Zemanta
| File:Zemanta-logo.png | |
| Developer(s) | Zemanta, Inc. |
|---|---|
| Initial release | March 26, 2008 |
| Engine | |
| Operating system | Cross-platform |
| Website | www |
Search Zemanta on Amazon.
Zemanta is a private company whose main product is an enterprise platform for content marketing. Its Zemanta One platform utilizes real-time bidding (RTB) to help brands, trade desks and digital agencies promote marketing content to global audiences. Zemanta has headquarters in New York City and Ljubljana, Slovenia.[1][2]. The company has been bought by Outbrain in July 2017, but continues to operate under its own brand[3].
Financing[edit]
Venture funded by Eden Ventures, Union Square Ventures and T.A.G. The Accelerator Group.
History[edit]
The company first launched in 2007 after being chosen as a winner of Seedcamp 2007. Zemanta's original technology focused on the semantic web, developing a content and links suggestion plugin for publishers, bloggers and other content creators.[1] It suggested links to context-relevant articles. It also suggested images found on the internet that are context relevant, as well as keywords, and tags. The suggestions are delivered to the users through a point and click interface. Zemanta launched its Content DSP, Zemanta One, in spring 2014.
See also[edit]
References[edit]
- ↑ Zemanta, a Slovenian Start-Up's Tale Archived October 31, 2009, at the Wayback Machine, Businessweek, 2009
- ↑ Zemanta, for Snazzier Blogs Archived May 12, 2009, at the Wayback Machine
- ↑ Shields, Ronan (July 25, 2017). "More consolidation in adtech as Outbrain buys Zemanta to build out programmatic native". The Drum. Retrieved August 4, 2017.
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