Uthhan
| Founded | 16 Aug, 2012 |
|---|---|
| Founder | Leemon Ravi |
| Type | Nonprofit organization & Ecommerce |
| Purpose | Handicraft, Arts, Culture |
| Headquarters | Bangalore, India |
Area served | India |
| Methods | Donations & Craft Purchase |
Key people | Leemon Ravi (National Coordinator) |
Employees | 50+ |
| Website | Uthhan.org |
Uthhan Empowering Artisans is the first initiative in India where the profit from artifact sales goes directly to the respective artisan families with out any middlemen. The project eliminates the role of middlemen[1] and other illegal financial exploitation which kept a monster sum of skilled workers in India in dark and never-ending financial agony.
History[edit]
Started in 2012 Uthhan is a social initiative of Golden Era Royal Group run by Uthhan Charitable Trust for the upliftment of financially weaker segment of skilled artisans across India. It has been observed that the value of an artisan product depends on the way of presentation apart from quality, which is alien territory for a skilled worker. As an effort to overcome this obstacle the products from the skilled workers is displayed in various retail outlets exclusively allotted under the banner of the project with the help of government bodies. The project is currently feeding 80k plus artisans in the states of Kerala, Karnataka, Andhra Pradesh, Telangana, Odisha, Tripura, Uttar Pradesh, Bihar, Jharkhand, West Bengal, and Meghalaya through craft sales.
Uthhan Charitable Trust is providing raw materials, tools, smartphones, laptops, medical consumables, and sales to economically downtrodden artisans and clusters through its campaign called " Karigar Apnao Sanskriti Bachao Abhiyaan( KASBA ) started in 2020. KASBA has supported more than 10K plus families since inception.
How Uthhan helps artisans[edit]
The main reason for the degradation of the artisan community was the uneven distribution of profit by middlemen and distributors to the makers. Uthhan is the first initiative in India, where profit from sales goes to the artisan, who creates the marvel.[2] Since Uthhan will eliminate the role of middlemen and distributors the products directly reaches the end-users from artisans without any hassles through our platform.[3][4]
Timeline of Uthhan[edit]
2012
- Uthhan started in April 2012 as a Joint initiative of different artisan communities, and groups with Golden Era Royal Group for the upliftment of financially weaker segment of skilled artisans.
- Uthhan started his first campaign along with ADO (Artisan Development Organization). The inauguration was performed by Hon'ble Revenue minister Adoor Prakash and Hon'ble Member of Parliament Anto Antony.
- Uthhan awareness campaign in Tirupati.
- Membership Campaign in Wayanad, Kerala along with Artisan Development Organization.
2013
- Uthhan awareness campaign in association with Wags & Whiskers.
- Inauguration of Artisan's 24x7 Helpline number (08884411403) with Artisan Development Organization.
- Introduced India's first Coordinator enrollment system for Artisans at Thiruvananthapuram in Veterinary Association Hall.
- Launched an Online web platform for Artisans to enroll and sell handicrafts to customers directly.
- Uthhan team Campaign in Malappuram, Kerala.
2017
- Uthhan team visit with Tribal Artisans in Wayanad, Kerala.
- Awareness campaign at Channapatna.
2018
- Launched multi-language (English, Hindi, Kannada, Tamil, and Malayalam & Telugu)[5] Android mobile application for the Artisans to enroll.
2019
- Uthhan enrollment program at Puri, Odisha.
- Uthhan session with students of IBMR IBS College, Banglore.
2020
- Uthhan launched its first online platform for customers to buy handicrafts directly from the Indian artisans.
- Uthhan started a Campaign on August 15th, 2020 on the occasion of 73rd Indian Independence Day for Artisan families where any volunteers/customers can come up and Raise an Artisan through the campaign called "Karigar Apnao Sanskriti Bachao Abhiyan", in English "Adopt Artisan Save Culture Campaign" with the supporting hashtags - #KarigarApnaoSanskritiBachaoAbhiyan #AdoptArtisanSaveCultureCampaign.
- Jude Anthany Joseph, an Indian renowned film director, screenwriter & actor from since 2014, supporting Uthhan's "Karigar Apnao Sanskriti Bachao Abhiyan" in english "Adopt an Artisan, Save our Culture Campaign".
- Uthhan also started a Campaign on September 4th, 2020 for Artisan families in the name of "Face of Uthhan" to Empower and Raise the living standards of each and every Below poverty line artisan families of India.
- Uthhan is Launching "Uthhan Odisha Crafts Mela 2020" from 25th Oct to 7th Nov, 2020.
- Uthhan formed of an Organising Committee across India exclusively for fighting for the rights of underprivileged artisans.[6]
List of Uthhan Executive Members[edit]
| Executive member | Designation |
|---|---|
| Mr. Leemon Ravi | Founder and National Coordinator |
| Mr. Dhanunjaya.B | Karnataka State Coordinator |
List of Uthhan Advisory Board Members[edit]
- Mr. Thamarakulam Ravi (Social worker)
- Mr. Brigadier Amardeep Singh, National Defence Academy (NDA) and Indian Military Academy (IMA)
- Mr. K C V Mane, Rtd. Superintendent of Police, Bengaluru
- Mr. A K Mohankrishna, Advocate, High court of Karnataka, Bengaluru
- Mr. Mohinder Patravali
See also[edit]
- Jharkhand Silk Textile and Handicraft Development Corporation
- Khadi
- Karnataka State Handicrafts Development Corporation
- Crafts of India
- Kashmiri handicrafts
- Handicrafts and Handlooms Export Corporation of India
- Ministry of Textiles
- Gujarat State Handloom and Handicrafts Development Corporation Ltd
- National Handicrafts and Handlooms Museum
References[edit]
- ↑ How Uthhan is eliminating middlemen, Your Story. Retrieved 15 March 2019.
- ↑ NGO to empower Garo hills artisans with training,support Shillong Times. Retrieved 19 March 2021.
- ↑ "Uthhan helps hapless artisan in Odisha to survive". BizOdisha. Retrieved 30 November 2019.
- ↑ "Uthhan- An online platform for Indian Artisans". Tripura News Live. Retrieved 1 Dec 2020.
- ↑ "Uthhan – A mobile app for Indian Artisans". Developergang. Retrieved 9 December 2019.
- ↑ "Uthhan Campaign Helped Many Indian Artisans in the First Phase". Patnadaily. Retrieved 21 October 2020.
External links[edit]
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