USHA International Limited
Native name | Shriram Group |
|---|---|
| Public Bombay Stock Exchange | |
| ISIN | 🆔 |
| Industry | Machinery |
| Founded 📆 | India |
| Founder 👔 | Lala Shriram |
| Headquarters 🏙️ | , , India |
Area served 🗺️ | |
| Products 📟 | Sewing machine, Home appliance |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
| Footnotes / references [1][2] | |
Usha International is a non-govt company in India which is mainly known as a sewing machine and fan manufacturing company.
History
The Company was first introduced in 1889, and was then called Shriram Group. In 1936, Shriram Group introduced India's first sewing machine with the brand name of Usha. It exported its first sewing machine five years later, in 1941. In the subsequent years, Usha launched other product lines. In 1946, it started manufacturing Fans. In the later half of the century, the company enriched its product line with a variety of home appliances and appeared as a brand of all types of consumer durables. In 1982, it changed its name from Usha Sales to Usha International Limited, which is the present brand name.
Usha Sewing Machine
The popularity of the Usha brand in India was greater because of its sewing machines and sewing school chains as compared to other consumer durables. In the post world war II era, Usha machines played a similar role to that played by Singer Machines in many other countries. A sewing machine acts as an earning member of a middle class or lower middle class family. As it is an obvious fact that the demand for clothes and food will never become null in any society, sewing acts as an alternate way of earning in many households. Usha has started its sewing school chain to promote its sewing machine business since 2011.[3]
Usha Sewing Schools
Usha joins hands from time to time with different NGOs, Government bodies, or media houses like NDTV to spread its sewing school chain.[3] Previously, they used to sell manual foot-operated paddle iron sewing machines through their sewing schools. Now, they have joined hands with a Japanese Company Janome to manufacture automatic electric sewing machines named Usha Janome Sewing Machines.[4]
References
- ↑ "Usha International Limited Information". The Economic Times. Retrieved February 2, 2022.
- ↑ "Usha Company Profile". SAGmart information portal. Retrieved February 2, 2022.
- ↑ 3.0 3.1 Kushalta ke kadam
- ↑ Business Standard News
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