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Type of site
Available inHebrew, English, German, French, Spanish, Italian, Brazilian Portuguese, Dutch, Russian and Yiddish
HeadquartersJerusalem,  Israel
Area servedWorldwide
ServicesOnline shopping

VEANVEU (from Hebrew: ואנוהו‎ or וְאַנְוֵהוּ), also known as, is the largest Jewish e-commerce website. The company is based in the Jewish quarter in the old city of Jerusalem, Israel.

The company maintains a cross-platform online store that offer services and sells products for Jewish holidays and Shabbat rituals, Kosher food, Israeli souvenirs, Judaica, books in Hebrew, Rabbinic literature and other items connected to the Jewish culture.


The company was founded in Jerusalem, Israel.

Founding and name[edit]

The name came from the bible, and is a poetic word from the Hebrew language.

The meaning of the word “veanveu” is to 'beautify', to ‘glorify’[1][2][3], to ‘adorn’, to ‘praise’[4][5][6] etc.[7]. The term “veanveu” is the origin of halachic principle called “Hiddur Mitzvah”[8] means that a god’s commandments better be performed in a pleasant and elegant manner and by means of fine objects.

״זֶ֤ה אֵלִי֙ וְאַנְוֵ֔הוּ (שמות, פרק ט״ו, פסוק ב)״ - התנאה לפניו במצות; עשה לפניו סוכה נאה, ולולב נאה, ושופר נאה, ציצית נאה, ספר תורה נאה וכתוב בו לשמו בדיו נאה, בקולמוס נאה, בלבלר אומן וכורכו בשיראין נאין

— תלמוד בבלי, מסכת שבת, דף קלג, עמוד ב

This is my God, and I will beautify (or glorify) Him (Exodus, chapter 15, verse 2) - which implies: beautify oneself before Him in the fulfilment of the commandments. For example: make before him a beautiful sukkah, a beautiful lulav, a beautiful shofar, beautiful tzitzis and a beautiful Torah scroll, and write it for His sake with fine ink, a beautiful pen, and a expert scribe, and wrap the Torah with beautiful silks.”

— Babylonian Talmud, Tractate Shabbat, 133b [9]


  1. Jewish Publication Society of America Version (JPS), Exodus 15:2
  2. Douay–Rheims Bible, Exodus 15:2
  3. Young's Literal Translation (YLT), Exodus 15:2
  4. New International Version (NIV), Exodus 15:2
  5. New Living Translation (NLT), Exodus 15:2
  6. English Standard Version (ESV), Exodus 15:2
  7. King James Version (KJV), Exodus 15:2
  8. Rabbi Dr. Solomon Freilich. "The Source of Spirtuality", My Jewish Learning, New York.
  9. Schottenstein Edition of the Babylonian Talmud, Talmud Bavli / Tractate Shabbos Vol.IV / P. 133b2 (166). Mesorah Publications, Ltd. 1997. ISBN 0-89906-711-5. Search this book on Logo.png

External links[edit]

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