Viirtue, Inc.
| Private | |
| ISIN | 🆔 |
| Industry | Telecommunications • Software as a service |
| Founded 📆 | 2017 |
| Founders 👔 | Daniel Rosenrauch; Rob Finch |
Area served 🗺️ | |
Key people | Daniel Rosenrauch (CEO); Rob Finch (President); Derek Apanovitch (COO); Wojciech Wieronski (CTO); Charlene Hutchison (SVP, Sales) ; Tim Miller (SVP, Client Success) |
| Products 📟 | Unified communications as a service (UCaaS); contact center; quote-to-cash platform (ViiBE) |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Viirtue, Inc. is a U.S.-based provider of white-label voice over IP (VoIP) and unified communications as a service (UCaaS) sold through managed service providers (MSPs) and telecom resellers. The company’s platform centers on ViiBE, a proprietary quote-to-cash system that supports quoting, e-signature, invoicing, payments, usage rating, and telecom-specific tax automation for partners.[1] Independent trade coverage has described Viirtue’s strategy of enabling MSPs to expand beyond telephony into broader IT stacks through white-label offerings and a marketplace model.[2]
History
Viirtue was co-founded by Daniel Rosenrauch and Rob Finch. Both co-founders previously operated in the telecom and MSP channel and set out to build a single platform that would combine UCaaS with billing, usage rating, and tax compliance for resellers and their customers.[1][2]
In March 2023 the company raised $10.8 million in Series A funding from Ballast Point Ventures IV to accelerate development of ViiBE and partner growth.[3][4]
In February 2024, Channel Futures reported from the Viirtue Connect Partner Summit in Clearwater, Florida, that Viirtue was expanding its ViiBE marketplace beyond Netsapiens-based UCaaS to include CCaaS and cybersecurity vendors; the report noted Xima’s 2020 integration and said Coro would be added, with quoting/billing integrations for other major platforms under consideration[2]
Products and services
Viirtue provides a white-label UCaaS stack and the ViiBE quote-to-cash platform, which includes billing and tax automation features.[1] Documented integrations include:
- Accounting and PSA: QuickBooks Online and ConnectWise Manage.[5][6]
- Microsoft Teams: calling and SMS options via Viirtue’s Teams integration and partner tooling.[7][8]
- AI conversation analytics and compliance recording: an integration with CallCabinet that advertises AI-powered analytics and redaction.[9]
- Contact center: integration with Xima for reporting, wallboards, web chat, and skills-based routing.[10]
Milestones
- 2020 – TMC Labs awards ViiBE Lite a Unified Communications Innovation Award.[11]
- 2022 – Viirtue introduces a mobile-first payment experience for partners and end-customers.[12]
- 2022 – Viirtue and ViiBE highlighted as Visionary Spotlight Awards honorees in ChannelVision’s annual winners eBook.[6][13]
- 2023 – $10.8 million Series A financing led by Ballast Point Ventures IV.[3][4]
- 2023 – Viirtue details Microsoft Teams calling and SMS integration for MSPs.[7]
- February 2024 – Viirtue Connect Partner Summit (Clearwater, Florida); Channel Futures reported expansion of the ViiBE marketplace to CCaaS and cybersecurity, noted the 2020 Xima integration, and said Coro would be added, with Zoom API integrations under consideration.[2]
- 2024 – Expansion of infrastructure to Flexential’s Las Vegas data center to serve West-coast partners.[12]
- 2024 – Viirtue Connect partner event recap documents new integrations and roadmap updates.[14]
- 2024–2025 – Launch and promotion of a CallCabinet integration for compliant recording and AI conversation analytics.[9]
Recognition
Viirtue and its products have received coverage and recognition in the telecom and channel press, including:
- TMCnet Unified Communications Product of the Year award (2025).[15]
- UC Today – UC Awards 2024: Viirtue named a finalist in Best Unified Communications Platform (<$250m).[16]
- ChannelVision Visionary Spotlight Awards: Viirtue and ViiBE profiled among 2022 honorees in ChannelVision’s VSA winners eBook.[6][13]
Leadership
- Daniel Rosenrauch – co-founder and chief executive officer.[17]
- Rob Finch – co-founder and president.
