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WSWF-LD

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WSWF-LD
Orlando, Florida
United States
CityOrlando, Florida
ChannelsDigital: 29 (UHF)
Virtual: 10
Programming
Affiliations
Ownership
OwnerMajor Market Broadcasting
(Major Market Broadcasting of Florida, Inc.)
History
FoundedMarch 1989 (1989-03)
Former call signs
  • W19AX (1989–1997)
  • W13CU (1997–2000)
  • WSWF-LP (2000–2009)
Former channel number(s)
  • Analog: 19 (UHF, 1989–2002), 13 (VHF, 2002–2009)
  • Digital: 10 (VHF, 2009–2015), 45 (UHF, 2015–2020)
Technical information
Licensing authorityFCC
Facility ID61703
ClassLD
ERP15 kW
HAAT107.7 m (353 ft)
Transmitter coordinates28°34′7.8″N 81°13′53.8″W / 28.568833°N 81.231611°W / 28.568833; -81.231611
⧼validator-fatal-error⧽


Links
Public license informationProfile
LMS

WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.

History[edit]

Originally licensed to Kissimmee,[1] the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area.[2] The Tourist Channel made $85,000 a month in advertising from local attractions.[3] The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate.[4]

After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992.[3] The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB.[5][6]

In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD.[7]

Subchannels[edit]

The station's digital signal is multiplexed:

Subchannels of WSWF-LD[8]
Channel Res. Aspect Short name Programming
10.1 480i 16:9 DiyaTV Diya TV
10.2 Orange Local (PEG)
10.3 Vision
10.6 Antenna Antenna TV
10.7 VMXTV Video Mix TV
10.8 1080i OANPlus One America Plus
10.9 480i 4:3 AWEPlus AWE Plus
10.10 16:9 JTV Jewelry TV
10.11 HSN HSN
10.12 QVC QVC

References[edit]

  1. Strother, Susan G. (December 26, 1988). "Low-power TV moving into market". The Orlando Sentinel. Orlando, Florida. p. Central Florida Business 5. Retrieved January 16, 2024 – via Newspapers.com.
  2. Oliver, Lance (December 22, 1988). "Tourists get their own TV channel". The Orlando Sentinel. Orlando, Florida. pp. D-1, D-13. Retrieved January 16, 2024 – via Newspapers.com.
  3. 3.0 3.1 Tin, Annie (February 19, 1992). "Nameys switch to plans for local TV station". The Orlando Sentinel. Orlando, Florida. pp. Osceola 1, 4. Retrieved January 16, 2024 – via Newspapers.com.
  4. Strother, Susan G. (December 8, 1990). "Tourist TV focuses on new player entering market: Channel 19 plans to liquidate". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-7. Retrieved January 16, 2024 – via Newspapers.com.
  5. Tin, Annie (December 8, 1990). "Tourist TV focuses on new player entering market: Visitel Network plans to sign on in January". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-6. Retrieved January 16, 2024 – via Newspapers.com.
  6. Stutzman, Rene (January 17, 1994). "Sending a low-power signal: Growth in TV segment explodes despite financial challenges". The Orlando Sentinel. Orlando, Florida. pp. Central Florida Business 14, 15. Retrieved January 16, 2024 – via Newspapers.com.
  7. "FCCInfo Results".
  8. "WSWF-LD Orlando, FL".


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