Zuru
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| Private | |
| ISIN | 🆔 |
| Industry | Toys |
| Founded 📆 | 2003 |
| Founder 👔 | Nick Mowbray |
| Headquarters 🏙️ | Hong Kong, China |
Area served 🗺️ | |
| Brands | Bunch O Balloons X-Shot Rainbocorns Mini Brands Robo Alive Smashers 5 Surprise Pets Alive |
| Members | |
Number of employees | |
| 🌐 Website | https://zuru.com/ |
| 📇 Address | |
| 📞 telephone | |
Zuru is a Chinese toy company that manufactures different brands of toys. They are operating three main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
History
When Mowbray was twelve in 1997, he designed and created a hot air balloon model kit that won first place in a national science fair in New Zealand. Mowbray's kit soon became popular and started his first mini business of delivering hot balloon kits door to door with his brother, Mat. They sold their kits throughout high school and eventually decided to attend university. However, they returned to delivering kits after spending one year in university. [1]
In 2003, Mowbray moved to Hong Kong from New Zealand and started his first toy factory at age 18 with his brother in Guangzhou, China with a $20,000 loan from his parents, which they used to buy an injection molding machine. When the Mowbray brothers arrived in Hong Kong, they unfortunately could not afford a hotel to stay in for the night. Mowbray explains their experience that sleeping in bushes with mosquitoes attacking was very unpleasant.[1] Soon after, they found out they could not start their business because they did not have any experience managing and controlling a business, couldn't communicate with their local area, and did not have knowledge of intellectual property legislation.[2]
After 2 years, their sister Anna helped them in their business. Their original company's trade name was Guru, but changed to ZURU as Guru had been trademarked by a different company.
Brands
Zuru created a variety of brands throughout the years for children of any age, for education, fun, and interest, including X-Shot, Bunch O Balloons, 5 Surprise Mini brands, X-Shot Water, Rainbocorn, and Snackles. They have also partnered with The Walt Disney Company[3] and other companies.
Sustainability
Zuru has been working hard to find a better way for their toy products to be recyclable and reusable. As of 2019, Bunch O Balloons itself and the stem’s rubber material had changed to recyclable natural rubber latex and its packaging is recyclable too. The company also partnered with TerraCycle[4]
Recognition
In 2022, Crazy Bunch O Balloons by Zuru won the Outdoor Toy of the Year award.[5]
References
- ↑ 1.0 1.1 Mega, Laurie (December 16, 2022). "Nick Mowbray Believes Entrepreneurs Can't Lose". Foundr. Retrieved January 22, 2024.
- ↑ Harrison, Virginia (16 December 2019). "How a university dropout built a toy empire". BBC News. Retrieved January 2, 2024.
- ↑ "Zuru Collaborates with Disney on Mini Brands"|License Global, Retrieved December 21, 2023,
- ↑ "How Zuru plans to save the future" PR Newswire , Retrieved January 5, 2024
- ↑ "2022 Toy of the Year Award Winners"| Toy Association, Retrieved December 31, 2023
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