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We Plug Good Music

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We Plug Good Music
Type of site
Music, Magazine, Online Magazine
Available inEnglish
Founded2009
Founder(s)Ayo Adepoju
IndustryMedia, Public Relations
Websitehttps://wepluggoodmusic.com
Current statusActive

We Plug Good Music,[1][2] a trading name of WPGM LTD, is a media and public relations company based in the United Kingdom that was founded in 2009 by Ayo Adepoju[3][4]. Its media arm, known as WPGM Media, publishes two music and culture online magazines, WePlugGoodMusic.com,[5][6] which concentrates on album reviews, live reviews and artist profiles, and ConversationsAboutHer.net, which focuses on music, film, TV, fashion, arts and culture news. Its public relations arm, known as WPGM PR,[7][8] provides press and publicity services for artists and musicians.

History[edit]

In 2010, We Plug Good Music released a compilation album 'A Prelude To The Future'[9][10] featuring twenty new and emerging artists from across the world including Bez and Waje,[11] among others. It was later reissued in December 2020 for its 10-year anniversary.[12][13]

In 2011, We Plug Good Music interviewed Ghanaian British jazz soul singer Rhian Benson,[14] UK rap and grime stars Chip and Wretch 32,[15] British Nigerian poet and writer Yomi Sode (G.R.E.E.D.S)[16] and US R&B artist and actor Rotimi[17] for MTV UK.

In 2012, We Plug Good Music won UK Blog of the Year at the BEFFTA Awards,[18] and its PR campaign for Nigerian actress and musician Folake Olowofoyeku was used as a case study by African Music Law on how to pitch music to blogs.[19]

In 2014, We Plug Good Music contributed to The Guardian's 'New Music From Around The World' series[20][21] showcasing new music from Cobhams Asuquo, Shatta Wale and Davido. We Plug Good Music also contributed a weekly column titled 'Alternative Sound Selection for MTV UK[22][23] from 2013 to 2014.

In 2016, it published a commentary piece on what music would sound like in 2080 for Ballantine's[24][25] alongside Evening Standard[26] and MTV.

In 2017, it won Media & PR Agency of the Year at the African Pride Awards[27][28] and its founder Ayo Adepoju won 'Publicist of the Year' at the Young Music Boss Awards.[29][30] In 2017, it published an essay from Sophia Thakur on the mixed race experience, which was referenced on Mixed Race Studies.[31] We Plug Good Music was also on the judging panel for the 2017 UK African Wedding Awards.[32]

In 2018, it was listed as one of the 11 Best Music Blogs You Need to Subscribe to for 2018 by OmariMC.[33]

In 2019, We Plug Good Music curated a panel discussion titled 'Chasing Trends: Have Viral Stars Destroyed The Scene?' for Urban Development's Industry Takeover seminar series in conjunction with Universal Music, AWAL, Sentric and Vivendi.[34][35]

In 2021, it was listed as one of the 100 most influential PR agencies in the world[36] by PR software company Propel as part of their 'The Propel 100' series, which also listed founder Ayo Adepoju as one of the 100 most influential PR agency professionals in the world.[37]

Between 2009 and 2014, We Plug Good Music hosted live music concerts in London called One Mic UK[38][39], showcasing artists such as Ego Ella May,[40] May7ven,[41] Azekel,[42] Moelogo,[43] and others.

It is listed as one of The 50 Best Music Blogs by Detailed,[44] and as one of The Top 10 UK Music Blogs by Vuelio.[45]

References[edit]