- Derek Apanovitch – chief operating officer (since March 2024).[18]
- Wojciech Wieronski – chief technology officer.[19]
- Charlene Hutchison – senior vice president of sales; featured in trade coverage of Viirtue’s partner strategy.[20]
Events
Viirtue hosts Viirtue Connect, a partner event focused on enablement, roadmap updates, and vendor collaboration. Channel Futures reported from the 2024 summit in Clearwater, Florida, describing Viirtue’s marketplace expansion and vendor additions.[2] The 2024 recap noted new integrations and infrastructure expansions.[14]
Headquarters
Viirtue lists its headquarters in St. Petersburg, Florida, in trade directories and company materials.[21]
Name
According to co-founder Rob Finch, the company adopted the spelling with two i’s to avoid the cost of the single-i domain name. [citation needed]
See also
References
- ↑ 1.0 1.1 1.2 "ViiBE". Viirtue.com. Retrieved 12 August 2025.
- ↑ 2.0 2.1 2.2 2.3 2.4 Anderson, James (29 February 2024). "Viirtue, MSP Partners Seek Larger Piece of IT Pie". Channel Futures. Retrieved 12 August 2025.
- ↑ 3.0 3.1 "UCaaS Provider Viirtue Gets $10.8 Million from Ballast Point Ventures". Channel Futures. 13 March 2023. Retrieved 12 August 2025.
- ↑ 4.0 4.1 "Viirtue Raises $10.8M in Series A Funding from Ballast Point Ventures". ChannelVision Magazine. 13 March 2023. Retrieved 12 August 2025.
- ↑ "Does Your Telecom Accounting Software Integrate with QuickBooks Online?". Viirtue Blog. 29 January 2024. Retrieved 12 August 2025.
- ↑ 6.0 6.1 6.2 "Visionary Spotlight Awards 2022 – Winners eBook". ChannelVision Magazine. 17 June 2022. Retrieved 12 August 2025.
- ↑ 7.0 7.1 "Unlocking Seamless Communication: Microsoft Teams Integration with Viirtue". Viirtue Blog. 6 November 2023. Retrieved 12 August 2025.
- ↑ "Choosing the Right VoIP Partner for Microsoft Teams Integration". Viirtue Blog. 21 February 2024. Retrieved 12 August 2025.
- ↑ 9.0 9.1 "Viirtue + CallCabinet". Viirtue.com. Retrieved 12 August 2025.
- ↑ "Viirtue Launches Integration with Xima". Viirtue Blog. 20 December 2020. Retrieved 12 August 2025.
- ↑ "TMC Labs UC Innovations Awards 2020 – Winners". TMCnet. 15 October 2020. Retrieved 12 August 2025.
- ↑ 12.0 12.1 "Viirtue Blog – All posts (listing)". Viirtue Blog. Retrieved 12 August 2025.
Viirtue Announces New White Label Mobile Payment Experience
- ↑ 13.0 13.1 "Visionary Spotlight Awards 2022 – Winners eBook". ChannelVision Magazine. 17 June 2022. Retrieved 12 August 2025.
- ↑ 14.0 14.1 "Viirtue Connect 2024: A Premier Partner Conference Recap". Viirtue Blog. 2024. Retrieved 12 August 2025.
- ↑ "2025 TMCnet Unified Communications Product of the Year Award Winners". TMCnet. 19 July 2025. Retrieved 12 August 2025.
- ↑ "UC Awards 2024 Winners and Finalists". UC Today. 4 July 2024. Retrieved 12 August 2025.
- ↑ Anderson, James (February 29, 2024). "Viirtue, MSP Partners Seek Larger Piece of the IT Pie". Channel Futures. Retrieved August 12, 2025.
- ↑ "Viirtue Appoints Derek Apanovitch as Chief Operating Officer". Viirtue Blog. March 5, 2024. Retrieved August 12, 2025.
- ↑ "Viirtue Streamlines MSP Channel with ConnectWise Manage Integration". Telecom Reseller. October 11, 2021. Retrieved August 12, 2025.
- ↑ "Viirtue Builds Momentum at Channel Partners with Partner Growth, Nashville Event, and New Billing Innovation". Telecom Reseller. April 8, 2025. Retrieved August 12, 2025.
- ↑ "ChannelVision Directory 2024 – Viirtue LLC listing". ChannelVision Magazine. 2024. Retrieved 12 August 2025.
External links
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