{{AFC comment|1=References to show notability must meet [[WP:ORGCRIT]]. The references used here are routine announcements and do not meet that threshold. [[User:CNMall41|CNMall41]] ([[User talk:CNMall41|talk]]) 18:04, 26 April 2024 (UTC)}}
{{AFC submission|d|corp|u=Mikkei|ns=118|decliner=Rich Smith|declinets=20200703123329|ts=20200703035028}} <!-- Do not remove this line! -->
{{AFC comment|1=A lot of the references are trivial coverage which do nothing to establish notability. Please see [[WP:CORPDEPTH]] - [[User:Rich_Smith|<kbd style="color: Red;">Rich</kbd>]]<sup>[[User talk:Rich_Smith|T]]|[[Special:Contributions/Rich_Smith|C]]|[[Special:EmailUser/Rich_Smith|E-Mail]]</sup> 12:33, 3 July 2020 (UTC)}}
'''UserTesting, Inc.''' is an US [[technology company]] based in [[San Francisco]], [[California]]. The company was founded by Dave Garr and Darrell Benatar.<ref>{{cite web|url=https://www.crunchbase.com/organization/usertesting-com|publisher=[[Crunchbase]]|title=UserTesting on Crunchbase|access-date=2020-07-03}}</ref> The company is currently led by [[CEO]] Andy MacMillan.<ref>{{cite web |url=https://www.usertesting.com/about-us/press/press-releases/usertesting-doubles-revenue-and-hires-andy-macmillan-as-ceo |title=UserTesting Doubles Revenue and Hires Andy MacMillan as CEO to Meet Customer Demand|date=2018-05-16 |publisher=UserTesting |access-date=2020-06-12|last=Moebius |first=Jennifer }}</ref> Its core product, dubbed a "Human Insight Platform", is a [[usability testing]] tool that is claimed to provide on-demand insight into website behavior and [[user experience]]. [[Subsidiaries]] of the company include acquired technology [[startups]] Teston<ref name="TestonYahoo"/>, Truthlab Technologies<ref name="TruthlabDestinationCRM"/>, and UserMuse<ref name="UserMuseBloomberg"/>.
== History ==
UserTesting was established in 2007 by founders Dave Garr and Darrell Benatar. The idea for the company is attributed to Garr who, during his tenure at [[Apple]], was inspired by the [[out-of-box experience]] group.<ref>{{cite web |url=https://www.youtube.com/watch?v=13753peTQAE |title=Why I founded UserTesting: Interview with Dave Garr |date=2020-05-21 |publisher=YouTube |access-date=2020-06-12|last=Garr |first=Dave }}</ref> At Apple, this group recorded and analyzed the experience of customers when opening new [[Macintosh computers]]. As Garr transitioned away from hardware and into web-based roles following his departure from Apple, he felt a need for a way to acquire similar feedback and customer insight about the [[end-users]] of web-based products. Garr proposed the idea to Darell Benatar and the two partnered to create the company. In 2015, after raising three rounds of venture financing, the company expanded into mobile testing by developing and launching mobile and tablet device recording software.<ref>{{cite web |url=https://venturebeat.com/2015/01/28/usertesting-lands-45-5m-to-reveal-why-users-do-the-things-they-do/ |title=UserTesting lands $45.5M to reveal why users do the things they do |date=2015-01-28 |publisher=VentureBeat |access-date=2020-07-03|last=Levine |first=Barry }}</ref>
In addition to the company's San Francisco offices, UserTesting opened a European headquarters in July 2019 in [[Edinburgh]].<ref>{{cite web |url=https://apnews.com/2ec871d01e9d44eda3b1057d54a20477 |title=European Demand for Human Insights Continues to Grow; UserTesting Triples the Size of Its EMEA HQ in Its First Quarter With Large Engineering Investment |date=2019-11-14 |publisher=AP News |access-date=2020-06-12|last=Halcon |first=Chris }}</ref>
