Zakazukha
Zakazukha (заказуха) is a Russian word for the paying of money (or the offering of other goods) to ensure usually favourable media coverage for a person or thing.[1] In English this is frequently called "cash for coverage"[2] though the Russian may be translated as "paid-for news".[3]
History[edit]
The use of zakazukha became popular in Russia in the 1990s, when articles praising or smearing a person or organisation would be ordered by an interested party.[4] This became a significant source of revenue for newspapers at the time and even allowed some papers to avoid bankruptcy.[5]
Prices[edit]
In 1997 a journalist for Obshchaya gazeta, a Moscow weekly, published prices for zakazukha:
"Izvestiya: $2,500 for three typed pages; Moskovskii komsomolets: $2,500 for two pages; Komsomolskaya pravda: $2,000 for two pages; Kommersant-daily: $1,000-$1,200 per page; Moskovskaya pravda: $300-$450 per one page; Vechernaya Moskva: $300 per page. "In case inaccuracies are found, please correct us," the author coyly concluded."[5]
References[edit]
- ↑ Obama and Clinton to Moscow by Spring? Or Kremlin Zakazukha?, therussiamonitor.com
- ↑ ZAKAZUKHA! RUSSIA LEADS THE WAY IN ‘CASH FOR COVERAGE‘ LEAGUE, journalistpresslounge.com
- ↑ Lebedev's tangled web, opendemocracy.net
- ↑ Beware pokazukhas and zakazukhas in Russian media, BBC
- ↑ 5.0 5.1 The Anatomy of Zakazukha, tol.org
External links[edit]
- The Anatomy of Zakazukha, tol.org: analysis of phenomenon with terminology
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