AB Tasty
 | |
Formerly | Liwio |
|---|---|
| Private | |
| ISIN | 🆔 |
| Industry | Software, Website Optimization, Software as a service |
| Founded 📆 | 2009 |
| Founder 👔 | Alix de Sagazan and Rémi Aubert |
| Headquarters 🏙️ | , Paris , France |
Area served 🗺️ | |
| Members | |
Number of employees | 200 (as of Jan 2019) |
| 🌐 Website | abtasty.com |
| 📇 Address | |
| 📞 telephone | |
AB Tasty is a French software company that offers a subscription-based internet marketing suite for A/B and multivariate testing, data insights on user engagement, and personalization.[1][2]
AB Tasty was created in 2011 by Alix de Sagazan and Rémi Aubert, and is headquartered in Paris.[3] The company has offices in London, Madrid, Cologne, New York, San Francisco, and Singapore.[4][5]
History
The company was first created as a web analytics consulting agency, named Liwio, in 2009. Two years later, de Sagazan and Aubert rebranded as a SaaS application named AB Tasty that was focused on conversion rate optimization.[6]
In 2017, the company raised $17 million in a Series B round of funding from Korelya Capital and Partech Ventures, and from previous investors, Xange Private Equity and Omnes Capital.[7][8][9]
Features
The platform has a visual editor (WYSIWYG) and widget library, which subscribers can use to modify their web pages.[10]
In 2016, AB Tasty acquired Nirror software that video records the cursor movements of a visitor on a website, which can then be analyzed on replay.[11]
Awards
In 2015, AB Tasty won the e-Commerce Award in Technology at Paris Retail Week for its mobile compatibility feature “AB Tasty for Apps.”[12][13]
AB Tasty was given the French Tech Pass issued by Cap Digital in 2015, 2016, 2017, and 2018.[14][15]
The company was ranked 107th on the Deloitte Technology EMEA Fast 500 ranking in 2016.[16]
References
- ↑ "AB Tasty : agilité et innovation au service de la conversion des ecommerçants". FrenchWeb.fr (in français). Retrieved 2018-12-19.
- ↑ "AB Tasty Case Study". Google Cloud. Retrieved 2018-12-20.
- ↑ "Alix de Sagazan". Crunchbase.
- ↑ "AB Tasty : 'Des algorithmes prédictifs au service du marketing'". lesechos.fr (in français). 2018-01-22. Retrieved 2018-12-19.
- ↑ Chabal, Audrey (2018-04-17). "AdTech : La Française AB Tasty À La Conquête Des Etats-Unis Et De Singapour". Forbes France (in français). Retrieved 2018-12-19.
- ↑ "Alix de Sagazan, la startupeuse qui optimise les sites du monde entier". Cadre et Dirigeant Magazine (in français). 2018-11-23. Retrieved 2018-12-19.
- ↑ "AB Tasty lands $17 million Series B for its AB testing tools". Tech.eu. Retrieved 2018-12-19.
- ↑ BUSINESS, BFM. "Le français AB Tasty lève 16 millions d'euros pour séduire les Américains". BFM BUSINESS (in français). Retrieved 2018-12-19.
- ↑ Kan, Eliane (2018-07-10). "AB Tasty veut prédire le parcours client". Les Echos Executives (in français). Retrieved 2018-12-19.
- ↑ Smith, Grace. "10 A/B testing tools to help improve conversions". Mashable. Retrieved 2018-12-19.
- ↑ "Nirror, l'outil d'analytics pour visualiser en direct le parcours d'un internaute". Maddyness (in français). 2015-03-09. Retrieved 2018-12-19.
- ↑ "The winners and top trends from e-Commerce Paris 2015 | Incite Group". www.incite-group.com. Retrieved 2018-12-19.
- ↑ "AB Tasty for App facilite la mise à jour des applis [Vidéo]". lsa-conso.fr (in français). Retrieved 2018-12-20.
- ↑ "Startup : AB Tasty décroche une nouvelle fois le Pass French Tech". L'ADN (in français). 2018-03-21. Retrieved 2018-12-19.
- ↑ "French Tech: its strengths and weaknesses according to 4 SME managers". Chef d'Enterprise.
- ↑ "Technology Fast 500 EMEA" (PDF). Deloitte. 2016. Archived from the original (PDF) on 2018-10-19. Retrieved 2018-12-25.
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