UserTesting currently employs 746, largely out of its San Francisco, CA headquarters.<ref name="pitchbook"/> As of 2020, the company grew to a revenue run rate of $84 million.<ref>{{cite web |url=https://www.youtube.com/watch?v=w2SyLfrZlT4 |title=UserTesting CEO Andy MacMillan: Grabs $100m Series F w/ $84m Revenues While World Virus Panics |date=2020-03-22 |publisher=YouTube |access-date=2020-06-12|last=Latka |first=Nathan }}</ref> That same year, the company was named to the [[Financial Times]]' Fastest Growing Companies.<ref>{{cite web |url=https://www.ft.com/americas-fastest-growing-companies-2020 |title=Financial Times ranking: the Americas’ fastest-growing companies |date= |publisher=Financial Times |access-date=2020-06-12}}</ref>
In July of 2020, UserTesting published a report in which [[ Apple TV+]] received the lowest overall experience score of the major [[streaming service provider|streaming service providers]], citing a lack of new content uploaded to the service.<ref>{{cite web |url=https://www.cultofmac.com/718231/apple-tv-lowest-overall-experience-score/ |title=Apple TV+ has lowest overall experience score of major streaming services |date=2020-07-24 |publisher=Cult of Mac |access-date=2020-08-03|last=Dormehl |first=Luke }}</ref>
=== Investors and funding ===
UserTesting's growth has been funded, in part, by [[investors]] across multiple [[venture capital]] financing rounds. Lead investors have included the venture capital firm, [[Accel]] (formerly known as Accel Partners), [[Insight Partners]] (formerly, Insight Venture Partners), and Kern Whelan Capital.<ref>{{cite web |url=https://mergr.com/kern-whelan-capital-invests-in-user-testing |title=Kern Whelan Capital Invests In User Testing
As of March 2020, UserTesting has received a cumulative $148.5 million in venture funding. The latest Series F [[venture round]] — led by Insight Partners, with participation from existing investors Accel, OpenView, and Greenspring — accounts for $100M.<ref>{{cite web |url=https://www.insightpartners.com/about-us/news-press/usertesting-announces-100m-funding-round/ |title=UserTesting Announces $100M Funding Round |date=2020-03-19 |publisher=Insight Partners |access-date=2020-06-12}}</ref><ref>{{cite web |url=https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/pe-firm-insight-leads-100m-funding-round-for-usertesting-57674773 |title=PE firm Insight leads $100M funding round for UserTesting |date=2020-03-20 |publisher=S&P Global |access-date=2020-06-12|last=Fakhir |first=Dawood }}</ref>
==== Funding rounds ====
'''UserTesting''' is a technology company based in [[San Francisco]], California, that provides a user research platform.
* Series B in September 2012 for $3,000,000 led by Kern Whelan Capital.<ref>{{cite web |url=https://techcrunch.com/2012/09/06/usertesting-3m/ |title=UserTesting Picks Up $3M To Bring Usability Testing To Mobile Apps And Abroad |date=2012-09-06 |publisher=Tech Crunch |access-date=2020-06-12|last=Cutler |first=Kim-Mai }}</ref>
* Series C in January 2015 for $45,500,000 led by Accel.<ref name="SeriesCTechCrunch">{{cite web |url=https://techcrunch.com/2015/01/28/accel-chooses-a-and-b-with-usertestings-45-5-million-round/ |title=Accel Chooses "A" And "B" With UserTesting's $45.5 Million Round |date=2015-01-28 |publisher=Tech Crunch |access-date=2020-06-12|last=Shieber |first=Jonathan }}</ref><ref>{{cite web |url=https://openviewpartners.com/blog/usertesting-user-experience-testing-at-scale/ |title=UserTesting: Answering “Why?” at Scale |date=2015-01-28 |publisher=Open View Partners |access-date=2020-06-12|last=Craven |first=Mackey }}</ref><ref>{{cite web |url=https://talent4boards.com/usertesting-announces-kobie-fuller-board-securing-45-5m-series-c-financing-led-accel-partners/ |title=UserTesting announces Kobie Fuller to its Board after securing $45.5m Series C financing led by Accel Partners |date=2015-01-28 |publisher=Talent4boards |access-date=2020-06-12}}</ref><ref>{{cite web |url=https://www.bizjournals.com/sanjose/blog/techflash/2015/01/usertesting-calls-45-5m-accel-led-funding-last-it.html |title=UserTesting calls $45.5M Accel-led funding last it will ever need |date=2015-01-28 |publisher=Biz Journals |access-date=2020-06-12|last=Schubarth |first=Cromwell }}</ref><ref>{{cite web |url=https://www.forbes.com/sites/georgeanders/2015/01/28/usertesting-which-x-rays-30000-sites-raises-45-million-via-accel-group/#1737b6d05c32 |title=UserTesting, Which X-Rays 30,000 Sites, Raises $45.5 Million Via Accel |date=2015-01-28 |publisher=Forbes |access-date=2020-06-12|last=Anders |first=George }}</ref><ref>{{cite web |url=https://xconomy.com/san-francisco/2015/01/28/usertesting-adds-new-software-after-45-5m-investment/ |title=UserTesting Adds New Software After $45.5M Investment |date=2015-01-28 |publisher=Xconomy |access-date=2020-06-12|last=Holley |first=David }}</ref>
* Series F in March 2020 for $100,000,000 led by Insight Partners.<ref>{{cite web |url=https://pulse2.com/usertesting-100-million-funding/ |title=UserTesting Raises $100 Million To Help Organizations Deliver Better Customer Experiences |date=2020-03-20 |publisher=Pulse 2.0 |access-date=2020-06-12|last=Anderson |first=Dan }}</ref><ref>{{cite web |url=https://siliconangle.com/2020/03/19/insight-partners-leads-100m-round-user-feedback-startup-usertesting/ |title=Insight Partners leads $100M round for user feedback startup UserTesting |date=2020-03-19 |publisher=Sillicon Angle |access-date=2020-06-12|last=Deutscher |first=Maria }}</ref><ref>{{cite web |url=https://venturebeat.com/2020/03/19/usertesting-raises-100-million-to-grow-its-on-demand-user-feedback-platform-globally/ |title=UserTesting raises $100 million to grow its on-demand user feedback platform globally |date=2020-03-19 |publisher=VentureBeat |access-date=2020-06-12}}</ref><ref>{{cite web |url=https://www.analyzemarkets.com/en/intelligence/sf-based-human-insights-platform-usertesting-raises-usd-mn-equity-acquires-norway-s-teston |title=SF-based Human Insights Platform UserTesting Raises USD 100mn Equity; Acquires Norway's Teston |date=2020-03-19 |publisher=AnalyzeMarkets |access-date=2020-06-12}}</ref>
=== Founders and key management ===
==History==
* '''Dave Garr''': In addition to co-founding the company, Garr serves as its [[Senior Vice President]] of Customer Experience.
UserTesting was founded in 2007.<ref>{{cite web | url=https://www.cbinsights.com/company/usertesting | title=UserTesting - Products, Competitors, Financials, Employees, Headquarters Locations }}</ref> The company initially gathered usability feedback about websites, paying users to complete online tasks while recording their on-screen actions and voice. They would use this information to rate the usability of the website. Users were also assessed on how helpful their feedback was towards future product development.<ref name=Tech>{{Cite web|url=https://techcrunch.com/2012/09/06/usertesting-3m/|title=UserTesting Picks Up $3M To Bring Usability Testing To Mobile Apps And Abroad|first=Kim-Mai|last=Cutler|date=September 6, 2012}}</ref>
* '''Darrell Benatar''': Benatar served as the CEO of UserTesting from 2008 until May 2018. Benatar now serves as the Executive Chairman of UserTesting's [[board of directors]].<ref>{{cite web |url=http://www.mrweb.com/drno/news26239.htm |title=New CEO for Fast-Growing UserTesting |date=2018-05-22 |publisher=MrWeb |access-date=2020-07-03|last=Crowther |first=Mel }}</ref>
* '''Andy MacMillan''': UserTesting's current CEO. Formerly, CEO of [[Act-On Software]], [[Chief operating officer|COO]] of Products at [[Salesforce]] and Vice President of Product Management at [[Oracle]].
* '''Michelle Huff''': UserTesting's [[Chief Marketing Officer]]. Formerly, CMO at Act-On Software, VP of [[Data.com]] (a subsidiary of Salesforce).
