WGTK-HD4
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| City | Greenville, South Carolina |
|---|---|
| Broadcast area | Upstate South Carolina |
| Branding | Poder 102.9 FM |
| Frequency | 94.5 Mhz HD Channel 4, 102.9 MHz FM |
| Translator(s) | 102.9 W275BJ (Greenville) |
| First air date | August 1, 2010 |
| Format | Regional Mexican, Spanish Top 40 |
| Language(s) | Spanish |
| Power | 100,000 Watts (24 hour) |
| ERP | 250 watts (translator) |
| HAAT | 454 meters (1490 ft) |
| Class | C, FM: D |
| Former callsigns | WOLI-FM, WOLI |
| Owner | • Poder Media Broadcasting LLC • Salem Media Group (Salem Communications Holding Corporation) |
| Sister stations | WGTK-HD1 WGTK-HD2 |
| Website | poder1029 |
Search WGTK-HD4 on Amazon.
WGTK-HD4 (94.5/102.9 FM) is a digital subchannel of WGTK and W275BJ it's translator, which operate under the brand name "Poder 102.9 FM 94.5 HD4" and features a Regional Mexican radio format. WGTK-HD4/W275BJ serves the Upstate South Carolina broadcasting area, Greenville-Spartanburg market and extending into the border cities of North Carolina, including Asheville.[1] WGTK-HD4 is owned by Salem Media Group and operated by Poder Media Broadcasting LLC. The station is simulcast on FM translator W275BJ at 102.9 MHz located on Paris Mountain in Travelers Rest and licensed to Greenville, South Carolina. The station identifies itself as "Poder" which is Spanish for "Power".
WGTK-FM is permitted and licensed to broadcast at the maximum power of 100,000 watts non-directional by the Federal Communications Commission (FCC).[2]
History[edit]
Broadcasting it's programming starting in August 2010, Roger Martinez "El Comandante" formed part of Davidson Media Group's WOLI-FM 103.9 FM brokered station. Beginning with a few on-air hours brokered, he hosted and produced the show "El Agasajo Por Las Mañanas" where he and featured co-hosts would broadcast the Spanish-based morning show for growing Hispanic community of Greenville, South Carolina. Following its success, it grew to broker more than 8 hours of programming per day, allowing expansion of its programming under the company Roma Media Broadcasting, LLC.
In 2015, Davidson Media Group and its subsidiaries would go on to sell the radio station and various properties[3], effectively ending business relations with Roma Media Broadcasting, LLC. After it's sale to TBLC Media, 103.9 would officially change its format to Regional Mexican under the new name Activa 103.9.[4] Not able to find its footing in the Greenville-Spartanburg market, it would later go on to rename it's call letters to WTOB then WTOB-FM as HIS Radio. [5]
Not to be deterred by the unforeseen business negotiations, Roger Martinez would go on to begin business relations with Salem Communications and then-CEO Greg Anderson under the newly formed company, Roma Media Productions.[6] In its inception, difficulties saw it fit to end Roma Media Productions short-lived existence. Hiram Martinez, son of Roger Martinez, would go on to found Roma Media Group, Inc. (RMG, Inc.), a family-based company where Roger Martinez would consult as a private contractor. as well as various clients across the United States and Mexico. Salem Communications and RMG, Inc. would go on to form Poder 96.9 FM - 94.5 HD2. Having acquired WMUU-FM in 2013, Salem Communications renamed their call letters to WGTK-FM.[7]
By 2016, Poder FM would achieve its maximum audience reach in the local market when Salem Media Group, formerly Salem Communications, would offer their wider band, 102.9 FM. As Roma Media Group, Inc outgrew its objective, a new family company would be formed as HHR Media Entertainment. Roger Martinez would once again take the helm; allowing him to focus on his own projects while still providing minor consulting to his clients.
In 2021, Salem Media Group optimized their HD signals. Seeing Poder FM's continued success, they would go on to offer a signal upgrade. effectively moving Poder FM to their HD-4 channel.
Current Programming[edit]
Weekday programming starts off with regional Mexican and Spanish top 40 leading into Isaac Y La Banduka during the morning drive followed by El Show de Chiquibaby at 10:00 am. Poder Informativo and Deporte Total, the station's locally produced news and sports talk show starts midday with El Show de Chiquibaby following again shortly after. Afternoon programming includes Dr. Cesar Lozano, Jess y Clarissa, De Regreso a Casa, and JC Y Las Mas Buenas.
Weekend programming includes regional Mexican and Spanish top 40 as well and features shows such as Uforia Countdown con Jackie Guerrido, Echate Pa'Ca, and Spanish language Gospel music on Sunday mornings.
References[edit]
- ↑ "WGTK-FM Radio Station Coverage Map". radio-locator.com. Retrieved 2022-10-04.
- ↑ "WGTK-FM 94.5 MHz - Greenville, SC". radio-locator.com. Retrieved 2022-10-04.
- ↑ "Davidson Media Sells 12". RadioInsight. Retrieved 2022-10-04.
- ↑ "WTOB Drops Oldies For Regional Mexican". RadioInsight. Retrieved 2022-10-04.
- ↑ "His Radio Praise Debuts On 103.9 WSHP-FM". RadioInsight. Retrieved 2022-10-04.
- ↑ "RMP – Salem Press Release 2015 – Poder 102.9". Retrieved 2022-10-04.
- ↑ "Call Sign History". licensing.fcc.gov. Retrieved 2022-10-04.
External Links[edit]
WGTK-FM in Nielsen Audio's FM Station Database
WGTK-FM in the FCC FM Station Database
WGTK-FM on Radio-Locator
W275BJ on Radio-Locator
W275BJ in the FCC FM Station Database
WGTK-FM in Radio-Locator Coverage Map
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