Nreal
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| Private | |
| ISIN | 🆔 |
| Industry | Augmented reality |
| Founded 📆 | January 2017 in Beijing, China. |
| Founders 👔 |
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| Headquarters 🏙️ | , , China |
Area served 🗺️ | Worldwide |
Key people |
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| Products 📟 |
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| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Nreal is a Chinese startup company in Beijing founded by Chi Xu and Bing Xiao in January 2017. The company specializes in developing consumer-facing Mixed Reality glasses.[1] The company has raised $31 million and later $40 million from a list of investors including China Everbright Limited New Economy Fund, China Growth Capital(CGC), Shunwei Capital, iQIYI, APlus, and Siasun.[2][3]
In February 2019, Nreal Light partnered with Qualcomm and LG Uplus in Mobile World Congress (MWC) 2019.[4] In May 2019, the company partnered with more global Telcos including China Mobile, China Telecom, China Unicom, EE Limited, KDDI, KT Corporation, Softbank Corp. and Swisscom.[5] In June 2019, the company announced its strategic cooperation with ZTE.[6]
In October 2019, the company partnered with China Unicom.[7] On November 22 2019, the Nreal Light trial service was available through LG Uplus in South Korea.[8] In December 2019, the company partnered with T-Mobile's parent company Deutsche Telekom.[9]
In April 2020, the company announced the opening of a new optics factory in Wuxi, China, rising year end production to approach one million units.[10]
In August 2020, the company launched in South Korea with LG Uplus. In December 2020, the company launched in Japan with KDDI.[11][12]
History[edit]
In January 2017, Nreal was founded by Chi Xu and Bing Xiao in Beijing, China. The company has raised $31 million and later $40 million from a list of investors including China Everbright Limited New Economy Fund, China Growth Capital(CGC), Shunwei Capital, iQIYI, APlus, and Siasun. The Series A Round funding will be used for Research and development, team expansion and its ongoing operations.[2][3]
On January 7, 2019, Nreal Light was revealed in the Consumer Electronics Show 2019 and was honoured as one of the best wearable techs and was awarded the Best Startup.[13] [14]
In February 2019, Nreal Light partnered with Qualcomm and LG Uplus in Mobile World Congress (MWC) 2019.[4] In May 2019,the company partnered with more global Telcos including China Mobile, China Telecom, China Unicom, EE Limited, KDDI, KT Corporation, Softbank Corp. and Swisscom.[5] The company then revealed prices, specs and a launching timeframe for the Consumer Kit and Developer Kit.[15][16][17]
In June 2019, the company announced its strategic cooperation with ZTE.[6]
In July 2019, the company launched NRSDK 1.0 Beta in Unity including features of spatial computing, optimized rendering, multi-modal interactions, developer tools and 3rd party SDK integration, enabling developers to start creating without hardware.[18]
In October 2019, the company partnered with China Unicom. [7] On November 22 2019, the Nreal Light trial service was available through LG Uplus in South Korea.[8] In December 2019, the company partnered with T-Mobile's parent company Deutsche Telekom.[9]
In January 2020, the company was awarded the 2020 CES awards: Tom's Hardware Award, Best Mixed Reality and Android Central: Best of CES 2020.[19][20] The company also introduced Nebula, a user interface to control the applications in Nreal Light and partnered with 7invensun to add eye tracking as a user interaction.[21][22][23][24]
In January 2020, the company's first consumer product, Nreal Light, won iF Product Design Award.[25]
In Feb 2020, the company partnered with Spatial to bring holographic avatars to virtual workspaces on Nreal Light.[26] In March 2020,the company partnered with Clayair to bring hand tracking to consumers.[27]
In April 2020, the company announced the opening of a new optics factory in Wuxi, China, boosting year end production to approach one million units.[10]
On May 18, 2020, the company revealed multiplayer mode allowing multiple headset wearers see and interact with one another inside a shared mixed reality environment. Furthermore, the company partnered with Hubraum, Deutsche Telekom’s incubator, to launch a developer program. The company's SDK will add WebXR, enabling web applications to properly display content through Nreal Light late in 2020.[28]
On August 11, 2020, the company partnered with LG U+ to bring the Nreal Light to consumers as a standalone device with the Galaxy Note 20 or LG Velvet.
In August 2020, the company launched in South Korea with LG Uplus. In December 2020, the company launched in Japan with KDDI.[11][12] Furthermore, the company continued global expansion in 2021. They announced their launch in Europe with Vodafone and Deutsche Telekom, and their launch in the United States.[29]
Products[edit]
Nreal Light[edit]
On January 7, 2019, the company introduced its first product, Nreal Light, in the Consumer Electronics Show (CES) 2019, featuring two cameras of 1080p resolution display with a 52-degree field of view.[1] The glasses can be tethered to smartphones powered by the Snapdragon 855 or above with a USB-C port, phone is the 3DOF controller with glasses supporting full spatial computing.[16][30][17]
Nreal Light Developer Kit[edit]
On May 30, 2019, the company introduced Nreal Light developer kit, which includes a pair of Nreal Light, a 3DoF wireless controller and a computing unit. Later on, Nreal released NRSDK 1.0 featuring Spatial Computing, Multi-model interactions and Real-time Rendering. Developers can build and test apps on the Nreal Emulator even without the developer kit.[16] [31]
Nreal Enterprise Edition[edit]
On February 23, 2021, the company introduced an enterprise edition of mixed reality glasses during Mobile World Congress Shanghai 2021. It is an enterprise-focused version of Nreal Light that incorporates a control chip into the headset to ease deployment and maintenance. The form factor will likely be a helmet-like design rather than sunglasses.[32]
References[edit]
- ↑ 1.0 1.1 Liao, Rita. "China's Nreal raises $15M to shrink augmented headsets to size of sunglasses". Techcrunch. Retrieved 9 January 2019.
