WeddingWire
WeddingWire Inc. was an American media and technology company that provided content, tools, products and services to help engaged couples with wedding planning.[1] The company generated revenue through online advertising to couples using its site to find service providers.[2][3]
In 2019, the company merged with XO Group Inc. to become The Knot Worldwide.[4]
History[edit]
WeddingWire Inc. was founded in 2007 after Timothy Chi[3] and his three friends and former colleagues Lee Wang, Sonny Ganguly and Jeff Yeh worked to build the site in his Chevy Chase home.[5]
In February 2008, WeddingWire Inc. received an investment of $5.5 million from Martha Stewart Living Omnimedia,[6] followed by an investment of $11 million from Catalyst Investors in December of 2011[7] and $25 million from Spectrum Equity in September 2012.[8]
In 2015, WeddingWire expanded internationally when it acquired Wedding Planner SL. The company maintained the Wedding Planner SL office in Barcelona, giving WeddingWire a presence in Europe.[2]
In 2017, WeddingWire, Inc. opened another international office in Gurgaon, a city southwest of New Delhi in India. The company focused its efforts on the wedding marketing in New Delhi initially, with plans to expand into other parts of India.[9]
In 2019, the company merged with XO Group Inc. to become The Knot Worldwide under the ownership of WeddingWire's investors, maintaining its consumer brands, The Knot and WeddingWire, and introducing a B2B brand for wedding professionals, WeddingPro.[10][11][12][13]
References[edit]
- ↑ Handler, Max. "WeddingWire opens new HQ in India". www.bizjournals.com. Retrieved 2021-09-02. Unknown parameter
|url-status=ignored (help) - ↑ 2.0 2.1 Gregg, Aaron (May 27, 2018). "WeddingWire cashes in with $350 million investment". The Washington Post. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 Kangarloo, Kasra. "WeddingWire CEO Tim Chi on growing fast and going global". www.bizjournals.com. Retrieved 2021-09-02. Unknown parameter
|url-status=ignored (help) - ↑ Neibauer, Michael. "WeddingWire and The Knot, well, tie the knot. They are now one". www.bizjournals.com. Retrieved 2021-09-02. Unknown parameter
|url-status=ignored (help) - ↑ McCarthy, Ellen (2013-12-27). "WeddingWire aims to make the planning process simpler". Washington Post. ISSN 0190-8286. Retrieved 2021-09-02.
- ↑ Killian, Erin. "Martha Stewart Living takes stake in WeddingWire". www.bizjournals.com. Retrieved 2021-09-02. Unknown parameter
|url-status=ignored (help) - ↑ "PE Firm Catalyst Buys Stake In Wedding Website For $11M - Law360". www.law360.com. Retrieved 2021-09-02.
- ↑ Benoit, David (2012-09-25). "WeddingWire Gets $25 Million Investment From Spectrum Equity". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-09-02.
- ↑ Andrew Metcalf (2017-07-26). "Business Notes: Silver Spring's Discovery in Bidding Battle To Acquire HGTV Owner". Bethesda Magazine. Retrieved 2021-09-02.
- ↑ Neibauer, Michael. "WeddingWire and The Knot, well, tie the knot. They are now one". www.bizjournals.com. Retrieved 2021-09-02. Unknown parameter
|url-status=ignored (help) - ↑ Neibauer, Michael. "WeddingWire to get a new majority owner". www.bizjournals.com. Retrieved 2021-09-02. Unknown parameter
|url-status=ignored (help) - ↑ Chin, Kimberly (2018-09-25). "The Knot Parent Agrees to Tie-Up With WeddingWire". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-09-02.
- ↑ "They Do: The Knot and WeddingWire Launch WeddingPro - Chief Marketer". Chief Marketer. 2019-07-25. Retrieved 2021-09-02.
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