  1. "We Plug Good Music presents A Prelude to the Future (Mixtape)". Complex. Retrieved 2021-07-26. Unknown parameter |url-status= ignored (help)
  2. "Five must-listen new tracks from around the world". the Guardian. 2014-05-01. Retrieved 2021-07-26.
  3. "Ayo Adepoju of 'We Plug Good Music': From Avocation To Vocation; How I Turned My Hobby Into A…". Medium. 2021-02-25. Retrieved 2021-06-27. Unknown parameter |url-status= ignored (help)
  4. "Entrepreneur To Watch Out For In 2021: Meet Ayo Adepoju, The Founder Of "We Plug Good Music" | StarCentral". 2021-06-10. Retrieved 2021-06-27.
  5. "Blog Jam: We Plug Good Music". The Guardian. 2012-10-24. Retrieved 2021-05-23. Unknown parameter |url-status= ignored (help)
  6. "BRAND PROFILE: WE PLUG G.O.O.D MUSIC". Urbandevelopment.co.uk. Retrieved 2021-05-23. Unknown parameter |url-status= ignored (help)
  7. "UK Black Comms | Trailblazers and Leaders | Ayo Adepoju". UK Black Comms Network. Retrieved 2021-06-27.
  8. "Meet Ayodele – The Music Public Relations Expert". The Spark. 2017-07-10. Retrieved 2021-06-27. Unknown parameter |url-status= ignored (help)
  9. L, Jibola (2010-09-26). "We Plug GOOD Music Presents – A Prelude to The Future". BellaNaija. Retrieved 2021-05-23.
  10. "We Plug GOOD Music - free download!". FLAVOURMAG. 2010-09-20. Retrieved 2021-06-27. Unknown parameter |url-status= ignored (help)
  11. Jaguda (2010-09-21). "New Music From Kel, Waje & Naira: A Prelude To The Future Mixtape". Jaguda.com. Retrieved 2021-08-15.
  12. Odutola, Tayo. "We Plug Good Music celebrates the 10th Anniversary of their debut mixtape 'A Prelude to the Future '". EARMILK. Retrieved 2021-05-23.
  13. "A Democratic Platform - WE PLUG GOOD MUSIC". Galore. 2021-02-09. Retrieved 2021-05-23.
  14. "RHIAN BENSON: THE INTERVIEW! | MTV UK". 2013-10-22. Archived from the original on 2013-10-22. Retrieved 2021-07-26.
  15. "WRETCH 32: THE INTERVIEW! | MTV UK". 2011-08-16. Archived from the original on 2011-08-16. Retrieved 2021-07-26.
  16. "WRAP UP AND WATCH OUT: G.R.E.Ed.S‏‏ | MTV UK". 2013-10-29. Archived from the original on 2013-10-29. Retrieved 2021-07-26.
  17. "WRAP UP AND WATCH OUT: ROTIMI | MTV UK". 2012-01-26. Archived from the original on 2012-01-26. Retrieved 2021-07-26.
  18. "BREAKING NEWS: BEFFTA 2012 WINNERS ANNOUNCED AT A STAR-STUDDED AWARDS CEREMONY « BEFFTA AWARDS". Retrieved 2021-05-23.
  19. Law™, Africa Music (2012-04-03). "AML PR Week: We Plug G.O.O.D Music Public Relations, Take a Cue Artists!". Africa Music Law™. Retrieved 2021-06-27.
  20. "Nine must-listen new tracks from around the world". the Guardian. 2014-02-26. Retrieved 2021-07-26.
  21. "Five must-listen new tracks from around the world". the Guardian. 2014-05-01. Retrieved 2021-07-26.
  22. "ALTERNATIVE SOUND SELECTION | MTV UK". 2015-03-11. Archived from the original on 2015-03-11. Retrieved 2021-07-26.
  23. "ALTERNATIVE SOUND SELECTION | MTV UK". 2014-08-20. Archived from the original on 2014-08-20. Retrieved 2021-07-26.
  24. "Ballantines". Mieke Kyra. Retrieved 2021-06-27.
  25. "Havas London explores the future of music, nightlife and drink for Ballantine's Whisky via Instagram". Retail Times. Retrieved 2021-06-27. Unknown parameter |url-status= ignored (help)
  26. Smith, Mieke (2016-01-25). "5 ways drinking will change by the year 2080". www.standard.co.uk. Retrieved 2021-06-27.
  27. 1NB (2017-08-17). "APA 2017 Awards Winners and Nominees: Who came out top?". OneNigerianBritico. Retrieved 2021-05-23.
  28. "Shatta Wale wins 'Artist of the Year – Africa' at African Pride Awards 2017". OneFMOnline - Onefmonline.com – Top Stories, Ghana News, Politics, Business, World, Sports, Facts, Opinions, Art & Culture. 2017-08-18. Retrieved 2021-05-23.
  29. "THE 2017 YMB AWARDS WINNERS REVEALED! [@YOUNGMUSICBOSS]". Explicit LDN. 2017-11-24. Retrieved 2021-05-23.
  30. GUAP. "GUAP [@guapmag] wins Best Publication of the Year at the YMB Awards [@youngmusicboss]". GUAP - The Home Of Emerging Creatives. Retrieved 2021-05-23.
  31. "WPGM Commentary: I'm Mixed Race, Can I Speak On Black Issues?". Mixed Race Studies. Retrieved 2021-06-27. Unknown parameter |url-status= ignored (help)
  32. BellaNaija.com (2017-10-18). "How UK African Wedding Awards 2017 honoured Wedding Vendors". BellaNaija. Retrieved 2021-07-26.
  33. "The 11 Best Music Blogs You Need To Subscribe To For 2018". Omari MC. Retrieved 2021-07-26.
  34. "Urban Development announce Industry Take Over Seminar Series". PRS For Music. Retrieved 2021-07-26. Unknown parameter |url-status= ignored (help)
  35. "Urban Development Returns With Industry Takeover Seminars!". Mixtape Madness. 2019-09-16. Retrieved 2021-07-26.
  36. "The PROPEL 100 – The Most Influential PR Agencies In The World 2021". Go Propel. Retrieved 2021-12-29. Unknown parameter |url-status= ignored (help)
  37. "The PROPEL 100 – The Most Influential PR Agency Professionals In The World 2021". Go Propel. Retrieved 2021-12-29. Unknown parameter |url-status= ignored (help)
  38. "» FAB Events: Are You Ready for This? | We Plug Good Music Presents "One Mic UK… Afrobeats Special"". FAB Magazine. Retrieved 2021-06-27. Unknown parameter |url-status= ignored (help)
  39. "We Plug Good Music present One Mic 2nd anniversary special music showcase". Love Music; Love Life. 2011-08-30. Retrieved 2021-06-27. Unknown parameter |url-status= ignored (help)
  40. "'We Plug Good Music' presents..." FLAVOURMAG. 2012-05-01. Retrieved 2021-05-23. Unknown parameter |url-status= ignored (help)
  41. "One Mic UK Afrobeats Special 2 at The Jazz Cafe, London (2013) ⟋ RA". Resident Advisor. Retrieved 2021-05-23.
  42. "One Mic UK Anniversary Special @ Queen of Hoxton - Sunday, November 18". Music Crowns. 2012-11-06. Retrieved 2021-05-23.
  43. "EVENT: WE PLUG GOOD MUSIC PRESENTS ONE MIC UK AFROBEATS SPECIAL". Urbandevelopment.co.uk. Retrieved 2021-05-23. Unknown parameter |url-status= ignored (help)
  44. "The 50 Best Music Blogs (Ranked Algorithmically)". detailed.com. Retrieved 2021-05-23.
  45. "Top 10 UK Music Blogs – Vuelio". Retrieved 2021-05-23.

External Links[edit]


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