- ↑ 2.0 2.1 PALLADINO, TOMMY. "Nreal Banks $15 Million in Funding to Produce Fashionable Smartglasses with Plane Detection & Object Recognition". Next Reality. Retrieved 1 September 2019.
- ↑ 3.0 3.1 "Qualcomm-powered Chinese XR startup Nreal raises $40 million". TechCrunch. Retrieved 2021-03-17.
- ↑ 4.0 4.1 Harding, Scharon. "Qualcomm, LG Uplus Partner With Nreal Light to Bring 5G to Mixed Reality". Tom's Hardware. Retrieved 25 February 2019.
- ↑ 5.0 5.1 Mott, Nathaniel. "Nreal Light MR Headset Ships This Year for $499". Tom's Hardware. Retrieved 3 June 2019.
- ↑ 6.0 6.1 "ZTE 5G Terminal Devices Debut at MWC Shanghai 2019". Retrieved 26 June 2019.
- ↑ 7.0 7.1 Horwitz, Jeremy. "Nreal Light AR glasses slip to 2020, but win backing from China Unicom". Venturebeat. Retrieved 17 October 2019.
- ↑ 8.0 8.1 PALLADINO, TOMMY. "Nreal Strikes 5G Partnership with LG Uplus in South Korea, Begins Accepting Pre-Orders for Nreal Light Developer Kit". Next Reality. Retrieved 22 November 2019.
- ↑ 9.0 9.1 PALLADINO, TOMMY. "Nreal Collaborates with Qualcomm & Deutsche Telekom to Build Prototype Enterprise AR App". Next Reality. Retrieved 6 December 2019.
- ↑ 10.0 10.1 Jaehnig, Jon. "MR Glasses by the Million: Nreal to Open New Optics Factory in Wuxi City, China". AR Post. Retrieved 1 April 2020.
- ↑ 11.0 11.1 Fink, Charlie. "Nreal Smartglasses Launch In Japan". Forbes. Retrieved 2021-03-17.
- ↑ 12.0 12.1 "Nreal Launches AR Smart Glasses in Japan". XR Today. 2020-12-07. Retrieved 2021-03-17.
- ↑ Stables, James. "Revealed: Wareable's CES 2019 Top Picks". Wearable. Retrieved 10 January 2019.
- ↑ "Presenting the Best of CES 2019 winners!". Engadget. Retrieved 10 January 2019.
- ↑ Fink, Charlie. "This Week In XR: Leap Sells Cheap, nReal Gets Real, Lenovo Intros AR HMD". Forbes. Retrieved 31 May 2019.
- ↑ 16.0 16.1 16.2 JONNALAGADDA, HARISH. "Nreal Light mixed reality glasses look just like regular sunglasses, cost $499". Androidcentral. Retrieved 30 May 2019.
- ↑ 17.0 17.1 Jansen, Mark. "Nreal Light mixed-reality glasses will release next year for just $499". Yahoo Finance. Retrieved 31 May 2019.
- ↑ Jaehnig, Jon. "MR Technology Company Nreal Launches SDK Beta for Unity Developers". AR Post. Retrieved 23 July 2019.
- ↑ MARTONIK, ANDREW. "Android Central's Best of CES 2020". Android Central. Retrieved 11 January 2020.
- ↑ "Tom's Hardware CES 2020 Awards: Folding Tech & AMD Stand Out in an Odd Year". Tom's Hardware. Retrieved 9 January 2019.
- ↑ Jaehnig, Jon. "Nreal Announces New Partnerships and Capabilities at CES". AR POST. Retrieved 10 January 2020.
- ↑ Horwitz, Jeremy. "Nreal Light gets Nebula 3D augmented reality UI and eye tracking". Venturebeat. Retrieved 6 January 2020.
- ↑ Fink, Charlie. "This Week In XR: The Best At CES". Forbes. Retrieved 10 January 2020.
- ↑ Harding, Scharon. "Nreal Light Mixed Reality Glasses Turned My Favorite Apps Into Massive, Mesmerizing AR". Tom's Hardware. Retrieved 7 January 2020.
- ↑ "Nreal Light / Mixed reality glasses". iF World Design Guide. Retrieved 31 January 2020.
- ↑ Horwitz, Jeremy. "Spatial, Nreal, and 5G carriers team up for holographic collaborative AR". Venturebeat. Retrieved 20 February 2020.
- ↑ Horwitz, Jeremy. "Nreal Light AR glasses add Clay AIR hand tracking, hint at 5G gaming". Venturebeat. Retrieved 6 March 2020.
- ↑ Jaehnig, Jon. "Nreal Announces Dev Kit Bundle, Partnership, and New MR Game". AR Post. Retrieved 22 May 2020.
- ↑ "Chinese mixed reality startup Nreal readies global expansion · TechNode". TechNode. 2021-02-23. Retrieved 2021-03-17.
- ↑ Fink, Charlie. "This Week In XR: Leap Sells Cheap, nReal Gets Real, Lenovo Intros AR HMD". Forbes. Retrieved 31 May 2019.
- ↑ "nreal Announces Highly Anticipated Consumer Availability of nreal light for $499 USD". 30 May 2019. CISION PR Newswire.
- ↑ "Nreal unveils enterprise edition of mixed-reality glasses". VentureBeat. 2021-02-23. Retrieved 2021-03-17.
Further reading[edit]
- Kelion, Leo. "CES 2020: Nreal's mixed reality glasses win over sceptics". BBC NEWS. Retrieved 10 January 2020.
External links[edit]
This article "Nreal" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Nreal. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
