William Scott Page

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William Scott Page
Born (1963-11-14) November 14, 1963 (age 58)
Baltimore, Maryland, U.S.[1]
🏳️ Nationality
💼 Occupation
Life settlement
👔 EmployerLifeguide Partners

William Scott Page is an American businessman and CEO of Lifeguide Partners, a company that helps seniors and the seriously ill access funds to pay for retirement costs and medical expenses.[2] He is the former CEO of The Lifeline Program, a life settlement provider based in Atlanta, Georgia.[3] Page founded Lifeline in 1989, making him an originator of the life insurance settlement industry.[1][4] He is a former president of the National Viatical Association, now known as the Life Insurance Settlement Association.[1][5][6]


Page served in the United States Air Force from 1984 to 1988, during which time he led a program supporting soldiers with HIV and AIDS.[5] Shortly after leaving the Air Force, he used his experience as a counselor to help a friend who had been diagnosed with AIDS to make financial plans. His friend was unable to afford medical treatment for AIDS, but had a substantial life insurance policy; Page recommended that his friend take a loan to pay for his health care, using the beneficiary rights of his life insurance policy as collateral.[5] In this way, the friend was able to effectively sell the policy and use its value to pay for his medical needs.

Inspired by the experience, Page founded a Cleveland-based viatical settlement company in 1989 called Wm. Page & Associates, which operated under the name The Lifeline Program. The company relocated to Fort Lauderdale, Florida in 1994 to work with the area's large population of HIV/AIDS patients.[5][6] Page later moved the company to the Atlanta region.

In 1999, Page contributed to a state and federal criminal investigation into potentially fraudulent practices by another viatical settlement business in Florida. The firm under investigation had purchased life insurance policies from Page & Associates but was unwilling to share any details of its own operations with Page, which led him to suspect wrongdoing.[1][4][6] Page eventually gave testimony that contributed to the head of the other firm's conviction of fraud.[7]

Page is CEO of LifeGuide Partners and regularly counsels seniors and the severely ill about retirement and financial issues.[2] He created a longevity calculator and works with clients to combat so-called financial toxicity, the economic burden that often accompanies a severe or terminal diagnosis.[2][8]

Other activities[edit]

Since 2011, Page has authored a guest blog for The Huffington Post, where he writes about life settlements and financial issues facing seniors and baby boomers.[9] Since 2012 he has appeared frequently on Fox Business Network's Varney & Co., a business news talk show, as a guest expert on insurance and life settlement issues.[10] He has also been interviewed as an insurance settlement industry expert by the New York Times Magazine,[11] the Wall Street Journal,[1][12] and others. He is the author of It's Never Too Late: Getting Older, Wiser, and Worry Free in Our Golden Years.[13] During the 2020 Coronavirus pandemic, syndicated “The ListTV” television show featured him and retirement tips during this economic downturn.[14]


  1. 1.0 1.1 1.2 1.3 1.4 Blackmon, Douglas A. (July 29, 1999). "Lost Benefits". Wall Street Journal.
  2. 2.0 2.1 2.2 Page, Scott. "When talking to your doctor about care, cost should be part of the conversation". baltimoresun.com. Retrieved 2019-10-30.
  3. "Wm. Scott Page: President and CEO". The Lifeline Program. Retrieved August 1, 2013.
  4. 4.0 4.1 Stieghorst, Tom; Hillman, Leslie; Fins, Antonio (July 30, 1999). "Investigators Target 2 Firms". South Florida Sun Sentinel. Fort Lauderdale. Retrieved August 1, 2013.
  5. 5.0 5.1 5.2 5.3 Ellerson, Amy (March 24, 1997). "Ill Friend Was Spark For Insurance Buy-Outs". Miami Herald. Retrieved August 1, 2013.
  6. 6.0 6.1 6.2 Royse, David (August 4, 1999). "FRAUD ALLEGED FOR 'DEATH' INVESTORS". Associated Press. Retrieved August 1, 2013.
  7. "Viatical scheme operator sentenced to 55 years". Boca Raton News. Associated Press. December 13, 2000. Retrieved August 29, 2013.
  8. "Scott Page can tell you how long you'll live". www.bizjournals.com. Retrieved 2019-10-30. Unknown parameter |url-status= ignored (help)
  9. "Wm. Scott Page". The Huffington Post. Retrieved August 1, 2013.
  10. "Search: Scott Page". Fox Business. Retrieved August 1, 2013.
  11. Vlahos, James (August 10, 2012). "Are You Worth More Dead Than Alive?". New York Times Magazine. Retrieved August 6, 2013.
  12. Greene, Kelly (June 16, 2013). "States Ease Use of Life Policies for Elder Care". Wall Street Journal. Retrieved August 6, 2013.
  13. Page, Scott (February 2, 2016). It's Never Too Late: Getting Older, Wiser, and Worry Free in Our Golden Years. ISBN 978-1630476236. Search this book on Amazon.com Logo.png
  14. https://www.thelisttv.com/the-list/retiring-during-a-pandemic-4-27-20/

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