HUMAN (formerly White Ops)
| File:White Ops logo.jpg | |
| ISIN | 🆔 |
|---|---|
| Industry | Cybersecurity |
| Founded 📆 | 2012 |
| Founders 👔 | Dan Kaminsky Michael Tiffany Ash Kalb Tamer Hassan |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
HUMAN Security (formerly White Ops) is an ad verification,[1] bot detection, and cybersecurity firm.[2]
History[edit]
HUMAN was cofounded by chief scientist Dan Kaminsky[2][3] in 2012[4], with president Michael Tiffany,[5] Ash Kalb,[4] and Tamer Hassan,[6] the current CEO of the company.[7] Gene Fay is the company’s COO.[8] It is headquartered in New York City and has other international offices.[9]
In 2016, HUMAN discovered the Methbot network of bots.[10] Around six thousand online publishers and platforms were affected, including Facebook,[11] and the botnet generated $3 to $5 million in fraudulent ad revenue per day.[12] In 2017, HUMAN then uncovered the 3ve bot network, one of the largest ad fraud enterprises yet discovered at 1.7m infected computers,[13] leading to thirteen Department of Justice indictments in 2018 after an investigation of the network with Google and the FBI.[14][15]
HUMAN's detection products identify bots and bot networks and uses human verification as a part of the process. It processes a trillion transactions per month as of 2018.[16]
In 2018, HUMAN added television ad fraud prevention coverage to their product lineup.[17]
In December 2020, HUMAN was acquired by Goldman Sachs, ClearSky, and NightDragon.[citation needed]
References[edit]
- ↑ O’Reilly, Lara (1 September 2017). "CMO Today: Grocers' Price Squeeze Hurts Packaged Foods; Spotify Refines Video Strategy; The Blaze Layoffs" – via www.wsj.com.
- ↑ 2.0 2.1 Greenberg, Andy (5 December 2017). "'Mailsploit' Lets Hackers Forge Perfect Email Spoofs" – via www.wired.com.
- ↑ "Dan Kaminsky's Visions Of The CISO's Future". Dark Reading.
- ↑ 4.0 4.1 "White Ops". Crunchbase.
- ↑ "Mobile Apps, Influencer Marketing Top Fraud Targets for 2018 - eMarketer". www.emarketer.com.
- ↑ Flynn, Kerry (19 September 2018). "'It's everyone's problem': Google touts commitment against ad fraud".
- ↑ https://techobserver.in/2019/04/14/white-ops-replaces-sandeep-swadia-with-tamer-hassan-as-ceo/
- ↑ www.ITSecurityNews.info (16 April 2019). "White Ops appoints Tamer Hassan as CEO - - IT Security News".
- ↑ Jeff Beer (May 22, 2019). "How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever". Fast Company.
- ↑ "Adobe taps White Ops to combat ad fraud in streaming TV". adage.com. 25 July 2018.
- ↑ Resources, Management Association, Information (1 February 2019). Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications. IGI Global. ISBN 9781522579106 – via Google Books. Search this book on
- ↑ Zhu, Xingquan; Tao, Haicheng; Wu, Zhiang; Cao, Jie; Kalish, Kristopher; Kayne, Jeremy (8 June 2017). Fraud Prevention in Online Digital Advertising. Springer. ISBN 9783319567938 – via Google Books. Search this book on
- ↑ "How White Ops brought down one of the most widespread bots in history". Built In NYC.
- ↑ "Eight People Are Facing Charges As A Result Of The FBI's Biggest-Ever Ad Fraud Investigation". BuzzFeed News.
- ↑ Shields, Ronan. "White Ops Launched a PSA to Increase Public Awareness About Ad Fraud". www.adweek.com.
- ↑ Mishra, Madhup (14 May 2018). "Why today's real-time economy needs machine learning". InfoWorld.
- ↑ Wolk, Alan. "Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea". Forbes.
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