3D Commerce
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| Working group | |
| ISIN | 🆔 |
| Founded 📆 | 2019 |
| Founder 👔 | |
Area served 🗺️ | |
Key people | Neil Trevett Shrenik Sadalgi |
| Services | Certification, open standards development, guidelines publication |
| Members | |
Number of employees | |
| Parent | Khronos Group |
| 🌐 Website | {{URL|example.com|optional display text}} |
| 📇 Address | |
| 📞 telephone | |
3D Commerce is a working group that creates and maintains universal guidelines, standards and certifications for 3D content creation and distribution in e-commerce.[1][2] Formed by and operating under the Khronos Group, it is focused on four main areas: real-time asset creation guidelines for 3D content developers, structured metadata guidelines, product configuration guidelines, and viewer validation standards and certification.[1] The guidelines provide recommended practices for publishing 3D assets on desktop, mobile, augmented reality (AR) and virtual reality (VR) platforms.[2][3]
History[edit]
Digital 3D models are used in e-commerce to allow customers to view products from a variety of angles, to zoom in and out, and to see what the product will look like in their homes.[3] Photorealistic 3D imagery is said to have been pioneered by IKEA in 2005 for use in their catalogues.[4] IKEA launched its 3D Place app in 2017, allowing customers to virtually try their products in their homes.[5]
An exploratory group was formed by Khronos in April 2019, bringing together retail, manufacturing, and tech companies to explore how open standards could help make 3D content creation and distribution more streamlined for the purposes of e-commerce.[6][7] It became a working group in July 2019, made up of 70 companies,[5] such as IKEA, Amazon, Wayfair, Target, Google, Microsoft, Adobe, Meta, Samsung, Sony, Intel, LG, and Nvidia.[2][3][8] The group is chaired by Shrenik Sadalgi, director of R&D at Wayfair Next.[2][4]
Guidelines[edit]
3D Commerce released a summary of its asset creation guidelines in July 2020.[2] Topics covered include file formats, coordinating systems, geometry, materials, textures, lighting, and publishing targets.[1] In October 2020, the working group released the first version of its asset creation guidelines.[3] 3D images can be composed of hundreds of different interconnected files, and need to show both the physical form and texture of the object, and must interact with dynamic light as it is rotated by the viewer.[2] The guidelines focus on creating a recognized format for 3D images, and to improve the speed in creating 3D images, so that they can be viewed realistically and consistently on a variety of platforms with differing requirements.[2][3]
Standards and certification[edit]
The group incorporates standards such as glTF for transmission of photorealistic 3D assets; WebGL for interactive 3D applications on the Internet; Vulkan for interactive 3D graphics such as AR and VR; OpenXR for enabling AR and VR across platforms; and OpenVX for vision processing and inferencing in AR and scanning.[4] In June 2021, the 3D Commerce viewer certification program was launched, enabling 3D viewers to demonstrate they can accurately and reliably display 3D products using the glTF file format.[8]
See also[edit]
References[edit]
- ↑ 1.0 1.1 1.2 "Industry group seeks standardization of 3D commerce assets". Chain Store Age. 17 August 2020. Retrieved 10 November 2021.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 "How 3D Standards Will Simplify Image Creation And Usage In Retail". Retail Touch Points. 19 August 2020. Retrieved 10 November 2021.
- ↑ 3.0 3.1 3.2 3.3 3.4 "Creating the standards for a 3D marketplace". Develop 3D. 30 November 2020. Retrieved 10 November 2021.
- ↑ 4.0 4.1 4.2 "Think 3D". Leading Print. 20 July 2020. Retrieved 10 November 2021.
- ↑ 5.0 5.1 "Technology: The importance of 3D standardization". Furniture Today. 4 November 2019. Retrieved 10 November 2021.
- ↑ "Khronos and major retailers partner on universal 3D objects for AR and VR". Venture Beat. 25 April 2019. Retrieved 10 November 2021.
- ↑ "Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines". MarTechSeries. 24 April 2019. Retrieved 10 November 2021.
- ↑ 8.0 8.1 "Khronos launches certification for 3D-animated online shopping". Venture Beat. 9 June 2021. Retrieved 10 November 2021.
External links[edit]
This article "3D Commerce" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:3D Commerce. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