=== Acquisitions ===
In 2019 the company acquired TruthLab, and in March of 2022, UserTesting acquired Norway-based Teston.<ref>{{Cite web|url=https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/UserTesting-Acquires-TruthLab-134942.aspx|title=UserTesting Acquires TruthLab|website=www.destinationcrm.com}}</ref><ref name="Vent">{{Cite web|url=https://venturebeat.com/business/usertesting-raises-100-million-to-grow-its-on-demand-user-feedback-platform-globally/|title=UserTesting raises $100 million to grow its on-demand user feedback platform globally | VentureBeat|date=19 March 2020 }}</ref> Also in 2020, UserTesting was named one of the 500 fastest growing companies in the United States by the ''[[Financial Times]]''.<ref>{{Cite news|url=https://www.ft.com/americas-fastest-growing-companies-2020|title=FT ranking: the Americas' fastest-growing companies|date=April 6, 2020}}</ref>
* '''Teston''': A Norway-based technology company that developed another usability testing platform, Teston was acquired in March 2020 for an undisclosed sum.<ref name="TestonYahoo">{{cite web |url=https://finance.yahoo.com/news/usertesting-continues-commitment-bringing-human-120000770.html |title=UserTesting Continues Its Commitment to Bringing Human Insights to European Businesses With Acquisition of Teston |date=2020-03-19 |publisher=Yahoo! Finance |access-date=2020-06-12}}</ref><ref>{{cite web |url=https://www.martechadvisor.com/news/customer-experience-2/usertesting-raises-100m-announces-acquisition-of-teston/ |title=UserTesting Raises $100M; Announces Acquisition of Teston |date=2020-03-20 |publisher=MTA Martech Advisor |access-date=2020-06-12|last=Dusane |first=Ameya }}</ref>
* '''Truthlab Technologies''': A US company acquired in October 2019 for an undisclosed amount. Truthlab's technology analyzed video of usability testing sessions using machine learning.<ref name="TruthlabDestinationCRM">{{cite web |url=https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/UserTesting-Acquires-TruthLab-134942.aspx |title=UserTesting Acquires TruthLab |date=2019-10-30 |publisher=Destination CRM |access-date=2020-06-12}}</ref><ref>{{cite web |url=https://www.martechadvisor.com/news/machine-learning-ai/usertesting-acquires-truthlab-to-help-customers-surface-key-insights-quicker/ |title=UserTesting Acquires Truthlab to Help Customers Surface Key Insights Quicker |date=2019-10-31 |publisher=MTA Martech Advisor |access-date=2020-06-12|last=Dusane |first=Ameya }}</ref><ref>{{cite web |url=https://www.mediapost.com/publications/article/342682/usertesting-acquires-truthlab.html |title=UserTesting Acquires Truthlab |date=2019-10-30 |publisher=MediaPost |access-date=2020-06-12|last=Schultz |first=Ray }}</ref>
* '''UserMuse''': A US company focused on the recruitment of test audiences was acquired in January of 2019 for an undisclosed amount.<ref name="UserMuseBloomberg">{{cite web |url=https://www.bloomberg.com/press-releases/2019-01-24/usertesting-acquires-market-research-company-usermuse |title=UserTesting Acquires Market Research Company UserMuse |date=2019-01-24 |publisher=Bloomberg |access-date=2020-06-12|last=Halcon |first=Chris }}</ref><ref>{{cite web |url=https://www.businesswire.com/news/home/20190124005170/en/UserTesting-Acquires-Market-Research-Company-UserMuse |title=UserTesting Acquires Market Research Company UserMuse |date=2019-01-24 |publisher=Businesswire |access-date=2020-06-12|last=Halcon |first=Chris }}</ref>
==Products and services==
The company’s [[IPO]] went public on November 17, 2021.<ref>https://www.bizjournals.com/sanjose/news/2021/11/17/usertesting-raises-140m-in-downsized-ipo.html</ref> In 2022 the company was sold to a private equity firm for $1.3 billion.<ref>{{Cite web|url=https://techcrunch.com/2022/10/27/the-usertesting-sale-to-private-equity-is-bad-news-for-unicorns/|title=The UserTesting sale to private equity is bad news for unicorns|first=Alex|last=Wilhelm|date=October 27, 2022}}</ref> In 2023 the company launched a set of generative AI features within its core platform.<ref>{{Cite web|url=https://venturebeat.com/ai/usertesting-expands-platform-with-generative-ai-to-scale-human-insights/|title=UserTesting expands platform with generative AI to scale human insights | VentureBeat|date=29 August 2023 }}</ref>
