabick Cat. Retrieved 2019-02-28.
  16. "Our History". cartermachinery.com.
  17. "Company | About Warren CAT - TX & OK Cat Dealer". Warren CAT. Retrieved 2019-02-28.

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