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Zonar Systems

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Zonar Systems
File:Zonar logo.jpg
Founded 📆2001
Founder 👔
Headquarters 🏙️Seattle, Washington, U.S.
Area served 🗺️
Number of employees
📇 Address
📞 telephone

Zonar Systems is an American telematics company that produces fleet tracking and management solutions.[2][3][4] The company's tracking technology uses data generated by engines, and on-board sources such as GPS systems.[5] Zonar holds over 90 patents in data collection, processing, and tracking technology.[6] The company is headquartered in Seattle, Washington.[7]


The company was founded in 2001 by Brett Brinton, Bill Brinton, Eric Manegold, Dan Mayer and Mike McQuade.[8] In June 2015, Zonar Systems opened a new product engineering office in downtown Seattle.[9] In July 2015, the company received $50 million in investment from Daimler Trucks North America.[10][11][12] In October 2016, Continental AG acquired an 81% stake in Zonar Systems, with the terms of the deal remaining undisclosed.[1][13][14] In December 2016, the company announced the appointment of Ian McKerlich as the new CEO and president, replacing co-founder Brett Binton who remained at the company as an advisor.[15][16][7]

In November 2017, Zonar Systems awarded $500,000 in "technology grants" to 33 school districts around the United States.[17]


Zonar Logs electronic logging device has been tested and validated to meet the FMCSA standards.[18]

Zonar Z-Pass system has been introduced in various schools for student identification while boarding a school bus.[19][20] The system is also used by parents to track when their child boards or exits the school bus.[21][20]


  1. 1.0 1.1 "Continental Completes 2 Acquisitions, Including 1 U.S. Tire Maker". Modern Tire Dealer. October 4, 2016. Retrieved November 14, 2017.
  2. Cassidy, William B. (July 2, 2015). "Zonar, Daimler partner to build 'smart' truck, smarter supply chains". JOC. Retrieved 2017-11-15.
  3. "Fleetmatics Tracks Commercial Driving, Signals Growth". NASDAQ. April 20, 2015. Retrieved 2017-11-15.
  4. Gibbs, Alexandra (February 4, 2016). "Seeing 'huge momentum' for Daimler: Chairman". CNBC. Retrieved 2017-11-15.
  5. Buss, Dale (September 13, 2017). "Truck Manufacturers, Suppliers Turn to Startups for Technology Edge". Retrieved 2017-11-15.
  6. "Patents Assigned to Zonar Systems, Inc. - Justia Patents Search". Justia. Retrieved 2017-12-13.
  7. 7.0 7.1 McGrane, Clare (December 7, 2016). "Tech Moves: Zonar appoints former T-Mobile exec as CEO; NetMotion adds new leadership; etc". GeekWire. Retrieved 2017-11-15.
  8. "Fleet Management Leadership Team | Zonar Systems". Zonar. Retrieved 2017-11-15.
  9. Bishop, Todd (June 8, 2015). "Seattle's Zonar Systems opening big new engineering office in downtown Seattle". GeekWire. Retrieved November 14, 2017.
  10. Cook, John (July 8, 2015). "Electronic fleet tracking company Zonar Systems raises $50M, including cash from Daimler Trucks". GeekWire. Retrieved November 14, 2017.
  11. Lerman, Rachel (July 12, 2015). "Seattle truck-technology company gets $50M boost". The Seattle Times. Retrieved November 14, 2017.
  12. "SEC FORM D". U.S. Securities and Exchange Commission. 2015-07-08. Retrieved 2017-11-15.
  13. Soper, Taylor (October 5, 2016). "German automotive group Continental acquires majority stake in fleet tracking company Zonar". GeekWire. Retrieved November 14, 2017.
  14. Jones, Kevin (October 6, 2016). "Zonar launches new tablet, announces its acquisition". Fleet Owner. Retrieved November 14, 2017.
  15. Huff, Aaron (December 6, 2016). "Zonar announces new CEO and leadership team". Commercial Carrier Journal. Retrieved November 14, 2017.
  16. Morgan, Jason (February 7, 2017). "A conversation with new Zonar CEO Ian McKerlich". Fleet Equipment Magazine. Retrieved 2017-11-15.
  17. Gray, Ryan (November 6, 2017). "Zonar Awards $500K in Technology Grants to 33 School Districts". School Transportation News. Retrieved November 14, 2017.
  18. "Zonar ELD Solution Certified by Third Party Tester". HDT Trucking. November 15, 2017. Retrieved 2017-12-13.
  19. Kuyt, Sherry (January 30, 2017). "New program locates school bus riders in Allendale". Retrieved 2017-11-15.
  20. 20.0 20.1 Webb, Shelby (February 17, 2017). "App makes it easier for kids, parents to catch the school bus". Houston Chronicle. Retrieved 2017-11-15.
  21. Cafazzo, Debbie (April 16, 2016). "Lakewood schools pilot system to track kids boarding, exiting school bus". The News Tribune. Retrieved 2017-11-15.

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