UserTesting's core product is its "Human Insight Platform", a [[platform as a service]] that claims to provide the company's customers with the ability to source user feedback on an on-demand basis. Feedback is collected from an "online panel of over 1 million testers".<ref name="wired">{{cite web |url=https://www.wired.com/2015/01/startup-helps-companies-fix-user-experience-problems/ |title=The Startup That Helps Companies Fix Their User Experience Problems |date=2015-01-28 |publisher=Wired |access-date=2020-07-03|last=Alba |first=Davey }}</ref> The platform allows for the creation of [[usability testing|user studies]] focused on website and [[application software|app design]], [[mobile-device testing]], [[card sorting]], [[information architecture]] testing, [[marketing research]], concept and [[prototype]] validation, and [[A/B testing]]. As it relates to user study participants, [[The New York Times]] reported in 2018 that "the pay is $10 per test, and it involves visiting a website, completing some tasks, then recording your feedback about the user experience" while also noting that recordings of user interactions are [[encrypted]] using [[Secure Sockets Layer|SSL]] technology.<ref>{{cite web |url=https://www.nytimes.com/2018/02/13/smarter-living/cash-back-apps.html |title=4 Free Apps That Can Earn You Extra Cash |date=2018-02-08 |publisher=The New York Times |access-date=2020-07-03|last=Wong |first=Kristen }}</ref>
== References ==
==Testers==
{{Reflist}}
The UserTesting network of testers complete approximately 1.5 million sessions annually.<ref name=Vent /> As a result of the merger with UserZoom, the company also has registered users to test via UserZoom.<ref>{{Cite web|url=https://sdtimes.com/software-development/usertesting-announces-friction-testing-capability/|title=UserTesting announces friction testing capability|first=Jakub|last=Lewkowicz|date=April 12, 2023}}</ref>
== External links ==
==Funding==
* Official website at [https://www.usertesting.com www.usertesting.com]
By 2012 the company had attracted $3 million in funding.<ref name=Tech /> In 2015 it received a funding round of $45.5 million.<ref name=F>{{Cite web|url=https://techcrunch.com/2015/01/28/accel-chooses-a-and-b-with-usertestings-45-5-million-round/|title=Accel Chooses "A" And "B" With UserTesting's $45.5 Million Round|first=Jonathan|last=Shieber|date=January 28, 2015}}</ref> In 2020 the company added another $100 million in funding. <ref name="Vent"/> It has also received government funding from institutions, such as [[Scottish Enterprise]].<ref>{{Cite news|url=https://www.bbc.com/news/uk-scotland-scotland-business-54919414|title=Jobs boost for Scotland's technology sector|date=November 17, 2020|via=www.bbc.com}}</ref>
<!--- Categories --->
==References==
[[:Category:2007 establishments in California]]
<references />
[[:Category:Software companies based in the San Francisco Bay Area]]
[[:Category:Companies based in San Francisco]]
[[:Category:Software testing tools]]
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Latest revision as of 02:02, 21 April 2026
UserTesting is a technology company based in San Francisco, California, that provides a user research platform.
UserTesting was founded in 2007.[1] The company initially gathered usability feedback about websites, paying users to complete online tasks while recording their on-screen actions and voice. They would use this information to rate the usability of the website. Users were also assessed on how helpful their feedback was towards future product development.[2]
In 2019 the company acquired TruthLab, and in March of 2022, UserTesting acquired Norway-based Teston.[3][4] Also in 2020, UserTesting was named one of the 500 fastest growing companies in the United States by the Financial Times.[5]
The company’s IPO went public on November 17, 2021.[6] In 2022 the company was sold to a private equity firm for $1.3 billion.[7] In 2023 the company launched a set of generative AI features within its core platform.[8]
Testers
The UserTesting network of testers complete approximately 1.5 million sessions annually.[4] As a result of the merger with UserZoom, the company also has registered users to test via UserZoom.[9]
Funding
By 2012 the company had attracted $3 million in funding.[2] In 2015 it received a funding round of $45.5 million.[10] In 2020 the company added another $100 million in funding. [4] It has also received government funding from institutions, such as Scottish Enterprise.[11]
