7up Madras Gig
Madras Gig is a joint initiative formed by Sony Music South and Chennai-based post-production facility Knack Studios and sponsored by 7 Up. Launched and backed by composer Anirudh Ravichander, it is an end-to-end live performance platform that offers a singular opportunity to talented bands and independent musicians to showcase their work. It is touted to be an important step in the direction of bringing out the best in regional independent music. Though Knack Studios announced this on June 2017 during its launch, it was revealed officially on early November.[1]
Background[edit]
Facilities[edit]
The platform offers the musicians/bands the facilities to make a first-rate recording, mixing and mastering and a chance to work with world-class technicians and a sprawling music studio to shoot their videos. The same will be mentored by prominent musicians and music directors from the Tamil film industry.[2]
Apart from the space and equipment, the technical team of Knack Studios is also at hand to help the musicians to shoot their live performances (also known as Studio Gigs) at the 15,000 sq.ft. sprawling studio in Radhakrishnan Salai, Mylapore, Chennai. The team will help edit and upload the live performances onto the YouTube channel of Sony Music South ensuring instant success and fame for the bands.[2]
Motive[edit]
Sridhar Subramanian, chief director of Sony Music South, about Madras Gig[1]
Madras Gig season comprises of re-imagined versions of popular songs from the Sony Music catalogue and original content in order to make for a mix of new and familiar content.[1] Each season consisted of six audio tracks, six live performance videos and several music content episodes. Ashok Parwani, chief head of Sony Music South, said in a statement that "The Madras Gig is a distinctive proposition for young and upcoming talent to get together and create sounds that are unique."[3]
Branding[edit]
Madras Gig teamed up with beverage brand 7 Up (a sibling brand of PepsiCo) to be the titular sponsor. It also associated with NAC Jewellers, The Hindu, Hindu Tamil Thisai, Myntra, Euclid as the advertising partners, whereas Gaana was announced as the streaming partner, 92.7 Big FM as the radio partner and Sun Music as the television sponsor for the platform.[4] The registration entries for the first season took place on 7 November 2017 and ended on 30 November.[5]
Promotions[edit]
The team unveiled the logo design of Madras Gig on 3 May 2018[6] and a visual first look featuring the artistes and performers were released on 9 May 2018.[7] It was announced that the first season will begin launching their first episode, their maiden release through the platform Veera Tamizhan on 21 May 2018.[3]
Season overview[edit]
Season 1[edit]
The first season comprises of D. Imman, Vivek–Mervin, Santhosh Dhayanidhi, Leon James, Oorka and Sajith Satya being performed through the season.[7][8] Three of the songs "Orasaadha", "Raati" and "Kanne Kanne" were well received by music critics and audiences. Apart from the six-songs, a bonus track "Enakkena Yaarum Illaye" (from the film Aakko) had a remixed version by Zingaroe released through this season.[3]
Season 2[edit]
On 7 December 2018, Madras Gig announced the renewal of the second season, post the response received for their first season.[9] The visual first look of the series released on 18 March 2019.[10] Dharan Kumar, Ghibran, Darbuka Siva, Keba Jeremiah, Sean Roldan and A. R. Ameen performed in this season.
References[edit]
- ↑ 1.0 1.1 1.2 "The Madras Gig to help south Indias indie music talents". Business Standard. Retrieved 2021-03-16.
- ↑ 2.0 2.1 "KNACK Studios unveils 'Madras Gig' in collaboration with Sony Music". Sify. 2017-06-26. Retrieved 2021-03-16. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 3.2 "7UP Madras Gig to showcase sounds from south India". Business Standard. Retrieved 2021-03-16.
- ↑ "Sony Music to present unique musical experience with 7UP Madras Gig". Everything Experiential. Retrieved 2021-03-16.
- ↑ "https://twitter.com/7upmadrasgig/status/927535187499433984". Twitter. Retrieved 2021-03-16. External link in
|title=(help) - ↑ 7UP Madras Gig - Logo Unveil, retrieved 2021-03-16
- ↑ 7.0 7.1 7UP Madras Gig - First Look | D. Imman, Leon James, Santhosh D, Vivek-Mervin, Oorka, Sajith Satya, retrieved 2021-03-16
- ↑ "Sony Music presents a unique musical experience with '7UP Madras Gig' - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2021-03-16.
- ↑ 7UP Madras Gig | Season 2 Announcement, retrieved 2021-03-16
- ↑ 7UP Madras Gig - Season 2 - First Look | Dharan, Sean Roldan, Keba, Ghibran, Darbuka Siva, AR Ameen, retrieved 2021-03-16
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